List building: quantity vs quality?

59 replies
That's the question.

Hello dear warriors.
I'm fine (i'm anticipating) and i hope you are too. I've seen plenty guys here and there who use to claim that List Building is all about quality.

here is an observation: someone ( freebie or bonus seeker...) come to your squeeze and subcribe, so this one is interested; and is finaly a propect...

An other observation: people stay freebie seekers until the day they buy something. And i'm the perfect example, i've been freebie seeker for a while

OKAY.
The first question is: how will you define the quality of a prospect?
Other questions will quickly follow...

P.S I'm translating a whole reasoning from an other language; so plese, if you meet one or two mistakes (or more), don't get frustrated ; just forgive. I'm doing my best .

Many thanks and God bless you.
Peace and Love.
Daniel Yao AKA ZeroLimitBoy.
#building #list #quality #quantity
  • Profile picture of the author artflair
    To me a quality subscriber is a buyer... And you should do everything you can to convert your freebie seekers into buyers!
    The way of achiving it is a different topic - the right sales funnel, follow up and creating relationship.
    The topic is so broad it is enough to create a few full blown courses!
    Anyways - good luck
    Art
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    • Profile picture of the author banwork
      You are right it is all about quality. I try to give a lot of quality for free before asking for the email address so that by the time I have their email address, they are ready to buy!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by theyd View Post

    The first question is: how will you define the quality of a prospect?
    According to what they buy.

    Whenever I've split-tested (and I've done this four times, in four different niches), quality has been much more important than quantity. In round numbers, I earn more by opting in 15% of the visitors to a blog than I do by opting in 45% of the visitors to a squeeze page (from the same traffic sources, I mean). Because squeeze page opt-ins are lower quality (and different people).

    It's like everything else in internet marketing. It's all about quality.

    Quantity in itself leads nowhere.

    Quality leads everywhere (including, sometimes, to quantity).

    Originally Posted by theyd View Post

    Other questions will quickly follow...
    That's what concerns me!

    Originally Posted by theyd View Post

    I'm translating a whole reasoning from an other language
    You mean you're getting these questions from something someone else published elsewhere?

    You may get much better (and more willing) responses from Warriors if you just ask your own questions ...

    .
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    • Profile picture of the author Yao Daniel
      Originally Posted by Alexa Smith View Post


      You mean you're getting these questions from something someone else published elsewhere?

      You may get much better (and more willing) responses from Warriors if you just ask your own questions ...

      .
      No, i mean that english is not my first language (and it's not the second too ), so i can fail sometimes when i try to translate what is in my mind into suitable words, into suitable english...

      Sure, these questions are based on what i've learnt here, there and above all, on my little experience.
      I'm not sure if i understand what you mean by "your own question" since there are really no brand new questions (i think) but just the same questions asked other and other again in different ways; i also think that's the humanity's story. But let pass.

      OKAY,

      We assume that prospect= potential buyer.

      Now, let stay focused; let's come back to our question.
      How will you define the quality of a prospect?
      What make a prospect valuable and an other not?
      How can you know that a prospect will buy your product or not?

      It's the same question.

      Unfortunately (for me) you've showed that List Building is about quality. The goal here is to show how to measure that quality.
      You earn more with 15% than 45% with the same traffic. What exactly make that your squeeze page opt-ins are bad quality?

      P.S Sorry if i'm missing something again.

      Now, Have a good night/day according to your location. It's time for me to... Sleep.

      Many thanks and stay blessed again.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by theyd View Post

        No, i mean that english is not my first language (and it's not the second too )
        In that case, you're doing very well here!

        Originally Posted by theyd View Post

        there are really no brand new questions (i think) but just the same questions asked other and other again in different ways; i also think that's the humanity's story.
        Good point.

        Originally Posted by theyd View Post

        How will you define the quality of a prospect?
        What make a prospect valuable and an other not?
        How can you know that a prospect will buy your product or not?
        Well, you can't know; you can "assess probabilities" according to demogrpahic types/traffic sources/behavior, though? I can't really add anything helpful to what John McCabe said, above. (I usually can't, of course, once John has posted. )

        I'll give you an example (not that it's necessarily a very helpful one): if a visitor has come to my site from a search engine, then I have little real expectation of them ever buying anything; if they've come to my site and opted in from having read an article of mine on someone else's site where they were already looking, I have nearly a 50% chance of selling them something, eventually. So I design my site and marketing process around the person who's read the article, because long experience across a wide range of niches has taught me not to expect to make a living from search engine visitors and not to be interested in them.

