Capture Email Only - 69% Conversion Rate!

by Gavin Stephenson 32 replies
When creating squeeze pages,

there is no longer a need to capture the first name. Especially in the IM NICHE!

Just capture the email.

In years past, the name was good because you could do "name personalization" in the email you send out.

Now everyone knows it's a trick (In IM).

It usually decreases response.

Some times people type in FAKE names anyway

Capturing ONLY their email on the other hand almost always increases your conversion rates on your squeeze pages.

So forget the name, capture the email address only.

Right now I am getting up to 69% Conversions with 'email only'

DEPLOY
#email marketing #69% #capture #conversion #email #rate
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  • Profile picture of the author MBedford
    Yeah I think it's been this way for a while now, people in the IM niche are bombarded every day with so many offers, adswaps, and solo ads that trying to create some form of intimacy is impossible.

    Unless you are talking to your high end buyers list there is no point trying to use their names and trying to get personal with them.
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  • Profile picture of the author cshilling22
    I am on a politicians list here in my state. Not sure how I got on it, but in his emails instead of using my first name he uses my last name. So it is "Hey Shilling," and super annoying. I stopped asking for names and only use emails for my opt-ins.
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  • C'mon mate: Your squeeze page is a joke. A headline that offers absolutely no upfront value or trust... is... without a doubt... going to build you worthless email lists full of tire kicking freebie mooching wannabees. No one cares about your 69% conversions. I have long form squeeze pages that convert at 18% that'll make me more money on the back-end than any 69% converting squeeze page.

    My point: numbers lie, results, don't!

    By the way: I've tested asking for name and email -vs- just email - and over 120 day periods, I've always gotten better results using a person's name inside an email. But hey, that doesn't mean you should always ask for name & email, it simply means you MUST test this for yourself.
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    • Profile picture of the author Gavin Stephenson
      Originally Posted by Declan O Flaherty View Post

      C'mon mate: Your squeeze page is a joke. A headline that offers absolutely no upfront value or trust... is... without a doubt... going to build you worthless email lists full of tire kicking freebie mooching wannabees. No one cares about your 69% conversions. I have long form squeeze pages that convert at 18% that'll make me more money on the back-end than any 69% converting squeeze page.

      My point: numbers lie, results, don't!

      By the way: I've tested asking for name and email -vs- just email - and over 120 day periods, I've always gotten better results using a person's name inside an email. But hey, that doesn't mean you should always ask for name & email, it simply means you MUST test this for yourself.
      Lol, you're funny. (

      I'll do my thing and you do your's

      We are both running different models

      You have no idea what I make from my 69% converting squeeze

      So you should steer away from making assumptions

      Hold your horses and dont junp the gun.

      You don't know all my numbers or my results
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    • Profile picture of the author Gavin Stephenson
      Originally Posted by Declan O Flaherty View Post

      C'mon mate: Your squeeze page is a joke. A headline that offers absolutely no upfront value or trust... is... without a doubt... going to build you worthless email lists full of tire kicking freebie mooching wannabees. No one cares about your 69% conversions. I have long form squeeze pages that convert at 18% that'll make me more money on the back-end than any 69% converting squeeze page.

      My point: numbers lie, results, don't!

      By the way: I've tested asking for name and email -vs- just email - and over 120 day periods, I've always gotten better results using a person's name inside an email. But hey, that doesn't mean you should always ask for name & email, it simply means you MUST test this for yourself.
      Care to respond mate?

      My squeeze page and my optin conversion has gone up 75% now from one of my traffic sources...

      Some traffic sources are at 64%, some at 41% and one at 34%. I am split testing a number of different optin pages too.

      I don't go for the instant sale, like I said above my model is very different from what most people do.

      So when I do decide to do promo to my list I'll let you know my numbers.

      Maybe we can compare and see if my opt page is really a joke!
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    • Profile picture of the author Jonwebb
      Originally Posted by Declan O Flaherty View Post

      C'mon mate: Your squeeze page is a joke. A headline that offers absolutely no upfront value or trust... is... without a doubt... going to build you worthless email lists full of tire kicking freebie mooching wannabees. No one cares about your 69% conversions. I have long form squeeze pages that convert at 18% that'll make me more money on the back-end than any 69% converting squeeze page.

      My point: numbers lie, results, don't!

      By the way: I've tested asking for name and email -vs- just email - and over 120 day periods, I've always gotten better results using a person's name inside an email. But hey, that doesn't mean you should always ask for name & email, it simply means you MUST test this for yourself.
      why does everything have to be so confrontational?

      in my experience not asking for a name has upped my rates, but I only care about sales.
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  • Profile picture of the author Chriswrighto
    By forcing your opt-ins to jump through hoops you're going to weed out the weak (i.e. wouldn't buy from you if their life depended on it.)

