How often should you e-mail your subscribers?

52 replies
Hi Warriors!

How often should you e-mail your subscribers?

Is emailing everyday a good thing? What's your opinion on this?

Thank You.
#email #subscribers
  • Profile picture of the author Alexa Smith
    Banned
    Email marketing questions live here (where there's also a large number of other threads - some of them very recent/current - discussing this exact question): Email Marketing

    .
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  • Profile picture of the author CharlesL
    Every few hours is optimal.
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    • Profile picture of the author oWEN tEBB
      Hi,

      Personally I would email my list every other day. Providing them with a mixture of advice and promoting affiliate links. It is vital to remember its equally if not more important to look after your current list than to acquire a new member to your every growing list.

      REMEMBER THIS.....

      Look after your list and your list will look after you....
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    • Profile picture of the author heavysm
      Originally Posted by CharlesL View Post

      Every few hours is optimal.
      Lol...just no.

      I can see once daily as being reasonably the highest frequency acceptable.

      You're talking about email overwhelm which kills your subscriber base and there's no way you're providing value with every email sent "every few hours".

      I'll just pretend you said "every few days" and roughly agree with you
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  • Profile picture of the author limoge
    Email as often as you feel comfortable with or as often as you discover the subscribers are comfortable with. If they don't like your emails they will let you know by opting out.
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    • Profile picture of the author brentb
      There are many ways to send email. It really depends on how they opted in, niche, goal of emailing, etc. In general there is no right number.
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  • Profile picture of the author KMalo
    I personally unsubscribe from any list where I am emailed more than twice a week.

    Quite frankly most IMers only email their list to sell affiliate products, not to provide any real value. That's why they email everyday because they are always promoting some crap.

    And then there's all the emails you get from other IMers to whose lists you NEVER subscribed. Of course the nice IMer you gave email to has sold your details on.
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    • Profile picture of the author hometutor
      Originally Posted by KMalo View Post

      I personally unsubscribe from any list where I am emailed more than twice a week.

      Quite frankly most IMers only email their list to sell affiliate products, not to provide any real value. That's why they email everyday because they are always promoting some crap.

      And then there's all the emails you get from other IMers to whose lists you NEVER subscribed. Of course the nice IMer you gave email to has sold your details on.
      This is why I love posting to my forum. Subscribers can click NOTIFY and be sent anything new sent from that board automatically. With the use of a good signature your efforts are rewarded.

      Rick
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  • Profile picture of the author alvinhy
    I first start of daily then slowly minimize my email frequency.
    I would say around 2 a week or less.
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    • Profile picture of the author JohnMcCabe
      How many times did you tell them you would email them?

      There's your answer, no more, no less.
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      • Profile picture of the author kilgore
        Originally Posted by JohnMcCabe View Post

        How many times did you tell them you would email them?

        There's your answer, no more, no less.
        ^^ This is exactly right.

        There's not a magic number, it all depends on your users' expectations, which you should work to set up front. I suppose I can imagine a situation where mailing your users every day would be appropriate, but it's definitely an edge case and as so many have pointed out here not good general advice.

        I'd also mention that if you've got the bandwidth and a good use case, it's reasonable to have multiple lists that email at different frequencies. We currently operate three different lists, each targeted at different types of users and sent on different schedules. One is the general list, one is for people interested in a certain program of ours and a third is our press list, which consists of people who've either signed up for our press alerts (often small-time bloggers) or reporters with whom we have a good relationship. Needless to say, the last list is used infrequently and only when there's something truly worthy of announcing.
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      • Profile picture of the author Ean Stark
        Originally Posted by JohnMcCabe View Post

        How many times did you tell them you would email them?

        There's your answer, no more, no less.
        There you go, once they subscribe tell them exactly what they should expect.

        Ean
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Ean Stark View Post

          There you go, once they subscribe tell them exactly what they should expect.

          Ean
          Close.

          Tell them what they should expect before they subscribe, and remind them again after they subscribe.
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  • Profile picture of the author Esteban Gomez
    Email them daily.

