How Do You Get Your CONTENT For Your List Building?

42 replies
Having been learning a lot from you IM guys [gurus] here, I have made his year my year of list building not just list building but quality and targeted list marketing methods.

I want to know where and how you get your contents for the list building. such as:

* The Free ebook report or the free video.
* The follow up valuable contents.
* The interested topics to write on.

Most especially if you are not too familiar with the niche. Any online resources out there to get these free especially if you are running on low budget?

Thanks warriors.
#building #content #list
  • Profile picture of the author godoveryou
    Just as a general piece of advice, learn the niche you are going to be promoting.

    I'm never unfamiliar with any niche I'm in. In fact, learning it upfront is a part of my qualification process for getting involved to begin with.

    When I first started, I use to promote any niche that seemed tight and exclusive. I quickly realized that just because a niche seems really tight and busy doesn't mean they are always buyers.

    So learn your niche up front to not only avoid losers, but it will answer the questions you as in this post because you will know what the people really want to begin with.
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    • Profile picture of the author fosu
      Have you try thewholesaleplrstore, I have use this previously, very cheap and you can find mostly anything.
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      • Profile picture of the author AllieB
        Banned
        Originally Posted by fosu View Post

        Have you try thewholesaleplrstore, I have use this previously, very cheap and you can find mostly anything.
        Do you make changes to your PLR content? I have heard that if you don't make it your own, it doesn't convert very well.
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        • Profile picture of the author fosu
          Originally Posted by AllieB View Post

          Do you make changes to your PLR content? I have heard that if you don't make it your own, it doesn't convert very well.
          I use PLR to backlink site I want to rank with automated tools, but definitely for your content or ebook you need to rewrite it, unless if it's PLR you get on earlybird than just twick it little bit....
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        • Profile picture of the author Saliboi1
          I would make changes to it to make it as original as possible. However in saying that a product will always sell it just needs to be marketed the right way.
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    • Profile picture of the author brutecky
      Originally Posted by godoveryou View Post

      Just as a general piece of advice, learn the niche you are going to be promoting.

      I'm never unfamiliar with any niche I'm in. In fact, learning it upfront is a part of my qualification process for getting involved to begin with.

      When I first started, I use to promote any niche that seemed tight and exclusive. I quickly realized that just because a niche seems really tight and busy doesn't mean they are always buyers.

      So learn your niche up front to not only avoid losers, but it will answer the questions you as in this post because you will know what the people really want to begin with.
      I take the very novel approach. I create my own unique content.
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  • Profile picture of the author travlinguy
    Originally Posted by Infonet View Post

    Having been learning a lot from you IM guys [gurus] here, I have made his year my year of list building not just list building but quality and targeted list marketing methods.

    I want to know where and how you get your contents for the list building. such as:

    * The Free ebook report or the free video.
    * The follow up valuable contents.
    * The interested topics to write on.

    Most especially if you are not too familiar with the niche. Any online resources out there to get these free especially if you are running on low budget?

    Thanks warriors.
    I want to know where and how you get your contents for the list building. such as:

    1. The Free ebook report or the free video.
    2. The follow up valuable contents.
    3. The interested topics to write on.

    1. Write it. If you don't write well, hire a competent writer. Some will say they repurpose PLR. That's okay but so much PLR is crap to begin with you'd need to start from scratch.

    2. Write it. See above.

    3. I've probably written this 100+ times since I've been here. Why in the world would you choose to market something you're not familiar with? Everything becomes infinitely harder when you do that. It's a chore just getting out of bed knowing you'll be spending your day with something you don't really relate to.

    Find a market you at least like, and ideally, you love. You'll find the three items above will almost magically fall into place when you like what you're doing. Good luck.
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  • Profile picture of the author jbsmith
    The ideas and actual content should come from you...

    Let me put it this way, if your list brought you $20,000/month for the next few years wouldn't it be worth it to spend a few hours researching their most pressing challenges, finding their top desires and coming up with solutions, systems, steps, tips, etc... to pre-sell with?

    So many people start list building (or any online marketing activity) without really believing in the potential outcome, so without that they look for shortcuts, easy ways out that unfortunately lower the quality which reflects back on you and your business.

