Email marketing is the number one most effective channel for ecommerce businesses.
- It drives direct traffic.
- It speaks to both existing customers and prospects.
- It engages.
- It builds brand loyalty.
- It increases AOV.
- It builds brand assets and, ultimately, grows your bottom line.
The only reason anyone says email marketing is dead is because they aren't very good at it. And when you aren't very good at it, you won't get any of the benefits.
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