Ther's a ton of articles about Facebook ad optimization.

However, most of them are full of basic advice like "Install a Facebook Pixel" or "Create a Facebook audience."

That's not very helpful, is it?

Optimization implies that your campaign outcomes will improve as a result.

It is among the key things that separate the successful unicorn ad campaigns from the rest.

This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level.