    Can you get people to produce the content after you have created/scripted it? Sure!

    You can find those people on Elance, Odesk, freelancer or often right here on Warrior Forum. Just make sure you don't completely outsource the content planning and creation or you are likely to be disappointed in the results (by results I mean list response and sales)

    Jeff
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    • Profile picture of the author paulnaija
      Originally Posted by jbsmith View Post

      The ideas and actual content should come from you...

      Let me put it this way, if your list brought you $20,000/month for the next few years wouldn't it be worth it to spend a few hours researching their most pressing challenges, finding their top desires and coming up with solutions, systems, steps, tips, etc... to pre-sell with?

      So many people start list building (or any online marketing activity) without really believing in the potential outcome, so without that they look for shortcuts, easy ways out that unfortunately lower the quality which reflects back on you and your business.

      Can you get people to produce the content after you have created/scripted it? Sure!

      You can find those people on Elance, Odesk, freelancer or often right here on Warrior Forum. Just make sure you don't completely outsource the content planning and creation or you are likely to be disappointed in the results (by results I mean list response and sales)

      Jeff
      Thanks for this idea. i have been thinking about this too. Although I have been using PLR contents as my list contents. And i want to go beyond that. Have learnt some few things here now. Thumb up @Op.
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  • Profile picture of the author xxxJamesxxx
    Guess you could just check out Private Label Rights (PLR), Master Resale Rights, Resell Rights, Private Label Right, plr ebook, video, plr articles. Worlds largest catalog. or outsource it over at Odesk and/or Elance.

    But really, you should be entering a market you're passionate or interested in.

    This way, you'll WANT to create content for your marketing because you have a genuine interest in it and it won't feel like work either... A double whammy if I do say so myself

    And besides (and this is my opinion of course) you have NO right entering a market you have no knowledge in.

    Would you like to be taught by someone who is pretending they are knowledgable about subject when really they're absolutely clueless about it?

    ...I know I wouldn't.

    But anyway - give those resources I mentioned at the start of my post a whirl.

    Hope it helps

    James Scholes
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  • Profile picture of the author xxxJamesxxx
    Guess you could just check out Private Label Rights (PLR), Master Resale Rights, Resell Rights, Private Label Right, plr ebook, video, plr articles. Worlds largest catalog. or outsource it over at Odesk and/or Elance.

    But really, you should be entering a market you're passionate or interested in.

    This way, you'll WANT to create content for your marketing because you have a genuine interest in it and it won't feel like work either... A double whammy if I do say so myself

    And besides (and this is my opinion of course) you have NO right entering a market you have no knowledge in.

    Would you like to be taught by someone who is pretending they are knowledgable about subject when really they're absolutely clueless about it?

    ...I know I wouldn't.

    But anyway - give those resources I mentioned at the start of my post a whirl.

    Hope it helps

    James Scholes
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    • Profile picture of the author criniit
      What you should do (and what I do) is start following on twitter all of the influencers and top bloggers in whatever niche you are getting into. You can use a free hoot suite account for it.

      I would probably setup a new twitter account just for this. Everyday go through and see what the big guys in your niche are tweeting and posting about. This will keep you in the loop on the latest and most interesting stuff thats happening in your niche.

      Then it is as simple as re-purposing and writing content for your list, with the constant tweets coming in from the industry leaders you will have a never ending idea stream that you know is full of popular topics.
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  • Profile picture of the author nicholasb
    take the time to master the niche your are entering, read lots of articles and content from experts in that area...

    Look at their social media profiles, and look for content that people love.. Lots of likes engagement..

    then add your own spin and make it unique... As you get to know the niche, you'll be able to uncover problems and offer solutions...
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  • Profile picture of the author Aaron0669
    Originally Posted by Infonet View Post

    Having been learning a lot from you IM guys [gurus] here, I have made his year my year of list building not just list building but quality and targeted list marketing methods.

    I want to know where and how you get your contents for the list building. such as:

    * The Free ebook report or the free video.
    * The follow up valuable contents.
    * The interested topics to write on.

