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Are daily emails still effective, or are fewer, value-packed emails the better strategy now?

by Pawan49
4 replies
Lately, I've noticed a drop in open rates and engagement, even though my content hasn't changed much. I'm wondering if people are just overwhelmed now and craving fewer but more value-driven emails like 2 times a week with deeper insights, tips, or stories.
#daily #effective #emails #fewer #strategy #valuepacked
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  • Profile picture of the author Jamell
    Test and tweak different times and also different subject lines .

    [Edited by moderator: please do not solicit direct contact]
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  • Profile picture of the author carolwilli
    value-packed emails are generally considered a more effective strategy than frequent, low-quality emails.
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  • Profile picture of the author Princess Balestra
    May I proffer the Puke or Money Shot? analogy?

    You pukin', evrywan on yr list gonna FLEE.

    MS = Maws Opin.

    Frequency is kinda noplace here, first off.

    You eithah wannit ... or you don't.

    You eithah gaht it, or you ain't.

    Like Bro Soul Runsome said: "What happens when I'm like FORTY SEVEN???"

    My view?

    Forty seven what?

    Say WHEN, ima cummin' on ovah.

    (Or naht, if'n there an oithquake or sumthin'. Best I can offah here is I dun leapsy stuffs in emergencies before. No babies rescued, but also no babies killed by accident. As a natchrl klutz, gotta figure I ain't dowin' too bad. I would wish always to straddle the parametahs of fairness like a gymnast don't get her gusset twangoed up her tinglydanglies while she purrformin' her perfaicked 10.)

    Also, persnl development, easy money, an' instant immortality ALWAYS play way bettah warm or cold than no 'GET 25% PER CENT OFF YOUR NEXT CROCODILE MANICURE"

    ... less'n you gaht access to THAT list ...
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author SMASHED POTATO
    Youre not the only one who thinks thats a great observation. Nowadays, people are undoubtedly pickier about what they open. Daily emails can be effective but only if they are regularly entertaining or useful. However, switching to two high-impact emails per week might actually boost response rates.

    Right now, people seem to want more substance and less noise. A/B testing could be worthwhile to determine what appeals to your list the most.
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