Funny that you mention this. I have a girlfriend now so it no longer applies. But for years I was doing online dating and had tons of success. It's very similar to ecommerce really.

Anyway, I found that getting my email read was easiest when I included a headline/subject that was slightly related to the girls profile but also somewhat nonsensical. Of course, the email itself had to be good as well as my own profile. But a headline that was a little related a little non-nonsensical worked awesome.

I put that same idea to work in my ecommerce Email outreach and get great results.

For example, if the girl said she was from San Francisco my headline might be something like "The Golden Gate Bridge - A Tale of Two Sasquatches!"

And I do the same with email outreach. Just need to tailor it to the site, the comments, or wherever I first found their contact info.

Sounds retarded, I know, haha. But it works great for me. Others here should give it a try.

I'll add a few:
Shazam!
Bwahaha!
Pachow!
Lilliputian

Weird words work to get email opens, yes they do.

They work very well in the eCommerce niche with well established brands.

It says nothing of your click through rates or your conversion statistics, but yes, it will get your email opened.

For the average Joe that is trying to break in to the internet marketing niche as a solo person/brand, it's not a strategy I suggest right from the start.

If you use high energy catch words in emails to people that are still trying to get to know you and also decide whether you are someone worth listening to long term, it might be a better idea to run with email subject lines that are attention grabbing and do a more deliberate job of 'selling' the email copy.

Just my two cents.

I do see very well established internet marketers using subject lines like;

"OMG"

Even though it's an email I will likely never open, despite coming from an established name, the open rates do increase.

I attribute it to the reputation of the marketer - a rep that's been established already.

One of my higher open rate emails was "Sawa Dee Kap"

It means "hello" in Thai (I live there).

People were intrigued to find out what it meant.

Looks like subjects Kern would use or has used.

I totally agree with Gavin adding wired words to you email subject line can give some extra boost to your email open rates...But I cannot guarantee you that it will be beneficent practice but off-course it will definitely help in terms of getting your email opened.

If you are chasing MERELY Open Rates, this strategy MIGHT apply,
but if I'm a subscriber/potential consumer, and you are trying to sell me things, I might be attempted to open it, but once I get a hint of being "spammed", I would totally feel annoyed and ignore the rest of the email entirely and immediately flag it as spam.

Quote:
Originally Posted by nmchant View Post
Well Frank Kern sent me an email the other day that started out "I Love You, Nicole" and I really liked that one!
That's awesome,

Defiantly one to test out

This is true, but like everything else related to IM its effectiveness has a "use-by" date.

I agree with you. When people LIKE or LOVE to read your emails they will open them almost whatever but the truth is solid headlines DO make a difference to open rate for those people on your list who think you are OK but aren't madly in love with you.

If you've got an unresponsive list full of people who don't know you nor care what you have to say then headlines won't make much difference because they still won't care but on a responsive list writing attention catching headlines can help a lot to catch people who are just on the fence / too busy to read "normal" emails.

You shouldn't be flagging messages as spam if you opted into the list. That's NOT spam and it's unfair of you.

Spam is when you're sent something unsolicited.

Marking something as spam harms the person who's sending it's business and basically you are accusing them of doing something they are NOT doing.

Just because you didn't like the headline or message doesn't make it spam.