Best Email Subject Lines - When Emailing Potential Clients

13 replies
I run a travel website (moderated) with my family and it is fairly new... We are now in the process of calling businesses in the state of Florida about adding their business to the website for a small yearly fee... I am using the Directory Theme for wordpress..

For instance my dad and sister are calling companies about being listed on our website... Once they gets their email - I then email them... however our response has been very minimal...

Any idea what would be the best subject line? Something that will get these business owners to open up the email?

Obviously I don't want to make it look spammy...

Note - there is no attachments from the email.
Just text.

Also I am sending it out of bstoff@floridatripguides.com

I aslo have sales@floridatripguides.com& info@floridatripguides.com...


Which address would you recommend me sending them out from? Thanks so much! Really stuck on this!


-Brandon
#clients #email #emailing #lines #potential #subject
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by BMS1983 View Post

    Any idea what would be the best subject line? Something that will get these business owners to open up the email?
    I haven't done this, but I think I'd want to use a subject-line that refers to the fact that there's been previous phone communication, so as not to appear like a "cold email". Maybe something like "For Mr. Jones - following our conversation yesterday"?

    Originally Posted by BMS1983 View Post

    Which address would you recommend me sending them out from?
    I always think firstname.surname (at) yourdomain.com looks professional but at the same time personal?


    .
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    • Profile picture of the author lukeguy
      Originally Posted by Alexa Smith View Post

      I haven't done this, but I think I'd want to use a subject-line that refers to the fact that there's been previous phone communication, so as not to appear like a "cold email". Maybe something like "For Mr. Jones - following our conversation yesterday"?



      I always think firstname.surname (at) yourdomain.com looks professional but at the same time personal?


      .
      I like this idea also. By putting their name and the fact you called is best. You'll stand out way better.
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  • Profile picture of the author BMS1983
    Yea good points... Thanks.... Just need to find out how to get that Subject Line figured out so they will open up the email!
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    Planning a trip to Florida? Check out the newest and easiest travel website for all things Florida! Find out the best places to Eat, Shop, Play and Stay! Check us out now: http://floridatripguides.com/

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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by tristatemedia View Post

      30% more business in 2 weeks etc....
      I think the OP's aim is perhaps to appear professional, not like a random spammer ...
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  • Profile picture of the author Edwin Torres
    I get a great open rate when I email my list with the subject line: "Hey!"

    Completely friendly, and it doesn't put up their sales shields against you.
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  • Profile picture of the author shawnlebrun
    Brandon,

    Give this a try. I've used it with very good results.

    First, create a short report that explains WHY these businesses should
    bother even signing up with you, to be on your directory.

    Because even if you email or call them... unless you're able to convince
    and persuade them as to what's in it for them... top email subject lines
    are useless.

    Anyways, create a short report that explains what they get out of it
    by being on your directory. Talk about exposure to their biz, word
    of mouth, etc... whatever you offer.

    You can even call it "Top 10 Reasons Why Listing in Our Directory will Bring You
    New Business"

    Or something along those lines. Top 10 lists work well.

    Then, once you have a 10 page report or so, turn it into a PDF
    file.

    Then, when you email... use the subject line "Here's your free gift" or
    "Here's the free gift you requested"

    I don't know what it is about the words "free gift" but I've tested thousands
    of email subject lines... and that puppy gets opened up more than most.

    I used it just 2 days ago to one of my lists and got close to a 61% open rate.

    We all like free gifts... and even though its over used, there's still something
    in all of us that want to know what this free gift is.

    And since you're giving them this free pdf report you created... technically
    it is a free gift you're giving them.

    So, create a free report that will be your "gift" but make it more like
    a sales letter that sells them on why they should list with your directory.

    Then, send them an email with "here's your free gift" and that should work
    well for you.

    I've used this for the last 13 years, in a variety of ways, and it works well
    and has accounted for several hundred thousand dollars in copywriting fees
    I got from clients years ago when I used this in my copy biz.
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  • Profile picture of the author Ghoster
    Definitely avoid anything spammy: free, percent off, limited time, etc. The words "help" and "reminder" will often get your email deleted as well, according to research conducted by MailChimp.

    You want to establish and build a relationship, mainly. If you have dollar signs in your eyes, take a step back and a deep breath. Focus on building your business for the long-haul. A big list full of people who have you in Gmail's "Promotions" tab is basically worthless. Very few people open emails in that tab.

    A great way to build the relationship is to wrap your promotion up in a fat, useful content blanket.
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    On the whole, you get what you pay for.

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  • Profile picture of the author Member8200
    Use bulkmailer to spam check your words or any other software that does spam checking. 1 word that goes in the spam words filter and all of it goes to spam, all your emails coming for the same SMTP in which case your new site.

    Use the email Admin@yoursite, it gives much better results on my split testings in emailing a year back
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  • Profile picture of the author technicalanarchy
    If someone had already talked to them instead of getting snappy I'd try a subject like

    (Leads name) details from (whoever called)

    Set up emails addresses for your dad and sister ;like john@floridatripguides.com and jane@floridatripguides.com

    And have the rep ask them what name to put in the beginning, "Is Barry White, Barry or Mr. White better for you?" something like that.

    And tell them that will be the subject of the Email and also look for it in promotions or spam folder if they don't get it soon.

    Then call back to make sure they got it.

    And make the Email copy good stuff with information and benefits.

    I'd include a special offer for free advertising tips (which would be an autoresponder with free advertising tips and ads for advertising on your sight in the tips)

    And put it on the site in the bottom corner "Thinking of advertising? Free Tips" leading to a landing page telling about the free tips, they sign up.

    And something like you are doing you probably won't get most of them on the 1st shot, show them you are still there and more will start following coming on board.
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  • Profile picture of the author Jay White
    "Quick Question..."

    That's it. Intriguing enough to get opened. "Quick" means it won't take them long. "Question" refers to some information needed (and we're all pre-conditioned to answer questions posed to us). The ellipsis is the icing on the cake, referring to an unfinished thought that must...be..completed. And the only way to do it is by clicking the link.

    I help my copy coaching students market themselves with a done-for-you service, and this is one of my main go-to subject lines when it comes to email prospects. Gets opened without even thinking about it.

    (Oh, and don't forget to actually ASK a question in the email somewhere. If you're going to put it out there, you need to actually do it.)
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  • Profile picture of the author Wildfire Results
    Jay, I love the "Quick Question..." as a subject line, I will test this soon and let you know how it worked for me.
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  • Profile picture of the author vedremo
    Banned
    Firstly, try to avid words that might make your email too good to be true. Always remember that first impressions last and this also applies to email subject lines. Stay away from cheesy lines that could send your email straight to the spam. Try to think of words that would personally make you feel interested upon seeing it in your email inbox. That way, you would get a real feel of how the other person would actually react upon receiving your email.
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