How often do you send out autoresponders?

19 replies
Just wondering what is the best practice for sending out autoresponders when someone signs up for you list.

Some expert a while back had about 10 emails going out every 2 days. I thought that was a bit too much.

How about you?

Thanks
Vincent
#autoresponders #send
  • Profile picture of the author Alexa Smith
    Banned
    There isn't an objective "right answer" ... it's really about learning and testing (never easy, especially when you're starting) and deciding for yourself.

    I think it has a lot to do with the traffic demographics from which the list was mostly built, and the niche itself can sometimes be relevant, too. (If you're in the "house foreclosure avoidance niche", you need to promote your product/service quickly, otherwise it'll be too late, but that's an atypical, "emergency niche".)

    I normally send email on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals, with the first promotion typically in the third email, and then further promotions in about one email in three (sometimes one in two). The promotions are only part of the emails.

    My subscribers have already seen a content-rich website (not a squeeze page) before opting in; they know that I'm an affiliate; they've received a "free report" (or whatever it's called) which gave them a lot more information and sometimes had in it one small product-promotion and definitely many links back to my own site. They also always know how many emails they're going to get, and when, and why, and what the contents will be. This increases my open-rates and CTR's dramatically.

    It's all about expectation-setting and continuity. But it's easy to fulfil their expectations when you're the person who sets their expectations.

    "When to promote" depends partly on how much trust in you they already had to start with. And that, in turn depends on who they are, how you attracted them, what made them opt in, what you sent them for opting in, and especially on "what else they've seen of your sales funnel". So there can't be "one right answer".

    Originally Posted by Creativologist View Post

    Just wondering what is the best practice for sending out autoresponders when someone signs up for you list.
    I'm also wondering if this thread might help you, Vincent? http://www.warriorforum.com/main-int...ml#post6123982


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  • Profile picture of the author cianci1129
    Some people send every day, others send every other day. It depends what type of relationship you want to have with your list. If you're going for a good relationship and not a "churn and burn" model, I would say every other day is good, make sure to provide lots of free content/reports in addition to whatever you're promoting.
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  • Profile picture of the author Jonwebb
    I've done once a week and am now doing once every weekday. Both have pretty good merits I prefer the daily " show" of writing daily emails. Its kinda therapeutic. As far as advertising I usually use Wednesday as " pay the bills Wednesday" where I send out what ever I am promoting that week.
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    • Profile picture of the author Chriswrighto
      I prefer to send out one per day.

      It gives me the opportunity to sell more (the more times they see your message right?) and it keeps me on my a-game.

      You'll quickly burn your list out if you're sending generic boring emails constantly, but if you're varying them up and providing 'infotainment' then you'll see magic start to happen.

      Plus...

      The more emails you put out, the more 'feelers' you have to adjust and optimise your emailing strategy.
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  • Daily.

    I want to be the constant inside my subscribers Inbox. When they are ready to buy, I want to be there. If they get paid on a Wednesday and are itching to buy someth, I want to be there. They get paid on a Friday, or a Monday, or whatever.... I want to be there.

    I want them to depend on me to always be there come hell or high water. Not as a pest you understand, but as a welcomed guest. Not as someone who drops in from time to time, but to always be there to give advice, or tell a story... or just to perk up their otherwise dreary day

    There will always be a link to my product, but my goal for the email (in most cases) is not to sell. I have no reason to hard sell since I'll be there every single day regardless. However, I do make sales with every email sent... and... the more emails sent, the more sales made.

    Truth is: people get emails every day regardless. There are no empty inbox's.

    How this plays out has everything to do with engagement. If you send worthless, boring emails, it won't matter how often you send them. Crap emails daily, or weekly... are still crap emails.

    Anyway, some folk don't like daily emails no matter what. I have no interest in building relationships with those people. They are not my focus.

    That's what works for me, though, it might be different for you.

    Declan.
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    • Profile picture of the author Bryan Harkins
      Originally Posted by Declan O Flaherty View Post

      Daily.

      I want to be the constant inside my subscribers Inbox. When they are ready to buy, I want to be there. If they get paid on a Wednesday and are itching to buy someth, I want to be there. They get paid on a Friday, or a Monday, or whatever.... I want to be there.

      I want them to depend on me to always be there come hell or high water. Not as a pest you understand, but as a welcomed guest. Not as someone who drops in from time to time, but to always be there to give advice, or tell a story... or just to perk up their otherwise dreary day

      There will always be a link to my product, but my goal for the email (in most cases) is not to sell. I have no reason to hard sell since I'll be there every single day regardless. However, I do make sales with every email sent... and... the more emails sent, the more sales made.

      Truth is: people get emails every day regardless. There are no empty inbox's.

      How this plays out has everything to do with engagement. If you send worthless, boring emails, it won't matter how often you send them. Crap emails daily, or weekly... are still crap emails.

      Anyway, some folk don't like daily emails no matter what. I have no interest in building relationships with those people. They are not my focus.

      That's what works for me, though, it might be different for you.