        Originally Posted by theyd View Post

        You earn more with 15% than 45% with the same traffic. What exactly make that your squeeze page opt-ins are bad quality?
        Sorry - I didn't explain it clearly. My squeeze pages weren't bad quality: they were very good quality. Different people opt in with different opting-in methods. This is primarily about the people, much more than it's about the pages. http://www.warriorforum.com/main-int...ml#post7939758

        .
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    • Profile picture of the author JohnnyPlan
      Originally Posted by Alexa Smith View Post

      According to what they buy.

      Whenever I've split-tested (and I've done this four times, in four different niches), quality has been much more important than quantity. In round numbers, I earn more by opting in 15% of the visitors to a blog than I do by opting in 45% of the visitors to a squeeze page (from the same traffic sources, I mean). Because squeeze page opt-ins are lower quality (and different people).


      .
      That seems reasonable as the people who are opting in via your blog, already know what kind of information they are going to be receiving via email as they can see samples directly on your blog, where as the person on a squeeze page is opting in based on a promise of good info.
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    • Profile picture of the author Samuel Adams
      Originally Posted by Alexa Smith View Post

      According to what they buy.

      Whenever I've split-tested (and I've done this four times, in four different niches), quality has been much more important than quantity. In round numbers, I earn more by opting in 15% of the visitors to a blog than I do by opting in 45% of the visitors to a squeeze page (from the same traffic sources, I mean). Because squeeze page opt-ins are lower quality (and different people).

      It's like everything else in internet marketing. It's all about quality.
      I'd rather have a reader as a subscriber than a freebie seeker (coming in from a squeeze page) any day as that person is already convinced that what I have to say is of value. But, as you said you can't really tell if that person opting in is a freebie seeker or potential customer.
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  • Profile picture of the author Yao Daniel
    Thanks for your usefull answers...
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  • Profile picture of the author OnTheGo
    Quality for sure! Pretty much what Alexa said.

    Good luck man!
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  • Profile picture of the author npoint
    I can only confirm that blog gives better quality prospects than squeeze pages, I could not belive that for a long time in the past but once I`ve tried to switch my way of thinking BINGO - it was that, the list gathered from blog is much more valuable people are much more willing to interact with you cos by bloggin you build the credibility , credibility is everything if you think about good money in email marketing, that are as Alexa said different kind people, they expect quality but give in return quality (conversion) too.
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  • Profile picture of the author joshsiaw
    For me one key measure of the quality of my subscribers is whether or now they are opening my emails. As long as they are opening my emails, I consider them a worth while prospect. If for example, someone hasn't opened my emails for 6 months then I'm better off deleting that email because it will affect my email deliverability.
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    • Profile picture of the author JohnMcCabe
      I define the quality of a prospect by their behavior.

      Are they engaged?

      Do they open my emails, and more important to me, do they interact with them (and me)?

      Do they click links, take surveys, leave comments on a blog or social media page?

      Ultimately, do they buy stuff, at which point they become buyers?
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      • Profile picture of the author grafx77
        Originally Posted by JohnMcCabe View Post

        I define the quality of a prospect by their behavior.

        Are they engaged?

        Do they open my emails, and more important to me, do they interact with them (and me)?

        Do they click links, take surveys, leave comments on a blog or social media page?

        Ultimately, do they buy stuff, at which point they become buyers?
        I'm going to back this point up cause it offers more than just a simple optin solution. You never look for high optin rates, but look more deeply at who is subscribing and what they are doing after the sale. Most people do not! They look at the optin rates and say "Wow, this <source> is amazing!!> when only 2-3 people actually open their emails and click on links.

        This happens A LOT with solo ad providers. Did I say A LOT?.....I meant A LOT.

        Quick Tip: if you ever deal with solo ad providers, request a 20-25 click test (no payment). The honest ones will be more than happy to provide this. This will give you insight as to how responsive their list is by being able to check on your open and click rates. This is crucial.
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        • Profile picture of the author Enfusia
          My 2 cents says quality.

          I've tested redirecting people from the free offer after they opt in directly to the sales page. Verses giving them useful information in 3, 5 or 7 days worth of email follow ups.

          I've had great results and 3 days and 5 days with 5 edging out 3 just by a small margin and 7 giving no real higher return than 5.