    If you are providing your list with valuable content they are going to be more than happy to open your emails.

    If you are spamming them daily they won't to receive your emails.

    Email value emails 5 times a week and sell hard 2 times a week.

    When giving value make sure you give massive value and when you sell make sure you sell hard.

    Think it from your point of view: if you like someone's content would you like he sent you emails everyday?

    Cheers
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Esteban Gomez View Post

      Email value emails 5 times a week and sell hard 2 times a week.
      I'm so glad nobody offered me this advice when I started, 6 years ago. I'd almost certainly never have managed to make a living at all.

      .
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  • Profile picture of the author stiger
    Originally Posted by Carlo Martin Yrure View Post

    Hi Warriors!

    How often should you e-mail your subscribers?

    Is emailing everyday a good thing? What's your opinion on this?

    Thank You.
    Well some people mail their subscribers three times a day, but to answer your question it depends on you. You should always keep in contact with your subscribers at least once a day.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by stiger View Post

      You should always keep in contact with your subscribers at least once a day.
      I'm so glad nobody offered me this advice when I started, 6 years ago. I'd almost certainly never have managed to make a living at all.

      .
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    • Profile picture of the author hometutor
      Originally Posted by stiger View Post

      Well some people mail their subscribers three times a day, but to answer your question it depends on you. You should always keep in contact with your subscribers at least once a day.
      And yes, to answer a question in another thread - I just noted the post count.

      Rick
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    • Profile picture of the author Jennifer Hutson
      Originally Posted by stiger View Post

      Well some people mail their subscribers three times a day, but to answer your question it depends on you. You should always keep in contact with your subscribers at least once a day.
      You should absolutely NOT email a list every day.
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      • Profile picture of the author jasondinner
        Originally Posted by Jennifer Hutson View Post

        You should absolutely NOT email a list every day.
        What if someone subscribes for daily updates? lol
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        • Profile picture of the author Jennifer Hutson
          Originally Posted by jasondinner View Post

          What if someone subscribes for daily updates? lol
          If they know ahead of time, that's different. That list expects it.

          But as general advice to a marketer who isn't specifying, every day is too much. There will always be anomalies, I suppose I should have specified
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      • Profile picture of the author agmccall
        Originally Posted by Jennifer Hutson View Post

        You should absolutely NOT email a list every day.
        Why Not???

        al
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  • Profile picture of the author rongindamix
    If you read trust marketing, you understand that you have to treat your subscribers with respect.

    Jay Abraham talks about his strategy of preeminence, when he states that you must be your subscribers "Trusted Advisors".

    So everyday would be optimal, but to be fair at least every 3 days you should send out an email. These emails should be extremely helpful of course. 70% of your emails should be giving value, and 30% should be selling.

    Follow top moguls and get on their lists. It's a good way to study email marketing tactics.
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  • Profile picture of the author Joshnano
    I'm going to say no more than 4 times a week. I'm not talking about blasting your list with affliate products or anything, I'm talking strictly relationship building here.

    Everyday would be too much, like everyone else is suggesting. You would end up getting a lot of low click rates because not everyone would keep up with your daily emails.

    But what do I know, If you had an extremely responsive list, who knows? I'm sure some Marketer is mastering it right now.
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  • Profile picture of the author brentb
    I have some lists I mail once per month while others I mail 3x per day. Depends on the list.
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  • Profile picture of the author Sarevok
    You should email your list as frequently as you have something good to send them.

    Daily, at the least.

    :]
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  • Profile picture of the author Randall Magwood
    There's no right or wrong answer to this question. One guy i know said "email however often you have something *important* to say". I still dont know what that means, but i took matters into my own hands and tested everyday, every 3 days, and every 7 days. When i emailed everyday to my list, i made the most money this way. Do a good test yourself with some targeted traffic, and find what works best for you.
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  • Profile picture of the author Raydal
    One of my copywriting clients said that he started emailing his list
    twice per day instead of once and he literally doubled his
    income from this list.

