Awebers spam acceptance rate only 1%... Is that reasonable?

4 replies
i just spoke to someone at aweber and I was just wary about their strictness as others have pointed out. The rep said that their spam tolerance rate is 1% which I think is a bit harsh. Does anyone else think that this is a bit harsh or am i just complaining for no reason. I just think its harsh because some people just hit that spam button if their simply having a bad day or they forgot that they subscribed to your list. Anyway let me know your thoughts.
#acceptance #awebers #rate #reasonable #spam
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by naazim ahmed View Post

    The rep said that their spam tolerance rate is 1% which I think is a bit harsh.
    I think he said it was 0.1%, not 1.0%.

    0.1% is a kind of "industry standard accepted rate".

    (As an Aweber customer, myself, I sincerely hope he didn't say 1%! )

    It isn't harsh.

    Originally Posted by naazim ahmed View Post

    I just think its harsh because some people just hit that spam button if their simply having a bad day
    That isn't really my experience, but the occasional one is allowed, anyway.

    Originally Posted by naazim ahmed View Post

    or they forgot that they subscribed to your list.
    Do you remind them, in every email you send?

    Here's the thing: I wouldn't want to use an autoresponder service that tolerated more than the industry standard complaint-rate from their other users, because it would eventually have a negative impact on my own deliverability-rate to people's in-boxes. It's easy to overlook why autoresponder companies are "strict" about this: it's simply to protect the deliverability for their customers (and ultimately, therefore, their own business).
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  • Profile picture of the author miklanderson2
    I wouldn't worry too much about it unless you're actually planning on spamming and are worried about getting caught. If you're bumping up against the 0.1% complaint rate in place at AWeber, you're going about e-mail marketing all wrong.
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  • Profile picture of the author zimzalabim
    People can and do "forget" that they have subscribed legitimately and reach for the spam report button. It doesn't hurt to "remind" them. This is easy to do with Aweber (and others I assume). At the top of every email I send to my lists I start it with a reminder that they are subscribed and the URL of the site they subscribed from.

    I follow that with this as an extra verification:
    Our records indicate that {!name_fix}
    at {!email}
    subscribed on: {!signdate long}
    IP number: {!add_ip}
    If you no longer wish to subscribe, easy
    unsubscription instructions appear below.

    That inserts the subscriber's name, email address, IP number subscribed from the the date they subscribed.

    Gives the subscriber immediate visible verification.
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    • Profile picture of the author Ben Holmes
      Originally Posted by zimzalabim View Post

      At the top of every email I send to my lists I start it with a reminder that they are subscribed and the URL of the site they subscribed from.

      I'd generally consider this to be a big mistake. Since many email clients show in the title area the first sentence or so of the message - you're losing a huge chunk of what makes people OPEN the message in the first place.

      I took a quick look in my Gmail account, as I'm on dozens of lists... and I see only one big name (one that most of you would recognize) that does this. Interestingly, I'm on several of his lists... and he only makes this mistake on one of his lists.

      Just my opinion...
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