          The clear winner was giving people quality, usable information over redirecting them.

          The reason I say this is, I developed more of my opt ins into quality subscribers in a very short period of time than if I had just redirected them.

          So, in a way, I proved that quality wins.

          Patrick
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    • Profile picture of the author Life Naturally
      Originally Posted by joshsiaw View Post

      For me one key measure of the quality of my subscribers is whether or now they are opening my emails. As long as they are opening my emails, I consider them a worth while prospect. If for example, someone hasn't opened my emails for 6 months then I'm better off deleting that email because it will affect my email deliverability.
      Is this because the email providers will think your sending spam?
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  • Profile picture of the author Yao Daniel
    Hello dear warriors
    First of all, thank you very much for all your answers.

    Well, when we have a list, it's not too difficult to measure the "quality"(according to everyone criteria). So in short, we can say that the quality is defined "According to what they buy" or "by their behavior"...

    OKAY.
    I've understood how you define a list quality. So you are all unanimous to say that a List builder must focus on quality and stay away from quantity.

    The goal is clearly to build buyers list. When we're just starting a list we can't know the behavior of a prospect or know what he will buy since we just have no list.
    So, here is an other question: how to build a buyer list?

    Let me remind you that we're just starting the list and this equation also prospect=potential buyer.

    P.S Please, don't get frustrated if you find something indelicate, just forgive again...

    Many thanks and God bless you again (one more bless).
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    • Profile picture of the author JohnMcCabe
      Originally Posted by theyd View Post

      OKAY.
      I've understood how you define a list quality. So you are all unanimous to say that a List builder must focus on quality and stay away from quantity.
      Almost right. Focus on quality first. Once you have a source that shows it provides quality prospects, then look for ways to find more subscribers like them.

      Originally Posted by theyd View Post

      The goal is clearly to build buyers list. When we're just starting a list we can't know the behavior of a prospect or know what he will buy since we just have no list.
      So, here is an other question: how to build a buyer list?

      Let me remind you that we're just starting the list and this equation also prospect=potential buyer.
      The obvious answer to building a buyer list is to sell them something. Once someone buys from you, use your autoresponder's automation rules to remove them from the prospect list and move them to the buyer list.

      You should also be coding your subscribers with where they came from, so you can tell which sources are providing the best prospects.

      As time goes on, you'll notice patterns that you can take advantage of.

      Originally Posted by theyd View Post

      P.S Please, don't get frustrated if you find something indelicate, just forgive again...

      Many thanks and God bless you again (one more bless).
      Don't worry. You're doing better than some of the native English speakers on this forum...
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      • Profile picture of the author Yao Daniel
        Originally Posted by JohnMcCabe View Post

        Almost right. Focus on quality first. Once you have a source that shows it provides quality prospects, then look for ways to find more subscribers like them.

        The obvious answer to building a buyer list is to sell them something. Once someone buys from you, use your autoresponder's automation rules to remove them from the prospect list and move them to the buyer list.

        ... You're doing better than some of the native English speakers on this forum...
        Thanks JohnMcCabe.
        I was fearing that Alexa get no inspiration after you've posted. But Alleluia; that's not the case.
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  • Profile picture of the author Alex Russell
    Is better a list of 1000 quality buyers than 10.000 freebie seekers.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Alex Russell View Post

      Is better a list of 1000 quality buyers than 10.000 freebie seekers.
      That's probably true, Alex, but it's also slightly misleading, in one sense, because at the point at which people opt in for a freebie, you don't actually know whether or not they're "just freebie-seekers". Some people who opt in for a freebie are also ready and willing quality buyers with their credit-cards ready, but there isn't a way (at that moment) to tell them apart - and there doesn't need to be, at that point. Giving a good, potentially buying customer a freebie doesn't turn him into a freebie-seeker.

      The reality is that the "10,000 freebie-seekers" to whom you refer in your statement above are actually a mixture of freebie-seekers and "better customers", with no way to distinguish between the two groups. That isn't necessarily, at that stage, a bad thing; and you may therefore make more money from the 10,000 "freebie-seekers" than from a much smaller number of "buyers".

      The theory of what you say is impeccable, and its superficial logic very appealing, but the results can still sometimes be rather different from that expectation.

