The unsubscribe button has gone from being buried at the bottom of the email, to right up top, making it an impulse click.
Unsubscribing simplified |
Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun.
Now when a sender includes an “Unsubscribe” link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free.
Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.
I wonder how much this decision has to do with email marketing not generating revenue for Adwords. If they could help eliminate email marketing, it may just lead more to their advertising program.
What do you think about this new feature? users of gmail seem to be excited of the news.