New content analytics coming soon to LinkedIn
A new article on Search Engine Land says that if you've been patiently waiting for better content analytics from LinkedIn, soon you'll have more Post insights. Better Post analytics is ... [read more]
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3 {{ upvoteCount | shortNum }} How to be a competitive paid search marketer in 2022
A new article on Search Engine Land reports that the paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead ... [read more]
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6 {{ upvoteCount | shortNum }} How to keep your SEO clients engaged: 3 important communication touchpoints
A new article on Search Engine Land says you should take the time to review your communication plan to keep your projects on track and your clients happy. SEO is ... [read more]
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4 {{ upvoteCount | shortNum }} Microsoft took down 3 billion ads in 2021
A new article on Search Engine Land reports that fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review. Microsoft removed more than 3 billion ... [read more]
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2 {{ upvoteCount | shortNum }} Facebook ads 'Interest Categories' may be up to 33% inaccurate
A new article on Search Engine Land asks, before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data? ... [read more]
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2 {{ upvoteCount | shortNum }} Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends
A new article on Social Media Today reports that with excitement around Prom Week ramping up, Pinterest has announced a new program to help users find prom inspiration, partnering with ... [read more]
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4 {{ upvoteCount | shortNum }} Paid and Organic Social Media Are Better Together--Here Are 5 Reasons Why
A new article on Social Media Today says that if you listed your top goals for 2022, and indicated awareness, acquisition, conversions and retention--you've got a lot on your plate. ... [read more]
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2 {{ upvoteCount | shortNum }} TikTok Adds New 'Background Player' Option for Live-Streams
A new article on Social Media Today asks if you have ever wanted to keep listening to a TikTok Live Stream in a situation where you can't watch the action. ... [read more]
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8 {{ upvoteCount | shortNum }} Why testing is a marketer's most powerful tool
A new article on Martech.org reports that testing is much more complex that it seems, but focus on the insights and not the results. Are you running tests in your ... [read more]
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2 {{ upvoteCount | shortNum }} Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
A new article on Martech.org reports that AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of ... [read more]
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9 {{ upvoteCount | shortNum }} A Complete Guide To On & Off Page Local SEO Content
A new article on Search Engine Journal asks if you have the same content strategies for local SEO and broader organic SEO. When you think about improving your local SEO, ... [read more]
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30 {{ upvoteCount | shortNum }} To All The Poor Copywriters...
So I decided I'll make this whole thing go beyond 3 tips. Are some thinking I'm going too far? Probably yes. Will I continue? Again probably yes. To recap: You're ... [read more]
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16 {{ upvoteCount | shortNum }} Don't miss out on what your customers actually want
A new article on Search Engine Land reports that marketers can use consumer research to get insights. We're told hindsight is 20/20. But hindsight doesn't always tell you where you ... [read more]
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6 {{ upvoteCount | shortNum }} Google Broad Core Algorithm Updates
A new article on Search Engine Land asks what a broad core algorithm update is. Learn the complete history of Google's core updates, what they are, and what's important for ... [read more]
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1 {{ upvoteCount | shortNum }} Infographic: New Report Looks at Representation and Gender Diversity in Social Platform Leadership
A new infographic on Social Media Today shows that representation and equality are important elements in the modern workforce, and that's arguably even more critical within corporate and organizational boards ... [read more]
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1 {{ upvoteCount | shortNum }} Meta Announces New Training and Support Resources for Female-Owned Businesses
A new article on Social Media Today reports that Meta has announced some new support measures for female-led businesses, which have been disproportionately impacted by the pandemic, as well as ... [read more]
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11 {{ upvoteCount | shortNum }} How Social Platforms Are Responding to the Crisis in Ukraine
A new article on Social Media Today reports that Russia's invasion of Ukraine has caused global angst, putting the military superpowers of the world at odds once again, and potentially ... [read more]
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6 {{ upvoteCount | shortNum }} Meta is Testing a New Layout in the Desktop Version of Facebook
A new article on Social Media Today reports that Facebook appears to be testing a new layout in the desktop version of the app, with some users recently having this ... [read more]
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6 {{ upvoteCount | shortNum }} Coors Light opens sustainable Future Mart to promote removal of plastic rings
A new article on Marketing Dive reports that Coors Light will remove plastic rings from packaging in markets where parent Molson Coors operates, according to a news release. The company ... [read more]
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1 {{ upvoteCount | shortNum }} YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
A new article on Marketing Dive reports that YouTube will host its Brandcast presentation during the TV upfronts for the first time, breaking with a tradition of running the annual ... [read more]
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2 {{ upvoteCount | shortNum }} Stensul is the first email creation platform to integrate with Pardot
A new article on Martech.org reports that the move is aimed at making deployment of emails built in Stensul is faster and more efficient. Stensul, the no-code, collaborative email design ... [read more]
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5 {{ upvoteCount | shortNum }} Graphics Bundle?
