TikTok and live-stream shopping
Platforms like Instagram, Facebook, and TikTok gave birth to quite a new way of eCommerce: live stream commerce. That method of "selling" is particularly prominent in the Asian region, where ... [read more]
#livestream
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8 {{ upvoteCount | shortNum }} Twitter partners up with NBC for live Tokyo 2020 Olympics coverage
Twitter partners up with NBC for live Tokyo 2020 Olympics coverage Twitter's live-streaming product hasn't really been seeing the success it was hoping for. Despite that, Social Media Today reports ... [read more]
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3 {{ upvoteCount | shortNum }} Facebook Just Published a New Guide About Running Effective Live-Stream Events
According to Social Media Today, Facebook just published a brand-new guide on how to use live video to run more effective company events, with a specific focus on the live ... [read more]
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1 {{ upvoteCount | shortNum }} TikTok's Testing a New, Shoppable Live-stream Experience, The Next Step in its eCommerce Push
A new article on Social Media Today reports that, as part of an ongoing eCommerce push, TikTok is testing a shoppable live-stream experience. The article says eCommerce represents an essential ... [read more]
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1 {{ upvoteCount | shortNum }} Walmart sends musicians home for back-to-school concerts, shoppable livestream
Marketing Dive says that Walmart is hosting a shoppable livestream concert to build excitement for the back-to-school season. Musician Kane Brown will perform at a free livestreamed and in-person concert ... [read more]