    Most especially if you are not too familiar with the niche. Any online resources out there to get these free especially if you are running on low budget?

    Thanks warriors.
    Before you can get your content, you have to know what you want to offer to your readers.
    Here's a few pointers to think about for that free offer.
    1. It must be related to your niche.
    If the offer is not something that your target audience is interested in, they are not likely to opt-in.
    2. It must be something valuable that the audience normally have to pay some money to get it such as A min-course, a special report, a how-to guide, etc.

    Once you have decided the appropriate free offer, then you can look at a few places to get the content.
    1. If you are not too familiar with it and do not want to spend money, then you will have to do your own research and come up with something. The common places that that I go to are:
    Yahoo Answer
    e-how.com
    Just type your search query and you will get back tons of information. Read them and rec-compile the questions and answers into an ebook. Obviously, you will have to spend a bit of time here.
    2. Buy Private label rights.
    Do a search with your niche and PLR and you will be able to find sites which offer PLRs.
    The thing with PLR is that the contents most likely have be used by many other people. So what I like to do is to take a few PLRs, combine the contents and re-write them with my personal touch.
    3. Do a product review and offer that as a free report.

    For follow up valuable contents, I normally look for topics in my niche that my audience would be interested in. For example, if your niche is in Internet Marketing, there are tons of sub topics like how to set up your blog, how to drive traffic, how to optimise your site for SEO, etc. Occasionally you can link your email to your blog post. Once in a while send an affiliate link to your audience.

    Interesting topics to write on.
    Here's a few ideas you can explore.
    1 Write How - to guides
    2. Product reviews
    3.Review tools/software that you are using
    4. Go to Yahoo answers and find what are the common questions that people are asking and write an article or a series of articles on it.
    5. Go to other blogs in your niche and see what people are writing. I am not asking you to scrap the contents off other people site and you should never do that. Use that as a guide to come up with new ideas.
    6. Talk about your personal experience.

    Hope this helps.
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  • Profile picture of the author Chris Manetzke
    I write most of it myself. At the beginning when I was broke I wrote every word. Before I go into a niche I make sure I know the audience(who I'm selling to) their problems and the solution. I outsource a little know but I like doing it myself and in my voice. It makes it sound more original to the audience. I know I hate getting boring, dry, emails and articles that were written by a good writer but are not original in any way.
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  • Profile picture of the author Marco Moeschter
    Write it yourself or hire somebody who is a decent writer! You can get ideas of good content or niches from buzzsumo.com for example.

    When it comes to video marketing I highly recommend to get familiar with the niche or market and do the videos yourself to brand yourself.
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  • Profile picture of the author Jassen
    [DELETED]
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    • Profile picture of the author alexchen23
      Originally Posted by Jassen View Post

      I'm a firm believer in the idea of creating real, long-term, sustainable businesses.

      If you're going to position yourself as an expert in a niche, you'd better be an expert in the niche. If you're not yet an expert, educate yourself and become one. Customers can see through BS. Then, create your own info products, create your own videos, write your own articles. No PLR, no article spinning, etc.

      You stated that you want to build a quality list. Start by offering quality yourself.
      Be an expert in the niche! Can't agree more!
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  • Profile picture of the author Trey Morgan
    Read books in that are related to your niche and study the best in your field.


    Read blogs, watch videos, study training courses, and over time you will have enough knowledge to create tons of unique content.
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  • It's really best to be familiar with your niche, even if you outsource the writing to someone else. Because it's your list and you should know what kind of content would convert. Even if you don't write it yourself, you should know the material enough to give your writer an outline and resources he/she can use. A good writer can write any ebook but it won't read like it came from an expert if you don't give your writer enough guidance.
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  • Profile picture of the author Millefiore
    You can either write your own free report or rewrite PLR reports that you can get pretty inexpensively.
    For more topics to write on this niche you are in, I guess you just have to be curious and interested in it so that you will start researching and learning as much as you can about it to have good topics to write about. Do search on Google and see what topics comes up, check out books, and put in the keyword in Google Keyword Planner and see what comes up. You can get lots of ideas from these places.
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  • Profile picture of the author Millefiore
    If you are on a budget, you can always scour around for good PLR contents which you can buy at an affordable/cheaper price than hiring freelancers to create the product from scratch for you. Most of these can be edited and you can put your voice to it, edit parts of the plr product and then use it.
    Another way to go about it is to write/create the product yourself.
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  • Profile picture of the author barbling
    When I'm in content-writing mode, I look to see what other people are writing about and add my own take to it.
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    • Profile picture of the author Alexa Smith
      Banned
      I re-use the content of my articles (I continually write those and use them in order to generate the targeted traffic to my sites in the first place).