      .
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      • Profile picture of the author Yao Daniel
        Originally Posted by Alexa Smith View Post

        That's probably true, Alex, but it's also slightly misleading, in one sense, because at the point at which people opt in for a freebie, you don't actually know whether or not they're "just freebie-seekers". Some people who opt in for a freebie are also ready and willing quality buyers with their credit-cards ready, but there isn't a way (at that moment) to tell them apart - and there doesn't need to be, at that point. Giving a good, potentially buying customer a freebie doesn't turn him into a freebie-seeker.

        ...The theory of what you say is impeccable, and its superficial logic very appealing, but the results can still sometimes be rather different from that expectation.

        .
        Thanks Alexa.
        I agree with you; this question need more attention. So let's move to the next step.
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    • Profile picture of the author mrmaquilan
      Originally Posted by Alex Russell View Post

      Is better a list of 1000 quality buyers than 10.000 freebie seekers.
      I agree with your point. Quality is better than quantity no doubt. A quality list of 'buyers' is more superior than massive list of 'freebie seekers'. It will convert much higher of course compared to your freebie list.

      That's why every internet marketer should what they call a buyer's list or a 'Super List' as other marketers call it. These are people you know have purchased a product. Because a buyer is a buyer, and will always be a buyer. These are the people you will want to have in your list.
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  • Profile picture of the author Yao Daniel
    Hello folks.
    I hope you're fine. I wish you all the best for this day (and for ever)

    OKAY.
    Let's take this observation: "Maybe, we're calling a list "freebie seeker list" when were're just unable to turn these "freebie seekers" into buyers". A zest or full failure...
    Haa!
    What do you say about this?
    Thanks again and take care.
    Peace and Love!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by theyd View Post

      I was fearing that Alexa get no inspiration after you've posted.
      A very realistic and reasonable thought: it's never too easy to add much that's helpful, once John has posted.

      Originally Posted by theyd View Post

      Let's take this observation: "Maybe, we're calling a list "freebie seeker list" when were're just unable to turn these "freebie seekers" into buyers". A zest or full failure...
      Haa!
      What do you say about this?
      Yes, some (many?) people do exactly this, I think. They're actually a mixture, almost always (as mentioned in my post just above), but it's very easy to say to yourself "The reason I'm not successfully monetizing is that they're nearly all freebie-seekers". It may or may not be the case, in reality. But if you don't monetize them, you won't really find out.

      It's clearly true that a list of 1,000 buyers is worth more than a list of 1,000 people who have opted in for a freebie. Whether it's better than a list of 10,000 people who have opted in for a freebie is a different proposition altogether (and in reality, not one that's easily provable, either way ).

      .
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      • Profile picture of the author Yao Daniel
        Originally Posted by Alexa Smith View Post

        A very realistic and reasonable thought: it's never too easy to add much that's helpful, once John has posted.

        Yes, some (many?) people do exactly this, I think. They're actually a mixture, almost always (as mentioned in my post just above), but it's very easy to say to yourself "The reason I'm not successfully monetizing is that they're nearly all freebie-seekers". It may or may not be the case, in reality. But if you don't monetize them, you won't really find out.

        It's clearly true that a list of 1,000 buyers is worth more than a list of 1,000 people who have opted in for a freebie. Whether it's better than a list of 10,000 people who have opted in for a freebie is a different proposition altogether (and in reality, not one that's easily provable, either way ).

        .
        I think the expression "freebie seeker" can be a source (or the source) of the confusion.

        OKAY.
        You said that a list of 1,000 buyers is worth more than a list of 1,000 people who have opted in for a freebie; i assume with the same management of course.
        A "list of "1000 freebies seekers" well managed can be more worth than a the same size "buyer list" with a bad management.

        Maybe the quality is all about the management, we shall never forget that a freebie seeker or a buyer are all prospects, they all need information. So they are interested to the product. But they won't spend any buck if you don't show that they better trust on you and your product...

        Again, "a propect remains a freebie seeker untill the day he buys something..."
        Thanks and stay bessed again.
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  • Profile picture of the author Kevin Walker
    ''How will you define the quality of a prospect?''

    Excellent question and the answer is one who is highly targeted to your product/niche, is a buyer and is about to buy and is from a T1 country (US, UK, Canada, Australia, New Zealand), they know, like and trust you and want to buy from you.

    Also, quality, quality, quality every time wins over quantity. To illustrate here's a very simple example in order to make the point clearly: ask yourself which list would you want:

    List A: 10,000 freebies seekers from India (no disrespect to Indians, I really like those guys!!).

    List B: 100 buyers from T1 countries.

