Best use of niche email list, product offers, continuity
I don't post too much, but this time I'd like to hear some feedback from expert email marketers.
Say you have an email list in some specific niche, for example "getting rid of acne". You have a blog dedicated to that topic where you collect email leaders (through opt-in boxes). Of course before that as a ClickBank affiliate you created a chain of autoresponder messages (sales funnel) promoting a selected acne e-book. At this point it shouldn't really matter what autoresponder service you use: Aweber, Getresponse, Infusionsoft, etc.
What I would like to know is how you manage to keep a list like that productive and "alive".
My understanding is that once you sell them that highly recommended "get rid of acne" e-book, what to offer next? To me it seems a bit "unethical" to offer them another e-book or acne related product.
Also given that those people signed up to learn more about that specific skin problem solution I would not be comfortable offering them another stuff (insurance, make money online, etc.). I think that would somehow "damage" the relationship with my readers.
So, how do you deal with that? How do you secure the "continuity" of your email marketing campaigns with an email list like that?
My blog: http://easym6.com
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