    Goes to show you ...

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Javisito
    It depends but there is a lot of fuzz going on about only mailing your list a few times a week.

    Personally I email mine a couple of times per day and it works fine actually.

    This needs testing and tweaking imo.
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  • Profile picture of the author bobby_shahzad
    Mailing your subscribers every second day is a good idea. It will help you to get them engage with your promotional offers.

    Try to bring some thing interesting and relevant material in your email campaign. You can do this by offering them some information products, blue prints and eBooks.
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  • Profile picture of the author SDsurfer
    My husband used to work for a software company that managed other company's email marketing and FB campaigns. They would tell their clients that more than 4x a week was overkill, people would simply tune out what they were getting. But you know, they were the ones having to do all the work, so maybe they just wanted to limit their workload. No, but seriously, if I got an email from someone 3x a DAY, I'd press unsubscribe in a heartbeat. So don't overdo it!
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    • Profile picture of the author discrat
      Emailing once a day or twice a day ?? What are you nuts ?? Are you crazy ??

      Nobody should do that because you will burn your List out and make NO money at all !

      How dare you mention such a ludicrous notion !

      LMAO

      Ahh, the "Internet Marketing School of Myth" is alive and well on this Thread .

      Can doing it every day burn out a List ? Yes in some cases.

      Can doing it every day fill your pockets with unfathomable amounts of money ? Yes in some cases.

      There is no right or wrong here.

      Each List is a different Entity.

      What Expectations you set from the git go with your Subscribers will be your answer to this question.

      (Btw, believe it or not there are MANY multi-millionaire Email Marketers who email 3 or more times a day to their List as they told them they were going to do that.)



      -Robert Andrew
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      • Profile picture of the author JohnMcCabe
        Kind of a side track, but still relevant.

        I used to run or moderate several email discussion lists. With these lists came two options - either each message was sent as soon as it was approved, or people could get a daily digest, a single daily email with all of the day's posts.

        Guess which one was most popular?

        Kind of a trick question, as it was pretty much an even split. Some people liked the immediacy of the conversation, others liked to get the flow in one message. We had a bunch of loyal subscribers under each option.

        Different strokes for different folks.

        (Side note to the side track: one of the big rewards for making valuable contributions over time was the chance to have your messages go to the list unmoderated. It actually became a point of pride to have the little "Unmoderated" tag attached.)
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  • Profile picture of the author DougHughes
    There is no hard and fast rule.

    Determining frequency is something that can be tested once you have decided what you are trying to accomplish.

    Start by asking yourself questions about your goals/your product/offers, etc... Create a marketing calendar and use the calendar as your foundation. You can test and tweak from there.

    One of the things I always look at is the engine driving new subscribers. If you are buying a lot of paid media and new subscribers to your list you have more opportunity to segment out a group and try riskier things like increased frequency (because retention may not be that big of an issue).

    If on the other hand your goal is retention you may go a bit less frequent, but this all depends on a number of factors.

    You may mail with higher frequency in the first week or two then scale back and then ramp up again during specific campaigns.

    I can tell you from an in-depth study I conducted in 2013 of several major mailers across a range of verticals many were mailing daily, but most frequently bi-weekly. These companies had expansive product lines and spent considerable money driving new subscriptions.

    In another recent project we had a goal of increasing email channel sales by 66% within three months. The obvious solution to me in that case where they were mailing twice a month was to increase the frequency. After increasing the frequency to two and three times a week with various informational and commercial mailings we easily surpassed the sales goal.

    However, there was a price to be paid. Though the list was increasing in profitability we were losing list subscribers rapidly and the engine driving subscriptions was not keeping up with the unsubs. Additionally, spam complaints were increasing even though we made it very easy for people to unsubscribe (BTW: I have never seen a case where higher frequency did not result in more spam complaints).

    If you are dealing with larger lists spam complaints can seriously affect deliverability. And...if your emails aren't getting delivered, they aren't getting read.