I am looking for a Photoshop graphics bundle of cartoonish images doing business things so my blog may have similar themed header images. Can anybody tell me where to find ... [read more]
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7 {{ upvoteCount | shortNum }} YouTube reveals 2022 roadmap for shopping features, Shorts and more
A new article on Search Engine Land says you can expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. YouTube has laid out its 2022 roadmap ... [read more]
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3 {{ upvoteCount | shortNum }} The benefits of dynamic rendering for SEO
A new article on Search Engine Land says that Google is getting better at crawling JavaScript, but there are still limitations. JavaScript frameworks have been growing in popularity over the ... [read more]
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1 {{ upvoteCount | shortNum }} Google crawl stats report is missing a chunk of data
A new article on Search Engine Land reports that it seems to be just a reporting issue, as everyone seems to be impacted by this Google Search Console bug. If ... [read more]
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1 {{ upvoteCount | shortNum }} W3C Validator: What It Is & Why It Matters For SEO
A new article on Search Engine Journal reports that the W3C validator ensures cross-platform compatibility and accessibility through correct coding best practices. ou may have run across the W3C in ... [read more]
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2 {{ upvoteCount | shortNum }} Google Cautions Businesses About Anti-Tech Legislation
A new article on Search Engine Journal reports that Google is using emails and websites to oppose anti-tech bills pushed by the U.S. government. Google says bills would hurt businesses. ... [read more]
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2 {{ upvoteCount | shortNum }} Redirect Management: An SEO Beginner's Guide
A new article on Search Engine Journal reports that you can future-proof your redirects with this SEO beginner's guide to keeping your website clean and your users happy. Redirects are ... [read more]
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1 {{ upvoteCount | shortNum }} What is call analytics and how is AI giving marketers more power to measure inbound call data?
A new article on Martech.org reports that the ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) ... [read more]
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2 {{ upvoteCount | shortNum }} Ten top retail sector video ads of 2021
A new article on Martech.org reports that there are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok. It's What We'd Want If We ... [read more]
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9 {{ upvoteCount | shortNum }} Return on investment is missing in action
A new article on Martech.org says forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems. When business spends money on anything, it expects to ... [read more]
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30 {{ upvoteCount | shortNum }} Tell me you're a marketer without telling me you're a marketer
I will, but I first need to know the target audience.
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5 {{ upvoteCount | shortNum }} USA Made White Label & Private Label Companies
So, I'm super small scale and want to expand a bit. I'm looking for white label and private label companies of all sorts (Clothing, mugs, paraphernalia, etc.) I'm in the ... [read more]
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5 {{ upvoteCount | shortNum }} How would you use PLR for research in a new niche?
How would you go about using PLR for research purposes for a new authority site?? I plan to have to repurpose for downsells, upsells, cross-sells. videos, webinars, using clickfunnels. 2. ... [read more]
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3 {{ upvoteCount | shortNum }} Providing internet marketing consulting using calendly
Been working online since 2011. I specialize in online outsourcing, have about 15-20 freelancers in 8 countries that work with me directly. I plan to offer 45mins internet marketing consultations ... [read more]
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21 {{ upvoteCount | shortNum }} How to monetize / what to sell... in the Personal Development Niche?
