In order to send a CEM to a person- you need 3 things:
1) Their consent
2) Identification of who you are
3) An 'unsubscribe' mechanism
Canada’s new Anti-Spam legislation (CASL) came into effect July 1, 2014. It presents marketers with a significant problem: violations by an individual can bring up to $1M in penalties, and by a company? Up to $10M.
In other words, CASL requires opt-in. Unlike the U.S. CAN-SPAM law and many other laws in many other countries, CASL actually forbids most spam. And here's another catch: you can't send an email requesting consent, because that email will be considered spam.
So, Internet marketers- how will you go about dealing with this? Does this new legislation hamper your strategies? How will you workaround it?