      Declan.
      I couldn't agree more with those post. If you haven't read Decan's WSO on list building then you need to read it ASAP. I used to email once every two to three days, then I switched to mailing daily and my opens and clicks have gone up.

      Just make sure you are actually providing value and not just sending promo emails every single day.
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  • Profile picture of the author bobby_shahzad
    For me its not how often do you send out an autoresponder message because the success of an automated message Depends on How frequently you send an autoresponder message to your subscribers. Try to schedule your messages upto 30 days without any long break and in beginning don't offer promotions to your new subscribers try to build relationship and trust with your audience.

    Try to shape your messages slowly into promotional material after some time like 4 to 7 messages when your subscribers will start developing enough interest in your email messages.

    I hope by implementing this method you will get your potential customers up-to 200%

    Best of luck!!!
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  • Profile picture of the author littledan
    I used to send out broadcasts only once a week with good results regarding open rates and click throughs. However you need a very large list if you expect to make a living from it whilst broadcasting so infrequently.

    These days I broadcast everyday (sometimes two or three times), but mostly free offers and recommended articles I have sourced in order to keep my list engaged. I only promote a product for sale once or twice per week and find the results are now vastly improved.
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  • Profile picture of the author Gavin Stephenson
    Test Test Test...

    I like to send out every 2 days or 3 days sometimes. It depends... I test to see what get's the best results in regards to revenue generated.

    Personally I like to make my follow up not just any follow up full of content or promos

    I make my follow up an EVENT!

    The highest converting platforms are webinar, teleseminars, live events right?

    For example I done a webinar event recently with only 53 people on the webinar and produced $7k

    If I sent that traffic to a sales letter I'd probably would of made way less.

    The reason I send every two days is to keep my audience itching for the next episode JUST like popular shows such as:

    Breaking Bad - Prison Break - Keeping Up With The Kardashians

    The results:
    • I build a solid relationship with my list.
    • Higher opens and clicks
    • Less unsubscribes and complaints
    • When I do sell something it converts higher than the norm
    • People like it because hardly anyone does it.
    • All in all I become the go to person.. My follow is so strong people ask me to sell them something.

    The key to my follow anyhow is not to sell anything. I have other methods for that

    It's purely to build a relationship with my list so they know like and trust me.
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    • Profile picture of the author Marian
      I guess it's like 10 different people 10 different tactics!

      The one thing they all have would have in common is QUALITY content or USEFUL information.

      I don't have any schedule in emailing my subscribers - unless it's a course of course. But I do my best to provide value.

      Marian
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  • Profile picture of the author Developer99
    Great post thread all..have said thks to a few as I learnt stuff here
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  • Profile picture of the author TheOneJeff
    I spread mine out over a couple days per email. Closer together in the beginning and then spreading out more as time goes on.
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  • Profile picture of the author jahm
    Hi, I find an email every 2 or three days works well. I ensure that i have plenty of free information very targeted to the interest to my list. I promote a product / sales item on average once a week. Having focused and interesting content in the emails works well and selling only good quality products that i believe in.
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  • Profile picture of the author discrat
    Originally Posted by Creativologist View Post

    Just wondering what is the best practice for sending out autoresponders when someone signs up for you list.

    Some expert a while back had about 10 emails going out every 2 days. I thought that was a bit too much.

    How about you?

    Thanks
    Vincent
    It depends which Niche you are referring to.

    In MMO, I can tell you 10 emails every 2 days is not over doing it.

    Many of my Subscribers come to expect this EVERY day

    You need to set the tone from the very beginning with them.

    If you tell them that they should "expect a very content rich email ( for me E course email) everyday and they will NOT be sorry for opening up every one of them and reading them " then you have a legit shot of guess what ?.... people actually opening them up and reading everyone of them every day

    The Question you ask is essentially flawed in that your are asking it like you are taking a stab in the dark.

    There should be no guess work here, especially after testing

    You really need to ask them the question you are asking us or better yet you tell them right off the bat how many they should expect to get and what to expect in each one as far as the content.

    Bottom line :answer this question yourself by strategically communicating the tone and expectations with your Subscribers from day 1


    - Robert Andrew.
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    Nothing to see here including a Sig so just move on :)

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  • Profile picture of the author Javisito
    As always the answer would be whatever works for you. Personally I got best response when mailing my list 1 or maximum 2 times a day. Surprising though before I got started out I thought I had to email them a lot less I am happy I was wrong.

    However outside of the internet marketing niche I have my suspicions they are not as tolerant
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  • Profile picture of the author Matt Feast
    Originally Posted by Creativologist View Post

    Just wondering what is the best practice for sending out autoresponders when someone signs up for you list.

    Some expert a while back had about 10 emails going out every 2 days. I thought that was a bit too much.

    How about you?

    Thanks
    Vincent
    Hi Vincent, I think every 2 days is fine. If you do it every day they could unsubscribe & then you lost a subscriber. I do my broadcast follow up's every 2 days sometimes 3 days. You might have to do some split testing.
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