#measurement

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    Media Measurement in an Evolving Advertising Ecosystem

    WarriorForum.com in Ad Networks

    A new article on ADWEEK says that if you're currently concerned about impending browser policies that could limit cookies, you're not alone. As businesses evolve to meet consumer demands for ... [read more]

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    How paid search marketers can address brand measurement challenges and grow in their careers

    WarriorForum.com in PPC/SEM

    A new article on Search Engine Land reports that brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can ... [read more]

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    AppsFlyer vs. Branch.io for mobile measurement partner (SnapChat Ads) - recommendations?

    Hi -- I'm going to be using SnapChat Ads to promote my mobile app to teens. In order to optimize my campaign for app installs and/or in-app purchases, I was ... [read more]