Email Subject line & CAN-SPAM

by qu4rk
3 replies
I'm reading the FTC's summary of the CAN-SPAM act & it states:

  1. Don't use deceptive subject lines. The subject line must accurately reflect the content of the message.
This seems a little fuzzy. To be in full compliance...Does that mean that the subject must say..."Hey I've never talked to you & I'm trying to sell you something out of the blue?"

Or can you do something like "Your widget business". Is this one deceptive?

Thanks
#canspam #email #line #subject
  • Profile picture of the author Ledux
    I would think deceptive would be "make million bucks next morning with 30 minutes of work"

    You should check your spam folder and see how deceptive subject lines look like
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  • Profile picture of the author Mark Tandan
    I think the stipulation 'Don't Use Deceptive Subject Lines' is more than a little vague. I agree with Ledux above, in that practically lying in a subject line is never a good idea.

    However it's often close to impossible to accurately reflect the content of an entire message in the subject line alone. Personally I just don't believe in tricking anyone into opening an email. I use a wide variety of subject line styles, but never want someone to feel they were deceived by a subject line once they opened up.
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  • Profile picture of the author qu4rk
    Yeah, I'd like to cut down on my potential violation of that. If anyone else would chime in that would be great.
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