I'm a new users here and I was hoping I could get a bit of help. I currently have a 50,000 person email list for a daily deals site, which has been successfully generating revenue and I've been growing over the last 8 months. This list is on GetResponse.
Today I finally realized that over the last few months my open rates from yahoo (and hotmail) have been slowly (but steadily) declining (Gmail has been great). And about a week ago, my open rates from yahoo dropped significantly - I checked and about this time my emails started going to Yahoo spam folders.
I talked to the GetResponse rep and he confirmed that my emails are hitting the spam boxes for Yahoo and Hotmail users. He didn't offer much advice at all on how to fix this.
Being a daily deals site - my email subjects frequently use the words Free, Deals, etc. So this could be part of the cause. Also, I've been aggressively adding users over the last 6 weeks via Facebook ads (offering giveaways and freebies) so this could also be a reason for my emails hitting the spam boxes (users complain or opt-out after they being receiving the daily emails). I noticed one big spike in complaints one day (109 complaints out of 50k emails), but most days it's low, and my spam score has been great on GetResponse. All the users are acquired via a single opt-in as well.
My list is comprised of older users (over 35) so Yahoo is the most heavily used email service. This is a big problem for me, since many users aren't opening my emails and I'm losing out on revenue.
I provide an awesome service for my clients (sellers) & my users (buyers) and I had plans to grow this business significantly.
Does anyone have any idea on what I should do to get this rectified? Should I file a Bulk Sender report with Yahoo? Should I try switching email marketing solutions? Unfortunately I don't know the exact reason my emails have gone to spam boxes.
Any help would be greatly appreciated!