Best Email Subject Lines - When Emailing Potential Clients

I haven't done this, but I think I'd want to use a subject-line that refers to the fact that there's been previous phone communication, so as not to appear like a "cold email". Maybe something like "For Mr. Jones - following our conversation yesterday"?

I always think firstname.surname (at) yourdomain.com looks professional but at the same time personal?


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Yea good points... Thanks.... Just need to find out how to get that Subject Line figured out so they will open up the email!

i have luck by giving them a benefit in the subject box.
30% more business in 2 weeks etc....

I get a great open rate when I email my list with the subject line: "Hey!"

Completely friendly, and it doesn't put up their sales shields against you.

Brandon,

Give this a try. I've used it with very good results.

First, create a short report that explains WHY these businesses should
bother even signing up with you, to be on your directory.

Because even if you email or call them... unless you're able to convince
and persuade them as to what's in it for them... top email subject lines
are useless.

Anyways, create a short report that explains what they get out of it
by being on your directory. Talk about exposure to their biz, word
of mouth, etc... whatever you offer.

You can even call it "Top 10 Reasons Why Listing in Our Directory will Bring You
New Business"

Or something along those lines. Top 10 lists work well.

Then, once you have a 10 page report or so, turn it into a PDF
file.

Then, when you email... use the subject line "Here's your free gift" or
"Here's the free gift you requested"

I don't know what it is about the words "free gift" but I've tested thousands
of email subject lines... and that puppy gets opened up more than most.

I used it just 2 days ago to one of my lists and got close to a 61% open rate.

We all like free gifts... and even though its over used, there's still something
in all of us that want to know what this free gift is.

And since you're giving them this free pdf report you created... technically
it is a free gift you're giving them.

So, create a free report that will be your "gift" but make it more like
a sales letter that sells them on why they should list with your directory.

Then, send them an email with "here's your free gift" and that should work
well for you.

I've used this for the last 13 years, in a variety of ways, and it works well
and has accounted for several hundred thousand dollars in copywriting fees
I got from clients years ago when I used this in my copy biz.

Definitely avoid anything spammy: free, percent off, limited time, etc. The words "help" and "reminder" will often get your email deleted as well, according to research conducted by MailChimp.

You want to establish and build a relationship, mainly. If you have dollar signs in your eyes, take a step back and a deep breath. Focus on building your business for the long-haul. A big list full of people who have you in Gmail's "Promotions" tab is basically worthless. Very few people open emails in that tab.

A great way to build the relationship is to wrap your promotion up in a fat, useful content blanket.

Use bulkmailer to spam check your words or any other software that does spam checking. 1 word that goes in the spam words filter and all of it goes to spam, all your emails coming for the same SMTP in which case your new site.

Use the email Admin@yoursite, it gives much better results on my split testings in emailing a year back

If someone had already talked to them instead of getting snappy I'd try a subject like

(Leads name) details from (whoever called)

Set up emails addresses for your dad and sister ;like john@floridatripguides.com and jane@floridatripguides.com

And have the rep ask them what name to put in the beginning, "Is Barry White, Barry or Mr. White better for you?" something like that.

And tell them that will be the subject of the Email and also look for it in promotions or spam folder if they don't get it soon.

Then call back to make sure they got it.

And make the Email copy good stuff with information and benefits.

I'd include a special offer for free advertising tips (which would be an autoresponder with free advertising tips and ads for advertising on your sight in the tips)

And put it on the site in the bottom corner "Thinking of advertising? Free Tips" leading to a landing page telling about the free tips, they sign up.

And something like you are doing you probably won't get most of them on the 1st shot, show them you are still there and more will start following coming on board.

"Quick Question..."

That's it. Intriguing enough to get opened. "Quick" means it won't take them long. "Question" refers to some information needed (and we're all pre-conditioned to answer questions posed to us). The ellipsis is the icing on the cake, referring to an unfinished thought that must...be..completed. And the only way to do it is by clicking the link.

I help my copy coaching students market themselves with a done-for-you service, and this is one of my main go-to subject lines when it comes to email prospects. Gets opened without even thinking about it.

(Oh, and don't forget to actually ASK a question in the email somewhere. If you're going to put it out there, you need to actually do it.)

Jay, I love the "Quick Question..." as a subject line, I will test this soon and let you know how it worked for me.

Firstly, try to avid words that might make your email too good to be true. Always remember that first impressions last and this also applies to email subject lines. Stay away from cheesy lines that could send your email straight to the spam. Try to think of words that would personally make you feel interested upon seeing it in your email inbox. That way, you would get a real feel of how the other person would actually react upon receiving your email.