How to build a buyers list that will make you money for years to come (small case study)

8 replies
Just wanted to show you a quick case study plus a couple of tips to make a Lot of money from your buyers list...

On September 13th and 14th, I decided to make a small test. On my hard drive, I have a list of 5000 people. From these 5k, I have something like 400-500 buyers. Now here's the thing: they are from one of my previous lists with Aweber, and I never sent an email to this list since...2011 (the list was just waiting on my hard drive)!

I didn't import the "freebie" list for obvious reasons, but only a small sample of the buyers. Please note that those buyers bought a high quality affiliate marketing training from me in 2011 for $10, and were super happy with their membership.

Here are the results...

1) September 13th 2014: Broadcast #1 to fifty buyers.

- Emails Sent: 50
- CTR:7 clicks (14%)
- Sales: $36.95
- EPC: $5.20
- Unsubscribe:0
- Bounced:8

2) September 14th 2014: Broadcast #1 to 94 buyers (50 news, plus no open from the previous day).

- Emails Sent: 94 -
CTR: 8 clicks (10%)
- Sales: $29.90
- EPC: $3.73
- Unsubscribe: 0
- Bounced: 14
- Complaint: 3

Note: one of the buyers from this broadcast sent me en email asking about my coaching program (in the four figures mark).

I let you imagine what happens when I import the other 300.

Now, if you don't have are or not currently building your buyers list, I don't really know what to say...

How to build a profitable buyers list?

Simple, here are the steps:

1 - Create your own product (or buy a HIGH QUALITY plr - hard to find, but not impossible)

2 - Price it under $20 (Although it's so good that you could sell it $67 and it would still be a steal)

3 - Offer email coaching for the first 2-3 weeks (it's just a matter of writing a few step-by-step stuff in your autoresponder).

4 - Only promote USEFUL offers to your buyers (don't jump on every single launch to make a quick buck. If you do that, they'll buy from you for years.)

5 - Tell your story, be yourself

6 - Sell, sell & sell (I never emailed my buyers for two years, but they first email I sent was selling something).

7 - Sell your high item ticket (coaching program).

That's pretty much to it.

Franck
#build #buyers #case #list #make #money #small #study #years
  • Profile picture of the author Ben Holmes
    Originally Posted by Franck Silvestre View Post

    Simple, here are the steps:

    1 - Create your own product (or buy a HIGH QUALITY plr - hard to find, but not impossible)

    2 - Price it under $20 (Although it's so good that you could sell it $67 and it would still be a steal)

    3 - Offer email coaching for the first 2-3 weeks (it's just a matter of writing a few step-by-step stuff in your autoresponder).

    4 - Only promote USEFUL offers to your buyers (don't jump on every single launch to make a quick buck. If you do that, they'll buy from you for years.)

    5 - Tell your story, be yourself

    6 - Sell, sell & sell (I never emailed my buyers for two years, but they first email I sent was selling something).

    7 - Sell your high item ticket (coaching program).

    That's pretty much to it.

    Franck
    Great story, great list. I'm moving over to Getresponse right now, and so I'm pretty busy, but creating a coaching programs has been on my 'to-do' list for some time. It's just one of those things where you have so much to do, and so little time!!

    But I need an OTO for my next WSO, and perhaps this is the perfect time to put together a coaching series. I'm thinking an email series linked to webpages for videos & graphics...
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    • Profile picture of the author Franck Silvestre
      Great Idea Bean. I've sold $497 & $997 email coaching. They sell very well once your list. All you need to do is to give REAL PROOF to your list. Once they see the proof that you are the real deal in your niche (hint: you know what you are talking about PLUS you are genius and really want to help people), they'll enroll in your coaching program.

      I never did that (this is going to change soon) but I believe that when you sell your coaching over the phone or Skype, conversions will skyrocket. It's just a matter of having the right script.

      Franck

      Originally Posted by Ben Holmes View Post

      Great story, great list. I'm moving over to Getresponse right now, and so I'm pretty busy, but creating a coaching programs has been on my 'to-do' list for some time. It's just one of those things where you have so much to do, and so little time!!

      But I need an OTO for my next WSO, and perhaps this is the perfect time to put together a coaching series. I'm thinking an email series linked to webpages for videos & graphics...
      Signature
      Former Body Guard, Now REAL Traffic & List Building Coach
      >> HOT WSO: Six Figure Solo Sellers <<

      Winson Yeung said: "...Definitively A++ recommended WSO"
      Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"
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  • Profile picture of the author iwankurniawan
    wow..thanks for ur sharing Franck Silvestre (Y). hope i can do that too...
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  • Profile picture of the author Steeleton
    Great info Franck.

    Looks like I should send some emails to my old lists.
    Signature
    FREE Report: How to stuff over $10,000 a month directly into your bank account...and discover the HUGE secret the internet "Gurus" don't want you to know. ===>>> FREE Internet Secret Report
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  • Profile picture of the author OnTheGo
    Nice. Could incorporate a simple little up sell/down sell/OTO/cross sell etc as well. Nice read. Thanks for sharing.
    Signature
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    • Profile picture of the author JohnMcCabe
      Originally Posted by OnTheGo View Post

      Nice. Could incorporate a simple little up sell/down sell/OTO/cross sell etc as well. Nice read. Thanks for sharing.
      Just a quick FYI...

      I took your word for it on your sig.
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    • Profile picture of the author Franck Silvestre
      Yes, I do have upsell and downsells (I can't promote anything without those!)

      Thank you for your kind words everyone. A buyers list is one of the most important things you can do or your business, even if you only break even to get a new customer on that list.

      Franck

      Originally Posted by OnTheGo View Post

      Nice. Could incorporate a simple little up sell/down sell/OTO/cross sell etc as well. Nice read. Thanks for sharing.
      Signature
      Former Body Guard, Now REAL Traffic & List Building Coach
      >> HOT WSO: Six Figure Solo Sellers <<

      Winson Yeung said: "...Definitively A++ recommended WSO"
      Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"
      {{ DiscussionBoard.errors[9528347].message }}
  • Great post frank,
    This will help me to know more,
    Thank you very much
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