    Even just a name box is another "hoop" they've got to muster up the energy to jump through to receive emails from YOU.

    It's not always the case... but this weeding process creates a higher quality list which will part with their cash if you ask them.

    It's no longer a numbers game IMO.
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    • Profile picture of the author Gavin Stephenson
      Originally Posted by Chriswrighto View Post

      By forcing your opt-ins to jump through hoops you're going to weed out the weak (i.e. wouldn't buy from you if their life depended on it.)

      Even just a name box is another "hoop" they've got to muster up the energy to jump through to receive emails from YOU.

      It's not always the case... but this weeding process creates a higher quality list which will part with their cash if you ask them.

      It's no longer a numbers game IMO.
      Yep, totally get this model.

      It works.

      But what I do works too.

      I still build quality lists doing what I do even at higher conversion rates!

      The weeding process works and I am not knocking it.

      But you can't knock my model because what I am doing is different to what the NORM do with email marketing and list building

      We shouldn't be judging a book my its cover. Because you don't know exactly what I am doing.


      I have had at least 6 people ask for coaching in the past few days and I haven't even sold anything to my list recently.

      MEANING... i haven't done any promos. no sales letters sales videos nothing..

      They came to me...

      out of there own admission and asked me for coaching...

      I've even had people ask me WHEN am I going to sell them something.


      I have people who don't have the money go find the money because they want to work with me that bad

      I have no issues with conversions in regards to converting to buyers. In fact I have people buy my high end stuff without reading the sales copy and I have the numerous testimonials to prove it!

      My numbers are way higher than the norm, could they be higher... who knows.. probably?

      Just know I cry if my funnels are getting anything lower than $2 per lead.

      I just feel you and Declan O Flaherty shouldn't me knocking and pre judging from your quick observations and jumping to conclusions.

      It seems like we all got game here maybe we can learn something from each other rather than throwing our ego around.

      Seems like I am the Grandad here anyways maybe I can learn something new

      But then the old saying goes, you can't teach an old dog new tricks

      Chris 2012 - Declan 2012 - Gavin 2008
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      • Profile picture of the author Chriswrighto
        Pal, I'm not knocking you, it's just a difference in preference.

        You're clearly more experienced in this field.

        This is just my opinion.

        Of course grabbing emails without names is something that'll work in the IM niche (which I thought was the norm.)

        Anyway... to reiterate, was just my 2 cents in the hope to spur up a discussion, perhaps it requires it's own thread.

        Peace
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        • Profile picture of the author Gavin Stephenson
          Originally Posted by Chriswrighto View Post

          Pal, I'm not knocking you, it's just a difference in preference.

          You're clearly more experienced in this field.

          This is just my opinion.

          Of course grabbing emails without names is something that'll work in the IM niche (which I thought was the norm.)

          Anyway... to reiterate, was just my 2 cents in the hope to spur up a discussion, perhaps it requires it's own thread.

          Peace
          Cool dude,

          What sort of results are you getting from this model?

          For example how much can you making per subscriber?
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  • Profile picture of the author stevenjacobs
    Banned
    yeah, capturing name is now dead because most people put fake names and it is just bad
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  • Profile picture of the author Aji Raman
    I agree but capturing the name, sometimes gives you information about the person, for example male, female, country. Most of the time, they put their real name.

    -AJ
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  • Profile picture of the author LGT
    Quantity has a quality all its own.
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  • Profile picture of the author Jonwebb
    well people always say small lists are better, but the law of averages your rates are gonna be lower but your sales will be higher in total. Economics of scale 101.

    what's the difference between 6% of 1000 and 2% of 10,000? You will be missing out on 140 sales...

    instead of saying ether or how about you try to focus on quality AND quantity.

    the quality of the list isn't based on names given in the opt in its where you got the lead from in the first place and how you interact with the lead after.
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  • Profile picture of the author Stuart Walker
    Opt in rates are fairly meaningless.

    Who opens and most importantly clicks then takes action is what is REALLY important.

    I don't really do squeeze pages as I find the quality of subscriber to be REALLY poor.

    I send traffic to my blogs and then after they absorb my content they opt in to get more of the same.

    I get open rates of up to 67% and click rates of around 30%. The last offer I promoted converted at 13%.

    My subscribers love me. They email me daily to tell me and thank me for my emails.

    I have a very low unsubscribe rate and a non existent spam complaint rate.
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    • Profile picture of the author Marco Moeschter
      Originally Posted by Stuart Walker View Post

      Opt in rates are fairly meaningless.

      Who opens and most importantly clicks then takes action is what is REALLY important.

