How often should you e-mail your subscribers?

Email marketing questions live here (where there's also a large number of other threads - some of them very recent/current - discussing this exact question): Email Marketing

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Every few hours is optimal.

Email as often as you feel comfortable with or as often as you discover the subscribers are comfortable with. If they don't like your emails they will let you know by opting out.

Thanks for the awesome tips guys. Love it.

I personally unsubscribe from any list where I am emailed more than twice a week.

Quite frankly most IMers only email their list to sell affiliate products, not to provide any real value. That's why they email everyday because they are always promoting some crap.

And then there's all the emails you get from other IMers to whose lists you NEVER subscribed. Of course the nice IMer you gave email to has sold your details on.

I first start of daily then slowly minimize my email frequency.
I would say around 2 a week or less.

Email them daily.

If you are providing your list with valuable content they are going to be more than happy to open your emails.

If you are spamming them daily they won't to receive your emails.

Email value emails 5 times a week and sell hard 2 times a week.

When giving value make sure you give massive value and when you sell make sure you sell hard.

Think it from your point of view: if you like someone's content would you like he sent you emails everyday?

Cheers

Email your list every 2 days is good.

Well some people mail their subscribers three times a day, but to answer your question it depends on you. You should always keep in contact with your subscribers at least once a day.

If you read trust marketing, you understand that you have to treat your subscribers with respect.

Jay Abraham talks about his strategy of preeminence, when he states that you must be your subscribers "Trusted Advisors".

So everyday would be optimal, but to be fair at least every 3 days you should send out an email. These emails should be extremely helpful of course. 70% of your emails should be giving value, and 30% should be selling.

Follow top moguls and get on their lists. It's a good way to study email marketing tactics.

I'm going to say no more than 4 times a week. I'm not talking about blasting your list with affliate products or anything, I'm talking strictly relationship building here.

Everyday would be too much, like everyone else is suggesting. You would end up getting a lot of low click rates because not everyone would keep up with your daily emails.

But what do I know, If you had an extremely responsive list, who knows? I'm sure some Marketer is mastering it right now.

I have some lists I mail once per month while others I mail 3x per day. Depends on the list.

You should email your list as frequently as you have something good to send them.

Daily, at the least.

:]

There's no right or wrong answer to this question. One guy i know said "email however often you have something *important* to say". I still dont know what that means, but i took matters into my own hands and tested everyday, every 3 days, and every 7 days. When i emailed everyday to my list, i made the most money this way. Do a good test yourself with some targeted traffic, and find what works best for you.

One of my copywriting clients said that he started emailing his list
twice per day instead of once and he literally doubled his
income from this list.

Goes to show you ...

-Ray Edwards

It depends but there is a lot of fuzz going on about only mailing your list a few times a week.

Personally I email mine a couple of times per day and it works fine actually.

This needs testing and tweaking imo.

Mailing your subscribers every second day is a good idea. It will help you to get them engage with your promotional offers.

Try to bring some thing interesting and relevant material in your email campaign. You can do this by offering them some information products, blue prints and eBooks.

My husband used to work for a software company that managed other company's email marketing and FB campaigns. They would tell their clients that more than 4x a week was overkill, people would simply tune out what they were getting. But you know, they were the ones having to do all the work, so maybe they just wanted to limit their workload. No, but seriously, if I got an email from someone 3x a DAY, I'd press unsubscribe in a heartbeat. So don't overdo it!

There is no hard and fast rule.

Determining frequency is something that can be tested once you have decided what you are trying to accomplish.

Start by asking yourself questions about your goals/your product/offers, etc... Create a marketing calendar and use the calendar as your foundation. You can test and tweak from there.

One of the things I always look at is the engine driving new subscribers. If you are buying a lot of paid media and new subscribers to your list you have more opportunity to segment out a group and try riskier things like increased frequency (because retention may not be that big of an issue).

If on the other hand your goal is retention you may go a bit less frequent, but this all depends on a number of factors.

You may mail with higher frequency in the first week or two then scale back and then ramp up again during specific campaigns.

I can tell you from an in-depth study I conducted in 2013 of several major mailers across a range of verticals many were mailing daily, but most frequently bi-weekly. These companies had expansive product lines and spent considerable money driving new subscriptions.

In another recent project we had a goal of increasing email channel sales by 66% within three months. The obvious solution to me in that case where they were mailing twice a month was to increase the frequency. After increasing the frequency to two and three times a week with various informational and commercial mailings we easily surpassed the sales goal.

However, there was a price to be paid. Though the list was increasing in profitability we were losing list subscribers rapidly and the engine driving subscriptions was not keeping up with the unsubs. Additionally, spam complaints were increasing even though we made it very easy for people to unsubscribe (BTW: I have never seen a case where higher frequency did not result in more spam complaints).

If you are dealing with larger lists spam complaints can seriously affect deliverability. And...if your emails aren't getting delivered, they aren't getting read.

Again though, I closely monitor the reports and adjust the campaigns based on what I am seeing in the reports.

If you have the time or resources you should also segment your list. You will find frequent buyers who are your "Whales" who can be segmented out, mailed with greater frequency, and are a great group to build specific campaigns for ie...VIP customers, etc...

You can also do that with other segments of your list if you can cross reference their purchase history and gain insights about other types of campaigns they might respond to or would be relevant to them.

I would usually email my list at lest twice a week. If I have very good offer or special promotion that I need to email them immediately, I will slot one email in to make it 3 times a week.

But on most weeks, just twice a week.

There is no hard and fast rules to this. That is my preference. You have to set the rules on how often you email them and have your subscribers get use to it.

If you want your site to be ranked good then you should reply to your visitors on daily basis

I would email them everyday or every other day just to keep your name fresh in their minds. If you wait to long to email your subscribers they forget about you. Just because your emailing them often doesn't mean it has to be a promo all the time though. You can email them anything from tips to something you want to recommend to them ( like a good movie) or just a hey happy friday but you should email often enough as not to let them forget you. You can also place a webpage address or a p.s. at the end your emails with a clickable link to promote without promoting

Don't let your subscribers get cold, email them everyday...

once a client subscribe to us, we usually include the info that we are going to send them emails once in a month. We don't want to spam their emails for them to get rid of us.

If you're going to email them every day then let them know that from the beginning when they sign up, so they expect daily emails from you.

It depends. In my opinion:

When you sell something, you shouldn't sent emails more than twice a week.
When your subcribers really wants get email for you - once for a day is reasonable. No more.

I found a interesting article about how to reduce the numer of people who sing off your list.

Thay said that 54% of people resign because brands send their newsletters too often!
I'm not supriced.

I think it all depends on your work, if your running a web site, so when ever you have n update you have to mail to your subscribers, rest if your selling any thing then you have to mail them when ever any new offer comes. So you cant set any time limit.

I would email your list daily. It will help filter out those that are not serious about your niche and that's what you want, you want serious people on your list. As long as you provide value all the time then emailing daily will build trust faster.

This is popular question. Its depend. Some people they send daily.. or one email in 2 days, 3 days and one every week. I felt comfortable with 3 days per email. Unless you have many thing to share with your subscribers, you could send it daily. I treat email like a blog post.. try to give a great content each time broadcast. Sending way too much promotions is not my style. You could test which one best for you, because there are no right answer for this question.

I email them twice a day..

Depends on what you are personally comfortable with. I think an important point is to give great value & then use the 70/30 rule for selling.

Trying to push products onto most people is a turn off & they will just opt out.

Cheers
Barry

you should never forget to get in touch with your subscriber atleast once a day. (if you can't do an email twice or three times daily) but it really depends on you.