My fears on building a list.

12 replies
Hi everybody...

For a long time... all we ever hear is that you need to build a list. That is easy to understand since you will have a list of folks who actually want to read your content. It was also my understanding that you were protected legally with an autoresponder since the people in your list could always unsubcribe if they didn't want to receive emails from you.

I was reading through some guides from mailchimp and it describes how some folks can get in serous trouble and almost by accident. And all this is with permission based email list. I know the most common response is ask a lawyer. Well newbies trying to build a list for the first time are not going to spend thousands on a lawyer. So how does one go forward not knowing the risk? Or do folks just jump in and hope nothing bad happens?
#building #fears #list
  • Profile picture of the author extrememan
    I understand your risk in list building. It's not for everyone and just like any other business model. There are risks involved. Permission marketing has been around for a very long time and will continue to do so. As long as you give value to a list and work on building a relationship with your list. You will be fine. A list is a powerful assist to have...
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jameshamlin View Post

    it describes how some folks can get in serous trouble and almost by accident.
    The key word is perhaps "almost"?

    It's possible, but extremely unlikely, to get into some trouble through no fault of your own.

    Nothing is totally risk-free. You take a chance (and a more serious one) every time you cross the road or get into a car. You can control the overwhelming majority of the risk by behaving appropriately/sensibly. The remaining tiny little bit of "pure random chance" isn't worth worrying about, because if you worry about it obsessively, you'd never get anything done at all (is how I look at it, anyway).

    Regarding sending out auroresponder emails, it's obviously sensible to comply with all your autoresponder company's terms of service (not so easy, perhaps, for people using Mailchimp?!), and not to send out anything about which you think people might complain.

    This might help you: http://www.warriorforum.com/main-int...ml#post6123982

    By the way, Email Marketing discussions belong here: Email Marketing
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  • Profile picture of the author Brendon Zahrndt
    James,

    You can be sued for being ugly to someone else these days.

    Will it get tossed out?

    Not the point.

    The point is this:

    You have a choice to make, right now, between this:

    Living In Fear, or Being Fearless.

    Really, that's all there is to this.

    How about you contact Mailchimp to get the full details? Educate yourself to the best of your ability and press on.

    Life is too short to worry about 'possibly, maybe, getting sued'.
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    • Profile picture of the author jameshamlin
      Thank you everyone... I get it now. More action and less paranoia...lol

      And thank you Alexa for the links.
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    • Profile picture of the author aunttee
      Originally Posted by Brendon Zahrndt View Post


      Living In Fear, or Being Fearless.

      Really, that's all there is to this.
      Love that. It's so true.
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  • Profile picture of the author JensSteyaert
    Yes excellent points, fear gets you nowhere.

    Nowadays there are a lot of people like this who are afraid of everything and eventually life passes by and they have done nothing...
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    • Profile picture of the author luke14
      Although some points are valid you guys are making about the legal principles of permission.

      Auto responders like Aweber make it almost impossible to be legally per sued without Aweber alerting you a long time before it happens.

      But therefore risk all win big.. list building is the big boys way to make alot of dollar online these days.
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  • Profile picture of the author cianci1129
    It's probably worth mentioning that AWeber has a built in "spam score" and doesn't let you even add an email to your sequence if it's too high on the spam score. Not sure if mailchimp has something similar.
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    • Profile picture of the author jameshamlin
      Yes I understand how misplaced fear is a recipe for failure but, I also believe carelessness is also a quick path to failure as well. The difference between driving a car and email marketing is that I know the risk inside of a car.

      And the people who taught me how to drive made sure I understood all of the risk. I will as stated above educate myself as best as I can and move forward. I highly doubt this area is covered that much because it's not a pretty subject and it doesn't sell very well.

      Thank you all and hopefully I got a thank you button...lol. I am looking forward to list building and it will happen. Thanks again.
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  • I was reading through some guides from mailchimp and it describes how some folks can get in serous trouble and almost by accident.

    First of all, I wouldn't advise using Mailchimp. Although their low costs are very attractive they don't allow any form of affiliate promotion. In fact if you read through their T&C's they make it clear that they really don't like affiliate marketers and they will close your account down and you'll lose your susbcribers list.

    (I'm presuming that as you are new that you don't have your own products and that you'll will be starting out by recommending affiliate products).

    As mentioned already on here, Aweber will give you a spam score before you click send so that you can edit your emails to make them less likely to hit the spam box.

    But if you're subscribers make it a habit of not opening your emails, eventually your messages will end up going into the Spam any way, no matter which autoresponder service you use.

    So it's really your responsibility to make sure that people will want to open them.

    Staying relevant to the Free gift you used as bait, keeping your email subject lines under about 38 characters ( for mobiles ) and using mobile responsive templates ( Aweber and Get response do some good ones ) as many people won't read an email that they have to keep stretching and shrinking to be able to read).

    Also, using a double optin forces people to go back to their email and re confirm, so if they really want your Free gift they will do this and will be more likely to open your following emails, provided they found it valuable and useful to them

    Personally I've never heard of anyone who got into serious legal trouble for spam but if they did it's probably those who 'buy' email lists. Not because they're subscribers relegated them to the spam box



    Aweber and Get Response both have excellent blogs/newsletters you can sign up for that will be able to help you with all this.

    But there's no point in not starting your list because your'e worried about it.

    Hope this helps

    Debbie
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