      I don't really do squeeze pages as I find the quality of subscriber to be REALLY poor.

      I send traffic to my blogs and then after they absorb my content they opt in to get more of the same.

      I get open rates of up to 67% and click rates of around 30%. The last offer I promoted converted at 13%.

      My subscribers love me. They email me daily to tell me and thank me for my emails.

      I have a very low unsubscribe rate and a non existent spam complaint rate.

      Sounds like you making everything right Stuart! I visited your blog and it is like it is Content is still king!
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    • Profile picture of the author Stuart Stirling
      Conversion rates on a squeeze page are just ONE element to think about.

      Yes it's totally advisable to test everything to optimize but there are so many
      other factors.. especially non-tangible ones that play a part to your total success.

      It's ALL subjective. Gavin has found something that works for him so that's great.
      Others find what works for them, great! Is it perfect? No. Will it ever be? No.

      Each style of squeeze page or landing page has it's purpose. You might use
      a single optin, email only on complete cold traffic while understanding it's not
      going to be the 'best quality' list..

      You might use a long ass form like this... with traffic that is pre-sold!


      Like I said, numbers and all that, it's all subjective!

      Stuart
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  • Profile picture of the author Rico2060
    How to capturing emails for facebook fan page.
    before becoming a fan and existing fans
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  • Profile picture of the author TykeRulz
    Yeah... recently I learned this from an awesome email marketing course to be the case. Though I've yet to redesign the actual opt-in pages based on this idea of not getting names. Plus I am in the non-IM markets... Will let everyone know how I go!!!
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  • Profile picture of the author iamx
    I can tell you this from experience since I sell solos full time. If you capture name and email your unsub rate is a lot smaller then if you collected just an email which has a big unsub rate. Try it out and you will see for yourself.
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    • Profile picture of the author TykeRulz
      Originally Posted by iamx View Post

      I can tell you this from experience since I sell solos full time. If you capture name and email your unsub rate is a lot smaller then if you collected just an email which has a big unsub rate. Try it out and you will see for yourself.
      Hmmm... but what if you provide genuine value to your unsubs even if you didn't ask for their names? I'd imagine unsubscribers typically do so because of lack of value??
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  • Profile picture of the author masudraj
    Why the subscriber name is important for email marketing?
    Is it effective for conversion ?
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  • Profile picture of the author Gavin Stephenson
    Originally Posted by iamx View Post

    I can tell you this from experience since I sell solos full time. If you capture name and email your unsub rate is a lot smaller then if you collected just an email which has a big unsub rate. Try it out and you will see for yourself.
    You're selling solo's so that would be the case since you're probably providing a lack of value to your subscribers.

    But if you're getting more people on your list from "no name" then of course your unsubscribes are going to be higher...

    But I am not sure if you're getting more or less with this change ? but...

    It's just natural that the more subscribers you get the more unsubscribes you'll have

    Originally Posted by TykeRulz View Post

    Hmmm... but what if you provide genuine value to your unsubs even if you didn't ask for their names? I'd imagine unsubscribers typically do so because of lack of value??
    True

    Originally Posted by masudraj View Post

    Why the subscriber name is important for email marketing?
    Is it effective for conversion ?
    To personalize the email...

    In the IM niche i think most people know the tricks to it although I can't be certain.

    Also like Declan and others said above it's weeds out the tire kickers by putting them through loops to get on your list.

    This model works I've used it in other markets..

    But in IM i don't use "name" simply because :

    I have tremendous value to provide people and i've been able to turn free hunters so to speak into high ticket buyers many times over (even without having a front end offer).

    So I stick with what's working for me I guess.
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  • Profile picture of the author Matt79
    You're getting 75% optin rates by asking people to:

    "Click Here To Unlick The FREE Video" ?
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  • Profile picture of the author Isaiah Jackson
    Capture the names when people buy from me, thats the only time I actually ask for the name.
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  • Profile picture of the author littledan
    I agree to a point. I have two squeeze pages, one where I collect name and email, and one just email. I get by far more people signing up to the email only list, but I have more than 300% more opens and click throughs from the list that collects both. I suspect it is not entirely down to the name factor, but I also think it is part of the reason.
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    • Profile picture of the author pnglifesolutions
      from my experience, it certainly does not value add in asking for names. Seasoned subscribers give fake names anyway, sometimes for self-entertainment.

      I remember seeing someone's name a**h**** on my list. obviously he/she got a kick out if it.
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  • Profile picture of the author jamescanz
    Originally Posted by Gavin Stephenson View Post

    Some times people type in FAKE names anyway
    Yup...

    That was me whenever I first started online !

    For some odd reason I always got a kick out of seeing something like:

    "Hey, thanks for signing up Butthead!" ...from the 1st followup
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