    I'll let you decide! ;-)
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    • Profile picture of the author Yao Daniel
      Hello folks.

      Originally Posted by Kevin Walker View Post

      ''How will you define the quality of a prospect?''

      Excellent question and the answer is one who is highly targeted to your product/niche, is a buyer and is about to buy and is from a T1 country (US, UK, Canada, Australia, New Zealand), they know, like and trust you and want to buy from you.

      ...List B: 100 buyers from T1 countries.

      I'll let you decide! ;-)
      Thanks for your example. I also appreciate that you let me choose which list i would want but i can't. I can't choose.
      So, please, choose and justify your choice.
      I don't really know what you mean by "freebie seekers" and "buyers"...so please again, make it clear for me.
      Thanks again.
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      • Profile picture of the author Kevin Walker
        Originally Posted by theyd View Post

        Hello folks.



        Thanks for your example. I also appreciate that you let me choose which list i would want but i can't. I can't choose.
        So, please, choose and justify your choice.
        I don't really know what you mean by "freebie seekers" and "buyers"...so please again, make it clear for me.
        Thanks again.
        I'd go for the buyer list 'cause they are out to buy from you and have the means to do so - cash in the bank, credit/debit cards, etc. Also, they are easier to convert into a sale especially if you target those buyers who have done all their research on a product and are ready to buy.

        A freebie seeker is someone who just want things (mainly info) for free and they trawl the web looking for it without having any intention of buying a product from you!

        A buyer is someone who buys something from you, it's just another way of saying a customer.
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        • Profile picture of the author Yao Daniel
          Hi folks, i hope you're fine again.

          Let me thank you for replies again (and i can't do it enough); you're really great.

          Originally Posted by Kevin Walker View Post


          A freebie seeker is someone who just want things (mainly info) for free and they trawl the web looking for it without having any intention of buying a product from you!

          A buyer is someone who buys something from you, it's just another way of saying a customer.
          Well, great definition.
          Now, this question is adressed to every list builder.

          OK.
          After all, the goal of every serious List Builder is clearly to build strong relationship with his list...
          So, don't you think that you should give them (these freebie seekers) this intention with a great relationship strategy?

          Many thanks again.

          Have a great Sunday and God bless you again.
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  • Profile picture of the author Newd
    Every single person on the planet is a buyer. I don't care if they are a "freebie-seeker" or not, you best believe we all spend money on something like every single day. People buy what they want or need...even a bum on the street will cough up cash for what they need. I've seen it many times before.

    Question is: Do you have something your target market is willing to trade their money for. They got it...up just need to find out how to convince them that what you have to offer them in exchange for their money is more valuable.

    Yes, doing this at the beginning of list building is easier by just targeting known and proven buyers - but don't think for a moment that those sneaky savvy devils we all call "freebie-seekers" can't cough money too. They got it...there's just not showing you their hand...yet.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by theyd View Post

      You said that a list of 1,000 buyers is worth more than a list of 1,000 people who have opted in for a freebie; i assume with the same management of course.
      A "list of "1000 freebies seekers" well managed can be more worth than a the same size "buyer list" with a bad management.
      Allow me to clarify. A list of 1,000 people who have bought something from you is more valuable than a list of 1,000 people who may someday buy something from you.


      Originally Posted by Newd View Post

      Question is: Do you have something your target market is willing to trade their money for. They got it...up just need to find out how to convince them that what you have to offer them in exchange for their money is more valuable.
      Yes. This.

      Originally Posted by Newd View Post

      Yes, doing this at the beginning of list building is easier by just targeting known and proven buyers - but don't think for a moment that those sneaky savvy devils we all call "freebie-seekers" can't cough money too. They got it...there's just not showing you their hand...yet.
      Unless you're actually renting a list from a company of their proven buyers, there's no way to know which members of your list will be buyers until they buy something from you. At which point, you now know one thing they will give you their money for, so you segment them off and explore how you can offer them more value in exchange for more money.

      True "freebie seekers", and they are out there, never take that next step.
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    • Profile picture of the author Yao Daniel
      Originally Posted by Newd View Post

      Every single person on the planet is a buyer. I don't care if they are a "freebie-seeker" or not, you best believe we all spend money on something like every single day. People buy what they want or need...even a bum on the street will cough up cash for what they need. I've seen it many times before.

      Question is: Do you have something your target market is willing to trade their money for. They got it...up just need to find out how to convince them that what you have to offer them in exchange for their money is more valuable.