    Again though, I closely monitor the reports and adjust the campaigns based on what I am seeing in the reports.

    If you have the time or resources you should also segment your list. You will find frequent buyers who are your "Whales" who can be segmented out, mailed with greater frequency, and are a great group to build specific campaigns for ie...VIP customers, etc...

    You can also do that with other segments of your list if you can cross reference their purchase history and gain insights about other types of campaigns they might respond to or would be relevant to them.
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  • Profile picture of the author fated82
    I would usually email my list at lest twice a week. If I have very good offer or special promotion that I need to email them immediately, I will slot one email in to make it 3 times a week.

    But on most weeks, just twice a week.

    There is no hard and fast rules to this. That is my preference. You have to set the rules on how often you email them and have your subscribers get use to it.
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  • Profile picture of the author hamza8455
    If you want your site to be ranked good then you should reply to your visitors on daily basis
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  • Profile picture of the author skyro
    I would email them everyday or every other day just to keep your name fresh in their minds. If you wait to long to email your subscribers they forget about you. Just because your emailing them often doesn't mean it has to be a promo all the time though. You can email them anything from tips to something you want to recommend to them ( like a good movie) or just a hey happy friday but you should email often enough as not to let them forget you. You can also place a webpage address or a p.s. at the end your emails with a clickable link to promote without promoting
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  • Profile picture of the author clint2387
    Don't let your subscribers get cold, email them everyday...
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  • Profile picture of the author XenG
    once a client subscribe to us, we usually include the info that we are going to send them emails once in a month. We don't want to spam their emails for them to get rid of us.
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  • Profile picture of the author Zero
    If you're going to email them every day then let them know that from the beginning when they sign up, so they expect daily emails from you.
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  • Profile picture of the author AttilaM
    It depends. In my opinion:

    When you sell something, you shouldn't sent emails more than twice a week.
    When your subcribers really wants get email for you - once for a day is reasonable. No more.

    I found a interesting article about how to reduce the numer of people who sing off your list.

    Thay said that 54% of people resign because brands send their newsletters too often!
    I'm not supriced.
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  • Profile picture of the author cheeta.admin
    I think it all depends on your work, if your running a web site, so when ever you have n update you have to mail to your subscribers, rest if your selling any thing then you have to mail them when ever any new offer comes. So you cant set any time limit.
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  • Profile picture of the author Chris Del
    I would email your list daily. It will help filter out those that are not serious about your niche and that's what you want, you want serious people on your list. As long as you provide value all the time then emailing daily will build trust faster.
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  • Profile picture of the author razorz18
    This is popular question. Its depend. Some people they send daily.. or one email in 2 days, 3 days and one every week. I felt comfortable with 3 days per email. Unless you have many thing to share with your subscribers, you could send it daily. I treat email like a blog post.. try to give a great content each time broadcast. Sending way too much promotions is not my style. You could test which one best for you, because there are no right answer for this question.
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  • Profile picture of the author JulioSalceda
    I email them twice a day..
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  • Profile picture of the author Barry Cross
    Depends on what you are personally comfortable with. I think an important point is to give great value & then use the 70/30 rule for selling.

    Trying to push products onto most people is a turn off & they will just opt out.

    Cheers
    Barry
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  • Profile picture of the author syspolyin
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    [DELETED]
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    • Profile picture of the author discrat
      The other day I was reading an assertion by Matt Bacak and that he sometimes will go ' easy' on his List and have an email where he sends out just quality free content. And the next email is a hard sale.

      The free content email was sent in the morning and the hard sale email later in evening. So much for going 'easy ' on his list

      Disclaimer : Of course when you are spending upward to 150K on solo ad traffic a month , this may not be applicable to many people here.


      - Robert Andrew
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      Nothing to see here including a Sig so just move on :)

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  • you should never forget to get in touch with your subscriber atleast once a day. (if you can't do an email twice or three times daily) but it really depends on you.
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