I'm sure you're all familiar with Frank Kern. The guys a genius!

Not only are all his products and training top notch...the emails he sends out are worth their weight in gold.

Here is why...

If you haven't noticed, Frank pitches in ALL of his emails. He either tells you to go register for a webinar, to sign up on a squeeze page, or to purchase a product directly.

*But he does it in a cool way.*

Lemme explain...

Frank Kern does his promotions in a way that has allowed him to build a raving list of subscribers who can't get enough of him.

Here is what he does different from other marketers...

Frank will give you some type of training related to a topic. He will tell you what to do, but not how to do it.

This is key!

The "action" he wants you to take (ex: buy a product, register for a webinar, sign up to a list, etc) is the next logical step in the process.

By not telling you how to do something he has opened a loop. An itch they gotta scratch! But...the "action" he wants you to take will close that loop. Its the solution to the problem.

Its almost IRRESISTIBLE to the potential customer to not take action. Plus it builds value and goodwill all at the same time.

Think about that.

Not all marketers are willing to take the time and effort to do promotions like this. (Maybe thats why Frank beats out everyone whenever he promotes something) :-)

I know I'm going to start implementing this in my marketing.

You should too.