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How much is too much

by rms1
13 replies
Hi Guys,

My new site is ready to go live this weekend. Over the last 5 years, I have amassed a list of almost 10,000. I have always been very cautious when sending out emails as I don't what to look spammy. I am going to send a mail out in the next few weeks with an offer to all my subscribers as well as letting them know about the new site.

My question is, how many mailshots is too many, I have never sent out more than one a month. By the way, my site is an e-commerce site where the main objective is to generate orders.
  • Profile picture of the author JohnnyPlan
    Assuming the people on your list are interested in the type of niche you are offering on your main product site, there is no reason to believe they would turn down an offer to visit your new site now. Just start gradually feeding more emails to this group, such as once every two weeks, then once a week, until you have them trained to accept two to three emails weekly. So long as you are still offering the quality advice and content you were before, then a few links interwoven into your content along with a request they visit your new site (which is related to your email list niche) shouldn't be seen as a bad thing.
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    • Profile picture of the author Alexa Smith
      Banned
      It inevitably depends on your subscriber demographics and expectations, but in my opinion, for most "independent marketing" purposes, once a month isn't enough to maintain realistic continuity and responsiveness.

      (I send out email on days 1, 3, 6, 10 and 15 following subscription, and thereafter at 5-day intervals, with a product recommendation of some kind toward the end of every third email, and my subscribers know to expect that.)

      .
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  • Profile picture of the author Dennis Ray
    Personally, I would work my way into emailing them once every 2 or 3 days (You can do it daily if your demographic is responsive).

    Just take a little time and don't start slamming them daily right away. You might get a huge amount of spam complaints all the sudden if you don't warm them up.
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  • Profile picture of the author simooncave
    [DELETED]
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    • Profile picture of the author sandalwood
      As already stated, it depends on your demographic. I personally send only 2 per month. I am in the senior market place and learned 2 is plenty for my group. I learned that through trial and error. You may have to experience the good ole T&E method for yourself as well.

      Either way, good luck.
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  • Profile picture of the author Big Al
    My only comment is people have short memories...

    I've subscribed to lists and not remembered their name a day or two days later.
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  • Profile picture of the author Edwin Torres
    Look up Ben Settle. His approach is emailing once a day with entertaining emails. He believes that emails shouldn't teach, but be entertaining. One has to dangle the carrot in front of the subscribers, and the product you're promoting gives them the whole solution.

    Try it out! Others swear on his methods, and you can sign up to his list for free and see it in action.
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  • Profile picture of the author davidverney
    A little while ago, someone sent me something like 10 emails a day as a part of his autoresponder follow up series. I soon grew tired of seeing his mails and unsubscribed. The thing is, if there are too many emails it gets annoying.

    I send mine out every two days and this gives people enough time to recognise your name and to realise who you are. I think that's a great interval. There's nothing wrong with sending one out every day, but personally, I like to give people a little space and send them out every 2 days.

    Hope this helps
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    DaveVerney
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  • Profile picture of the author Trey Morgan
    I send out an email every other day. You don't want to bombard your subscribers with emails, but you still want to stay relevant in their minds.
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  • Profile picture of the author joaquin112
    I send 2 per day. Last month I averaged 1k per day.
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    • Profile picture of the author shahocean
      If you are shooting quality emails, once a week should be fine. And after that, depending on the replies and feedback, you can move on to 2 per week with same quality. It can help in long term
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  • Profile picture of the author trustedmarketer
    Every 2 to 3 days would be comfortable. Let's face it we all get fed up of getting emails every single day promising us $1,000,000 within 30 days.

    Kenster is someone I admire as he sends out an email now and then but when he does, it's pure quality. I think I get 1 email per month from him. So that makes me respect him a lot whereas 'Trigger Happy Joe' sends me those dam crappy emails twice a day and he's conveniently left out 'Unsubscribe from me' link.....lol
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  • Profile picture of the author davidverney
    I send out one every two days. I think that's fine. One every day is acceptable, but any more than one is too much and people will start to unsubscribe.

    I was sent something like 15 in one day from some guy who obviously didn't know what he was doing. That was far too much. I got sick of reading his name and unsubscribed.

    Hope this helps
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    DaveVerney
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  • Profile picture of the author jaouadk
    I like Edwin Torres post. You're right.

    I know people emailing their list, at least 3 times a day. But they don't get unsubscribes because they entertain instead of hard selling.

    Always tell a story, people like stories. And don't be afraid to mail your list. Just do it, if you are afraid of people opting out, there will be some who will do, and for reasons you can't understand.

    I've been mailing good content to my list for 10 days, and I got some unsubscribe. And I kept asking myself what the F***k did I do wrong, this is good free content I am sending!!!!!

    But guess what, you can't and you won't fully understand why people do what they do, only Our Creator does.

    Send what you have to send.
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