I was reading that 85% of people who use the Internet will engage with Email. And around 63% will do the same with Social Media.
The thing is Social media started out as a premise for having Fun and logging into your FB page and seeing pictures and videos and who is dating who and who is talking about who......of course there are other things going on now (business communities, Sites, commerce, fan pages etc...).
From my experience, when you get down to it Email Marketing on a large level seems better suited as a Marketing tool than Social Media.. Just a better place to do business. A lot less noise. People , for the most part, hold their Email accounts in high regard. More so than a FB account which many after a certain time just Delete !
I definitely think Social Media and the different outlets have their place in business and building relationships with people and achieving great profitability, but the bottom line is I do not think it somehow lessens the value of Email Marketing. (Of course, synergistically the two can be a deadly combo in biz )
And I do not see Email Marketing losing much Value in this aspect in the foreseeable future.
Probably not in our lifetime, imo
- Robert Andrew