      I aim to use as many offline sources as possible, to research the information, so that I'm always giving readers and subscribers some information they can't readily find elsewhere online. I want to be the person whose emails they eagerly expect, await and pay attention to, because experience has taught them that they can find "new and different stuff", that way.

      Typically, one article (with a bit of re-writing and the addition of suitable opening and closing paragraphs, to accentuate my continuity-process) will produce two emails. It does mean that in theory, someone attracted to my site by a particular article will, eventually, see some of that one article's content "coming round again", after they've been on my list for long enough, but so far that's never yet caused me a problem that I'm aware of.
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  • Profile picture of the author Samuel Adams
    You will want to create your own content for your report or series. Start by writing down a series of questions that you will answer in your autoresponder report. Then fill in the information under each question (such as the answer) that you will provide. Then put the results of each into one day's autoresponder. As for the report, that could be a compilation of your blog posts which you have already created or tips you have tweeted over the years in your niche.
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  • Profile picture of the author AzizA1
    At the risk of repeating some of the above information... Here's the best ways to get content:

    - Buy PLR articles - then rewrite these (or use Fiverr or iwriter.com) to request a re-write from a high quality writer who will do it manually (NOT spun).

    - Using Fiverr & Iwriter.com, as we as requesting re-writes, you can also request for an article to be written from scratch - just provide the title & what kind of content you are looking for (professional or friendly tone)

    - Buy PLR eBooks - then break these down into several articles (either by sections or chapters). You can get 10-12 750-1000 word articles from a single good eBook.

    - You can also purchase PLR autosponder messages to keep your subscribers on your list. Just make sure they are good autosponder messages & will keep your readers attention.

    Az
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  • Profile picture of the author mkusua
    The Free ebook report or the free video.

    You can write or hire someone to do it.

    or do this to get high quality freebies from top sellers on clickbank.

    Head to click bank and ask an affiliate manager in a similar niche ...to give you a lead magnet for list building. The usually create that for their affiliates.

    And your affiliate links will be automatically paced in there for you.

    * The follow up valuable contents.

    Again you can write or hire someone.You can send your subscribers other people's articles and even youtube videos.

    This also depends on how you positioned yourself to your subscribers.

    You can tell them you will send them anything around in the topic you find useful.

    * The interested topics to write on.
    Find out what the subscribers like ...by reading other top blogs and asking them
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  • Profile picture of the author JohnZ
    If you need content to get subscribers, you can either give away PLR content or make your own products using older blog posts and articles. Most IM marketers use PLR eBooks, videos and other types of content for building their list. The key is to choose a quality product that offers value to your audience. If you're on a tight budget, look for free PLR content online.
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  • Profile picture of the author schttrj
    Originally Posted by Infonet View Post

    Having been learning a lot from you IM guys [gurus] here, I have made his year my year of list building not just list building but quality and targeted list marketing methods.

    I want to know where and how you get your contents for the list building. such as:

    * The Free ebook report or the free video.
    * The follow up valuable contents.
    * The interested topics to write on.

    Most especially if you are not too familiar with the niche. Any online resources out there to get these free especially if you are running on low budget?

    Thanks warriors.
    As a chess player, I learned one crucial secret of life. Tactics are just part of the strategic play.

    From what you just posted, it is evident that you don't have a business strategy. But you are apparently employing tactics all around.

    My suggestion to you, strategize your positional game and then innovate the tactics!

