We've been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we introduced a fully redesigned mobile app for better insights on the go (which has now been downloaded over a million times!). We then introduced automated insights in the mobile app. Most recently, we simplified our web UI.

Today we're introducing additional enhancements designed to help you make better data-driven decisions based on a deeper understanding of your users.