      Yes, doing this at the beginning of list building is easier by just targeting known and proven buyers - but don't think for a moment that those sneaky savvy devils we all call "freebie-seekers" can't cough money too. They got it...there's just not showing you their hand...yet.
      I agree with you; No one should be neglected.

      Thanks.
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  • Profile picture of the author jdudley
    I think the "quality" of you list depends on why this person let you into their life long enough for them to leave you their email address. You can't get away from the fact that there are always gonna be freebie seekers and tire kickers but you can make sure that your stuff is good enough for people to really want it.
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  • Profile picture of the author Member8200
    For me quality leads are the one's who give you something i return.
    Buyers - Great
    Freebie seekers - 50/50, more than half of the freebie seekers are content contributors, Testimonial gives, They post and post if they are really happy with you and that's how they pay you
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  • Brain Millionaire: what about getting that both? build a quantity list while it's quality
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  • Profile picture of the author Javisito
    As Alexa said a list of 1000 buyers is more worth than a list of 10 000 freebie seekers.

    BUT a list with 1000 buyers AND 10 000 Freebie tire kickirs would be even better
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  • Profile picture of the author markwilson4074
    Hey there,

    I strongly support "QUALITY" over Quantity!

    If you have quality laser targeted prospects in your list, they you'll always endup making big bank every time you send a related offer.

    Just focus on quality subscribers to have good results.
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  • Profile picture of the author Brandboyz
    Banned
    [DELETED]
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  • Profile picture of the author WP Nut
    Quality is always better than quantity in general. However, don't discount "Freebie Seekers" as useless. Segment your Buyers to a different list, then use your freebie list for things like clickbanking to get more subscribers to your list. You have to look at these "Freebie Seekers" in a different way, stop trying to sell to them and use them to your advantage. Maybe they just haven't found what they are looking for yet!
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  • Profile picture of the author Jacomara
    Only advertise to very targeted people. You only want people on your list that is interested in your niche. A list of as little as 200 of these prospects can make you a profit.
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  • Profile picture of the author OnTheRun
    Quality is a must! You can have all the quantity in the world, if you're not converting, you're not selling, you're not making money.
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  • Profile picture of the author petermei
    I only use quantity for tier 3 or tier3 websites
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  • Profile picture of the author Dennis Ray
    Quality will always be your best bet hands down. You might not have the more explosive growth associated with a more "quantity" attitude towards things, but your subscribers will be more likely to stay active, read what you send them and click your links if you are selling clicks.

    Plus, if you have a good relationship with them they will buy from you more often, which is always a good thing. Just make sure you put those buyers off to the side in another list. Chances are they will buy from you again in the future if treated right.
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  • Profile picture of the author John Pagulayan
    I hope I don't get any flak from this but I prefer quantity over quality. (assuming that you have a targeted offer. They won't opt in if they are not even slightly interested in your offer).

    My reasoning behind it is that I can always make them quality subscribers once they subscribe especially in my market which is the parenting niche where people only come to realize that they should be doing some good parenting techniques on my sixth or seventh email.

    So at first I aim for the quantity and then convert them into quality subscribers. That's what you're follow up sequence is for - to engange, entertain, inform and later sell.

    You can always skim them off your list if you want.

    Freebie seekers? I don't quite agree with this. I once sold 576 copies of an IM product in a black hat forum. It just depends on the offer. But that's not the point.

    Point is...

    Quantity I can turn into quality but... quality? I can't turn them into quantity can I? I mean sure your avid fans can share through word of mouth but in the end, that's something that's not measurable.

    And in business, depending on something that can't be measured is risky.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by John Pagulayan View Post

      Point is...

      Quantity I can turn into quality but... quality? I can't turn them into quantity can I? I mean sure your avid fans can share through word of mouth but in the end, that's something that's not measurable.

      And in business, depending on something that can't be measured is risky.
      Depends on how you're populating that list.

      Example 1:

      You start buying random co-registration or so-called 'clickbanking' traffic and convert them by offering a chance to win a free iPad or something else generic, but desirable.

      Yes, you can weed them out using your sequence, but you have to do a lot of weeding and it's tough to keep upping the ante to grow your list faster.

      Example 2:

      You use your lead magnet as the filter. In your case, it might be a free report on a parenting issue, say a growing problem.

