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    How People Make Decisions

    DABK in Offline Marketing

    I heard on the radio about a study that looked at how students choose their majors. Turns out they are less likely to choose it if they have a related ... [read more]

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    Marketing Land's Daily Brief: Pinterest creators, involving MOPs in decisions: And More

    Marketing Land's Daily Brief reports on Pinterest creators, involving MOPs in decisions, and more. Jessica Rich is a former director of consumer protection at the Federal Trade Commission. She wrote ... [read more]

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    Facebook Provides New Overview of Oversight Board Decisions and Actions

    A new article on Social Media Today says that the big question around Facebook's independent Oversight Board project has always been how much impact can it actually have, and will ... [read more]

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    Video - the new science of consumer decisions

    WarriorForum.com in Learn

    Watch this video of Dr Terry Wu from New Neuromarketing. In this TED Talk, Dr Wu talks about how and why people buy. It's basically consumer behaviour in a new ... [read more]