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Have you tried different color combination in Email marketing?

by sadecent
13 replies
hello every one,

I am curious about color combination in emails . In physology colors have great impact on people so i thought why not in email marketing..

Have you people used them? i am planning to do so on my own list ,

Stay blessed
#color #combination #email #marketing
  • Profile picture of the author JoeSmR
    This is actually a pretty good idea and I've never thought of it before
    I will be testing this, thanks for the idea!
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  • Profile picture of the author NatesMarketing
    I have not done it nor read of anyone who has done it.

    Doesn't mean it hasn't/shouldn't be done tho - makes sense to me to test it out - go for it!
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    • Profile picture of the author Steve B
      Here's great resource that is in my own library:

      Color: messages and meanings by Leatrice Eisman

      There's a chapter entitled "Color in the Marketplace" which goes into detail about color in advertising, brand image and identity, packaging, point of purchase and display, and visual presentations.

      Obviously, you should test and track all aspects of your own web site, including color.

      Have you ever noticed what the main color is on the following sites?
      • Google
      • Facebook
      • YouTube
      • Yahoo
      • Wikipedia
      • Twitter
      • Amazon
      • Live
      • eBay
      I'll tell you - it's blue. Here's just a short snippet of what the book above says about the color blue:

      "The human embraces the concept of blue as tranquil and constant and translates it into a symbolic image of dependability and loyalty. Obviously, this works well in a suggestion of 'always being there for you' that inspires a remarkable dedication from the consumer."

      "Blue became the color of the most venerated and respected honors, the blue ribbon of quality and skill."

      I don't know, of course, but I'm guessing there's a reason why all these top Internet sites have chosen to make blue their prominent color.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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  • Profile picture of the author hardworker2013
    I do not see the effect the color of an email would have on anyone, the most important thing is the content of the email.
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    • Profile picture of the author Brent Stangel
      Originally Posted by hardworker2013 View Post

      I do not see the effect the color of an email would have on anyone, the most important thing is the content of the email.
      It can make a big difference, in the right markets.

      Google went to great expense testing the color of the Adwords interface.

      Many years ago in the "snail mail" business, Make Money offers always pulled best on Gold paper. The theory was that it looks like ...Gold.
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  • Profile picture of the author wordpressmania
    Color, that we see definitely have their power to force us to think about what is good and what is bad. Even it has power to push you a button to engage with something.

    So when it is red people can say it says no, but when it used for Automobile or Food niche it just express the appetite. So you have to be very careful about the color and the niches you are working.

    The most powerful color for a buy button is orange. Actually the industry leaders ( paypal, amazon ) thought us that orange is the color for a buy button and believe me it works.

    I did a long research on color for web, but I think it should be same for email marketing as well.

    Hope this helps.
    Sabbir
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  • Profile picture of the author sadecent
    thanks all for contribution , The color definitely makes impact on your optins and marketing. I have tried different colors but BLUE is the winner , on my list of 41,388 subscribers i promoted links for others with different color combination and BLUE gets them most conversions and sales.

    You people also try this and see the impact
    Best of luck
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  • Profile picture of the author master reseller
    To find out which color combinations work best, study the emails sent daily by top online retail shopping sites, including Ebay and Amazon. These sites have invested millions of dollars into perfecting their email ad campaigns, for the purpose of getting people back to their sites. Note the placement of graphics within the emails as well as any colors used. In this way, you can learn what really works when it comes to color psychology.
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    • Profile picture of the author sadecent
      Originally Posted by master reseller View Post

      To find out which color combinations work best, study the emails sent daily by top online retail shopping sites, including Ebay and Amazon. These sites have invested millions of dollars into perfecting their email ad campaigns, for the purpose of getting people back to their sites. Note the placement of graphics within the emails as well as any colors used. In this way, you can learn what really works when it comes to color psychology.
      that's exactly what i thought and started to implement. guys it works really , try to find the sweet spot with your graphics , it converts v well.
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      • Profile picture of the author Javisito
        Originally Posted by sadecent View Post

        that's exactly what i thought and started to implement. guys it works really , try to find the sweet spot with your graphics , it converts v well.
        Nice to hear and congrats!

        How much did this changes have for you?
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        • Profile picture of the author Syssolution
          I know that red is color which creates urgency, so i use it often in my newsletters. Apart from this there are different effects of various colors but haven't used much colors as of now in my newsletters!
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          • Profile picture of the author discrat
            I know color schemes in Promo Links in your emails can be noticeable.

            I started off thinking that Red Links were most effective.

            But it seems like a darker blue has been most advantageous for Click Rates,( for me anyway.)

            I also have yellow highlighted Promo paragraphs within emails. I did not find any noticeable difference in Click Open Rates

            In all honestly, I think it screams to my Subscribers "over promotion, over promotion " !!


            - Robert Andrew
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  • Profile picture of the author trendier
    I think blue for links would work the best because people are so accustomed to seeing blue links. If you're doing a lot of sending though, you may want to change it up so the html code doesn't become overused in a single style. One too many complaints and your html code can get blocked at isps.
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