My fears on building a list.
For a long time... all we ever hear is that you need to build a list. That is easy to understand since you will have a list of folks who actually want to read your content. It was also my understanding that you were protected legally with an autoresponder since the people in your list could always unsubcribe if they didn't want to receive emails from you.
I was reading through some guides from mailchimp and it describes how some folks can get in serous trouble and almost by accident. And all this is with permission based email list. I know the most common response is ask a lawyer. Well newbies trying to build a list for the first time are not going to spend thousands on a lawyer. So how does one go forward not knowing the risk? Or do folks just jump in and hope nothing bad happens?
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