I've been doing niche research for the past month to start my first blog. The Personal Development Niche is in my top 3 final choices. The focus in the beginning ... [read more]
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7 {{ upvoteCount | shortNum }} How marketers used the Super Bowl to influence fans on social media and search
A new article on Martech.org reports that NFTs and crypto crashed the party on game day and boosted awareness week over week in the lead up. The Super Bowl is ... [read more]
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1 {{ upvoteCount | shortNum }} Qualtrics partners with Wyng to bring zero-party data to customer microexperiences
A new article on Martech.org reports that a connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences. Experience management (XM) ... [read more]
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2 {{ upvoteCount | shortNum }} Optimizely partners with Google Cloud
A new article on Martech.org reports that the multi-year partnership will open up collaboration on improving digital experience. Digital experience platform (DXP) Optimizely announced today that it has entered into ... [read more]
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4 {{ upvoteCount | shortNum }} Reinventing the digital experience platform
A new article on Martech.org says that as the need to create remarkable customer experiences continues to explode, it's time to consider composable solutions. Over the past couple of years, ... [read more]
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5 {{ upvoteCount | shortNum }} Google Ads Makes Changes to Automated Extensions
A new article on Search Engine Journal reports that Google Ads just rolled out three updates to automated ad extensions. Here's what's new. Google announced new improvements on ad extensions ... [read more]
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8 {{ upvoteCount | shortNum }} What's The Best Way For SEO, Topic Experts & Writers To Work Together?
A Search Engine Journal reader asked, "what's the best way for our SEO pro to create briefs for our topic expert to write about, and where does the editor come ... [read more]
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1 {{ upvoteCount | shortNum }} Facebook Ads: When Is Paying For Engagement Worth It?
A new article on Search Engine Journal says if you're struggling to reach a wider audience and considering paying for engagement on Facebook, you'll need these tips to maximize your ... [read more]
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1 {{ upvoteCount | shortNum }} Messenger Adds New Tools for Black History Month, Including Themed Stickers and Creator Showcase
A new article on Social Media Today reports that Messenger has added some new features to help users celebrate Black History Month, including new stickers for both Messenger and Messenger ... [read more]
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12 {{ upvoteCount | shortNum }} Infographic: 2022 Social Media Design Trends
A new infographic on Social Media Today shows that if you're looking for new ways to give your social media presence a boost in 2022, your visual elements can play ... [read more]
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10 {{ upvoteCount | shortNum }} Instagram launches automated captions on feed videos
After initially launching automated captions for IGTV in 2020, and then captions to Stories last year, Instagram's finally adding captions to feed videos as well. As seen on the ... [read more]
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3 {{ upvoteCount | shortNum }} Amazon reveals ad services revenue as segment hits $9.7B
A new article on Marketing Dive says Amazon's advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to an earnings release. This is ... [read more]
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3 {{ upvoteCount | shortNum }} Pringles pops open refresh with new campaign
A new article on Marketing Dive reports that Pringles has launched its first refresh since 2018 with the new "Mind Popping" global campaign. The campaign kicks off with an advertisement ... [read more]
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2 {{ upvoteCount | shortNum }} Weee taps filmmaker to amplify storytelling, social commerce
A new article on Marketing Dive reports that ethnic e-grocer Weee announced on Monday it has brought filmmaker Jon M. Chu on to be chief creative officer. Chu, who has ... [read more]
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1 {{ upvoteCount | shortNum }} WPP gains early access to Instacart ad products in latest retail media bet
A new article on Marketing Dive reports that WPP entered an agreement with Instacart that provides clients early access to the online grocery platform's latest ad formats and other perks. ... [read more]
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2 {{ upvoteCount | shortNum }} Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness
A new article on Marketing Dive reports that PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on the craft story ... [read more]
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11 {{ upvoteCount | shortNum }} Colour trends for the year
If you find it challenging to figure out what colour scheme to use for your visual portfolio, Shutterstock released a report on its annual listing of colour trends. We had ... [read more]
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20 {{ upvoteCount | shortNum }} 10-minute video uploads are coming to TikTok
Short-form video is the trend, and that's how TikTok became so viral in the first place. In general, audience attention spans are also shorter, and content creators have to ... [read more]
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13 {{ upvoteCount | shortNum }} B2B influencer platform
What do you think is the best B2B social media influencer marketing platform right now?
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25 {{ upvoteCount | shortNum }} How can I collect emails and phone numbers for people who love sports betting?
Hello Everyone, I want to market to people who love sports betting, how can I get their emails and phone numbers ? Is there a way program to collect emails ... [read more]
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6 {{ upvoteCount | shortNum }} Here are the top performing Super Bowl YouTube ads
Super Bowl regularly features some of the most expensive advertisements for broadcast and commercial viewership, with a 30-second slot costing $5.6 million. This year's Super Bowl featured the regulars (Budweiser, ... [read more]