    Remember, a business without a model is bound to fail.
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  • Profile picture of the author Member8200
    Write it yourself
    about ebook freebies i suggest dot give out free crap ebooks but write them yourself

    Sales copies and email info freebies are great when written by the real owner of the site. The owner will have the knowledge to give real solid info rather than finding someone to write them for you. Writing them yourself also brings up more conversion rates than normal
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  • Profile picture of the author Al amin
    For me I would start reading top blogs related on my niche. I will use google blog search for that. And I would also use ezinearticles to find some top articles on that niche.

    Thanks
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  • Profile picture of the author Javisito
    Actually the best way is to write your own content.

    I was trying not to before but I started to see my real success after I finally made everything by myself, took time but was definitely worth it.
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  • Profile picture of the author Big Al
    I research it, create it and... er... research it again.

    I normally go into markets I have experience in, or markets I'm actively trying to find out more about myself because it makes the research a lot more interesting for me.
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  • Profile picture of the author Jsollee
    I have quite a bit of PLR and realized that it is all written pretty badly. I understand that you can change it, but I agree that it is better to find the area you want to target and just do all of the research and writing on your own... What better way is there to learn than by doing it yourself?

    It's actually quite fun to be honest
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    My Journey from nothing to something

    Jeff Sollee
    http://jeffsollee.com

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    • Profile picture of the author Syssolution
      I know my niche very well because i am already established in that stream. I am building my list for "Online Freelance" and know about it. Even though i am always in look out for a relevant content to share.
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  • Profile picture of the author lukeguy
    Best ways to get content is by reading tons of articles, listening to podcast, and studying your niche like a hawk.

    Podcast has got to be the easiest way to feed the brain though
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  • Profile picture of the author Trollfarie
    If you don't have the time to write it hire a content writer to ghostwrite it for you. I have done this for many, many clients and they've had great results. Just make sure that the writer knows what you want and that they understand your industry to get the best results.
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  • Profile picture of the author alexchen23
    For free report, you can get PLR product or hire a wirter.

    For email follow up, you can try " Questions & Answers" Email. Look for questions people are asking. Find the best answer, put it into your own words - and send it to your email list. Nothing could be simpler.
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  • Profile picture of the author markeeter
    Nothing beats writing your own custom content. Readers feel more connected when they see genuine information in font of them. They do not like automated messages or sales pitches. Give them humor, give them videos, give them something interesting to look forward to!

    As for content, I think I can add nothing more than what has already been discussed above;However I think you may like the following tools to help you manage and grow your list.
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    Having Email Deliverability issues?
    Head off to Winning Email for a free checkup!

    Looking for a freemium Social Media Manager?
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  • Profile picture of the author Jack Sarlo
    Originally Posted by Infonet View Post

    I want to know where and how you get your contents for the list building. such as:

    * The Free ebook report or the free video.
    * The follow up valuable contents.
    * The interested topics to write on.
    Then you need to do research:

    Forums, question and answer sites, groups, communities and social sites specific in your niche are ways to figure out what your prospects questions and concerns are. Then create solutions as free ebooks, videos, info graphics and other content.

    You want to provide the content that will help them, that's why first you go to those sites to figure out their problems.

    You can also read articles in your niche (grabbing the best ideas in each one and compile them into something new).

    Interview experts in your niche may be hard, but it's another option - probably however you won't be able to use the content as yours (but interviews audio can be given away for free, or bonus etc, podcast too).
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  • Profile picture of the author Viramara
    Before I promote anything on my niche, I spend a week for "immersion time" i.e. research. Visit the blogs, the experts' websites, forums, podcast directory, Youtube, what products been sold, buy the books about it, signing up to other marketer's mailing list if any and check out how they mail out and format their freebies & offers.

    This is how I get the ideas sinking in, and compile them in freebies (ebook and emails). Sometimes you can write your own experience and case study how you start it all from ground zero, and tell them what value they can get from you. People loves reading others' experiences they can relate to.

    In the end of the day, these efforts are paid off. Your readers have BS filter in them and they can quickly spot if you're just speak mindlessly, or if you really speak from knowledge.
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    Those who have time and search for a better time will lose time (Sufi Proverb)
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