11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Best option for my new product...

by IDoTheLegWork
9 replies
This is a one off product that is going to be VERY popular. It
hits a, if not the, pain point in an online gambling niche and
gives a free solution. Now I need to decide how to distribute
it.

Like I said this is a one off and I have NO desire to enter the
niche on an ongoing basis. Here are the options I see:

1. Give it away and build a list to sell. How much can I
expect to get per email for a list (text) of emails proven to be
interested in a particular niche? (I can't capture to an email
service because I can't afford a $5000+ service bill) I expect
this will yield a list in the high 6 figures.

2. Sell it, collect the emails, and then burn the list with
aggressive and frequent affiliate offers. I expect this
will yield a list in the low five figures. My target price is $7,
but I'm going to test $12 and $17.

3. Sell it, collect the emails to a text list, and sell the list.
How much can I expect to get per email from a list of
proven buyers? I expect this will yield a list in the low five
figures.

Thanks for your opinion and/or any other options.
#option #product
  • Profile picture of the author Jarrod
    Would a combination of 1 and 2 be possible? Have a full version that they can buy, and a stripped-down version (that still gives value but not the full enchilada) that you can give away for free to grow the list? Then have the full version as an OTO. Then from there move on to promoting related affiliate offers.
    {{ DiscussionBoard.errors[9381154].message }}
    • Profile picture of the author IDoTheLegWork
      It's a two pager so not much room to dissect it
      Signature

      ..and you WILL contribute a verse.
      Indifference is the enemy that must be conquered.
      Appeal to the crowd by addressing the person.

      {{ DiscussionBoard.errors[9381166].message }}
  • Profile picture of the author alvinhy
    What I would do is sell it and collect emails then up-sell more products/ services. But don't hard sale.
    Create a relationship with your list to find out what their main problem is.

    This way you can use your list in the future. If you hard sell they will just unsubscribe.
    Signature
    >>> The King of Online Passive Income <<<
    www.JustPassive.com
    {{ DiscussionBoard.errors[9382385].message }}
    • Profile picture of the author IDoTheLegWork
      Originally Posted by alvinhy View Post

      What I would do is sell it and collect emails then up-sell more products/ services. But don't hard sale.
      Create a relationship with your list to find out what their main problem is.

      This way you can use your list in the future. If you hard sell they will just unsubscribe.
      Really?!?!? You read my post and that's what you came up with?
      What part of NO interest and BURN didn't you get?

      It's like a damn mantra around here. Since when did WF become
      a cult.
      Signature

      ..and you WILL contribute a verse.
      Indifference is the enemy that must be conquered.
      Appeal to the crowd by addressing the person.

      {{ DiscussionBoard.errors[9383110].message }}
  • Profile picture of the author WillR
    Few things you could do here.

    1. You could go after some of the bigger website/companies in your niche and find one to partner with. You could do some sort of licensing deal where you sell it to them outright or get a fee per sale they make.

    2. Give it away like you said. But usually I would use this technique if I were trying to build goodwill and establish myself in a niche. But that doesn't appear to be part of your plans so maybe not the best thing to do.

    3. Sell it for a small price, build a list, and then find a few really targeted and high paying affiliate programs you can promote to them on the backend. This would probably be my preferred option. There are heaps of online casinos (for example) that pay hundreds of dollars for each new person you send them.
    Signature

    .


    .

    {{ DiscussionBoard.errors[9385152].message }}
    • Profile picture of the author IDoTheLegWork
      Originally Posted by WillR View Post

      Few things you could do here.

      1. You could go after some of the bigger website/companies in your niche and find one to partner with. You could do some sort of licensing deal where you sell it to them outright or get a fee per sale they make.
      That's a good idea.

      Option 2 just isn't feasible. Besides not being interested
      I couldn't afford the thousands per month it would cost to
      keep such a large list while I cultivated it.

      Originally Posted by WillR View Post

      3. Sell it for a small price, build a list, and then find a few really targeted and high paying affiliate programs you can promote to them on the backend. This would probably be my preferred option. There are heaps of online casinos (for example) that pay hundreds of dollars for each new person you send them.
      This follows along with my idea of "burning" the list but it
      also makes me think I could put an offer on the thank you
      page.

      One problem I face is this is a U.S. only offer so most
      casino sites are off the table. Maybe there is an affiliate
      offer that teaches people how to play for real money from
      the U.S. -- ever heard of such a thing?
      Signature

      ..and you WILL contribute a verse.
      Indifference is the enemy that must be conquered.
      Appeal to the crowd by addressing the person.

      {{ DiscussionBoard.errors[9385392].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by IDoTheLegWork View Post

    How much can I expect to get per email for a list (text) of emails proven to be interested in a particular niche?
    Typically very little, for all the reasons explained here: http://www.warriorforum.com/email-ma...ml#post9331922

    And you'd also need all the subscribers, when they subscribe, to specify that they don't mind your selling the list on to other people, otherwise it wouldn't even be legal for anyone else to use it.

    Originally Posted by IDoTheLegWork View Post

    Sell it, collect the emails, and then burn the list with aggressive and frequent affiliate offers.
    That sounds like a good way rapidly to destroy the value of the list, as well as having potential legal problems.

    Originally Posted by IDoTheLegWork View Post

    3. Sell it, collect the emails to a text list, and sell the list. How much can I expect to get per email from a list of proven buyers?
    This seems to be the same as the first option? And naturally has the same problems.

    The person to whom that list would have value is you, because you'd be the person to whose list they're automatically subscribed through having become your customers?

    There may be a legal (and perhaps even profitable) way of doing this: sell the entire business, of which the list is one asset. But why would you want to do that, when - if you know how to do email marketing successfully - you could turn it into a hugely profitable business for yourself? Maybe you don't really want to do the leg-work?
    {{ DiscussionBoard.errors[9385828].message }}
    • Profile picture of the author IDoTheLegWork
      Originally Posted by Alexa Smith View Post

      Maybe you don't really want to do the leg-work?
      Maybe you don't want to take the effort to read the entire
      question, or the follow up posts. Take a look and you will
      see what I mean.

      I usually like your responses but this one was way off.
      Signature

      ..and you WILL contribute a verse.
      Indifference is the enemy that must be conquered.
      Appeal to the crowd by addressing the person.

      {{ DiscussionBoard.errors[9386716].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by IDoTheLegWork View Post

        I usually like your responses but this one was way off.
        Can't win them all.

        Sorry: you're right, actually - this thread was far from my "finest hour". Excuse me.
        {{ DiscussionBoard.errors[9387269].message }}

Trending Topics