What is the best after signup lead conversion strategy?

by Techieyou

Posted: 10 years ago 4 replies

EMAIL MARKETING

Hello Everyone,

What is the best after signup lead conversion strategy? Refer to the 4 options listed.

1. Send the lead to a thank you page with a link the solution
2. Send the lead directly to offer that provides the solution
3. Send the lead an email after signup with a link to the solution
4. Develop a relationship with the lead and then offer a solution

Thank you

#conversion #lead #signup #strategy

MichaelBartley 10 years ago

#4 definetly.

Why? because the money is in the relationships you build with your list.

Ive found some threads right here on the forum with great info on some lead conversion strategies that ive learned from... even though i have built a good relationship with my list from simply getting personal with them.

Try a short ecourse as well to earn the trust of the subscriber.
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- npoint 10 years ago
  
  The 4 works best for me. Build a relationship first it always works. Sending them too fast to the offer could get them unsubscribed. People are smart (;. You shoud first send them several times some freebies but really valuable stuff.
  
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Raydal 10 years ago

This reminds me of those multiple choice questions where one
of the options is "Not enough information given to determine the answer".
That should be your option 5.

The best thing you can do after lead sign up is to deliver immediately
on what you PROMISED the lead when he signed up. Did you promise
to send a report? Then do so. Did you promise great articles in your
newsletter? Then send him to the archive.

-Ray Edwards
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Chris30K 10 years ago

Originally Posted by Techieyou

Hello Everyone,

4. Develop a relationship with the lead and then offer a solution

Thank you

Do this, don't even THINK about solution until you've developed a strong relationship with people you want to market towards. This includes talking to them, finding out their struggles, etc.
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