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The quick answer is to avoid sending "junky" emails.

Most of the junk/spam filters work on the same premise. They look for certain footprints that spammers leave that legit emailers don't.

For example, most legit emailers send either plain text or both plain text and html. Most spammers skip the plain text. So if you send your emails with just html, you're almost guaranteed to land in the junk folder.

The same goes for certain words. Or certain emailers. Try sending a bizopp ad from a hotmail account. 99% chance it's flagged as spam.

You'll learn more than you want if you start investigating spam filters and email scoring.

Good luck.

well, im using mail-tester.com for checking out the email's spamminess level. It has helped me tweaking my emails to make sure it reaches the inbox

Use a reputable company, such as Aweber or Getresponse, and always try to keep your spam score below five.

Also, using link shorteners in your email will skyrocket your spam score.

Hi,

There are many ways so I'll give you 1 good one here to save confusion:

1. Use your own UNIQUE and personalized "Sent From" email.

Instead of using an email from Gmail and such.

I don't mean your auto-responder service here I mean the "From" email
you use when you set up your emails to go out as broadcasts or as
a follow up sequence.

So instead of from:

yourname@gmail.com

It will be more like:

yourwebsite@yourbusinessname.com

Hope that helps.

Because a lot of spammers use gmail and alike to bombard us with dodgy
emails so a lot of them get marked as spam.

All the best,

Gavin

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As others have mentioned don't send junk spammy e-mails!

Also below I have list a few ways that can help increase your deliverability rate.

1.) Always make sure the subscriber is a opt in subscriber
2.) Send emails from your @domain.com email instead of free email
3.) Don't include lots of images in your email and colored html text.
4.) Always have a back up plain text version of the emails you are sending
5.) Always send emails from a reputable third party company ex: Aweber , GetResponse.

Follow those steps and you will have no problem worrying about deliverability.

You should be thinking of getting people to want to open your emails, so focus on delivering good value!

Here are what I do to avoid emails going to Junk folders:


1. Send to only double opt in lists
2. Good servers configuration with SPF, DKim, rDNS, etc.
3. Always use spam checker to check spammy words in mailers
4. URL masking - this is the key feature not seen at many other email marketing service provider
5. and so on...


Good luck

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One additional way to avoid your emails as junk is to engage your followers. By asking them to reply to some of your mail, by providing free content or software thereby encouraging them to relate with you. Because if your followers don't engage with you for a while your emails will land into junk.

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I would suggest avoid using spammy words first of all..you can get a list of these words by searching for them on google...Next, make sure the email authentication filters like SPF,Dmarc and DKIM are passed and finally,avoid having a lot of images and html text.