Advice needed first time list building

I'm brand new to the IM game, and I am venturing into the health niche, I have an ebook about tips on healthy living as a free giveaway in order to build my list. The squeeze page can be found here. I have a few ads on facebook running but no opt ins as yet.
- Where can I look to increase opt ins please?
- Also, is the squeeze page OK?
Thanks Warriors!
JB
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