      You send people to your lead magnet by paying for a mailing to one of the big parenting magazines' subscriber list. Odds are, you'll start with a test mailing to see if the traffic converts.

      Yippee! They convert very well, both as subscribers and later as customers. You ramp up the quality by doing more mailings (or emails) to more of that list. When that's exhausted, you try another mailing to another magazine's subscriber list.

      Rinse and repeat.

      If you're more into so-called "free" traffic, the same approach applies to guest content and /or syndication. If one source works very well, look for ways to increase your exposure to that source and look for more sources just like it.

      Bingo. You've started with quality and ramped up the quantity.
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  • Profile picture of the author 111ideas
    The best way to build quality is:

    Offer them a free ebook (of the same niche) on entering their email id. You will be able to collect lots of quality email ids.
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  • Profile picture of the author usemyteam
    Go for quality. Many subs may not be as good as quality subs. You have to start with quantity to get many subs but in the end you will have to choose those who really check out your emails. Scrub those who dont open your email.
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  • Profile picture of the author Matthew Trujillo
    Freebie seekers are just people who you haven't earned their trust yet. If you continue providing value each and everyday, and providing solutions and fulfilling their needs, you would be surprised at who buys and who doesn't. To me, it's not about freebie seeker, and buyers, to me it's about developing relationships with people and providing solutions to them, in turn if you do that, you will have a list who will buy from you no problem at all.
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  • Profile picture of the author alifumari
    i prefer 1000 quality buyers than 1000000 freebie seekers


    Best regards,


    Alif Umari
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  • Profile picture of the author anasym
    Best list quality=Best buyers
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  • Profile picture of the author smoor2012
    I would have to agree with Alexa....having a smaller list of responsive, quality people is better than a huge list of unresponsive people.

    Provide value to people first.....offer to help with things you know how to do online or otherwise how to find the help and let them contact you to see what you can offer....

    Providing value first instead of a hyped up sales pitch will help you build a responsive list...

    Maybe this helps
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  • Profile picture of the author fulfilledlife
    I will take list of 10,000 freebies (whom I am yet to see buy from me) over proven list of 1000 buyer any time.

    With good sales copy and campaign, it is much easier to sell to 300 people out of 10k, which is just 3%.

    Than to sell to 300 out of 1k, which comes out as 30%.

    One better be damn good copywriter to pull 30% conversion rate.

    But even better reason for me to have 10k over 1k, is because list is not only buyers and freebies, but an audience for my business.

    I would say quality vs quantity is a mute discussion, if I have a small list of course I want to have buyers and high quality list, because I cannot grow my business otherwise. Quality is extremely important with small lists.

    On other hand if I have 300k list, and every time I promote and only 0.001% (basically 1% of 1%; ridiculously low and in reality always will be much higher) of it buys, which is roughly 300 people, and even for product of $50 you will be looking into 15k from each sales round and even with 1 promotion a month it is $180k a year.

    Imho start with the quality and move to quantity (within reasonable bounds of course) once you established profitable business, it will make your business robust and bullet proof.
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  • Profile picture of the author astraler
    I think both.
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  • Profile picture of the author Matthew Trujillo
    A quality prospect is a person that is actually opening your emails and clicking your links in my opinion. Everybody is a freebie seeker, it's how you convert them and gain their trust is what counts. If you have a prospect that isn't opening your emails or clicking your links in a long time, more than likely they are a time waster and you wanna remove them from your list. A quality list is all about offering value to your subscribers and keeping them engaged.
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  • Profile picture of the author iype
    I think whoever optin to a list is a quality buyer. But, quality varies. He may make a purchase based on many factors and this in turn depends on lot other factors. For example, a person in the US who optin to a list is more likely to buy something perhaps earlier than someone from Asia, Africa etc because their purchasing power is more.
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  • Profile picture of the author skyro
    If you are providing quality information with your promotion and a subscriber buys from you (whether the product is just for a buck) that is quality. If the subscriber just continues to look for freebies and never purchases anything that's quantity. I would use the quantity subscribers for ad swaps and click banking and place my quantity subscribers on a new list.
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  • Profile picture of the author alexchen23
    Quality list = Responsive and will take out their credit card to buy from you.
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  • Profile picture of the author markeeter
    My vote goes to quality. If you have a good clean list, then you can easily expand your list by using those very people. if you have a list of 10000 people who constantly spam you email then what's the use?

    If even a 1000 people read your emails, they're engaged in them then they're far more reliable!
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