The PLUS principle
I was reading articles about integrated marketing communications, and came across the PLUS principle, or... Persistence Messages that are connected and carry a resolute theme. Linked Information via all related ... [read more]
I was reading articles about integrated marketing communications, and came across the PLUS principle, or... Persistence Messages that are connected and carry a resolute theme. Linked Information via all related ... [read more]
He has six principle, ya know. And for years, I've personally focus on the 4th principle... that "Prospects, Not 'People', But Prospects, Will Read Any Amount of Ad Copy, As ... [read more]
I learnt this many years ago from the old direct response marketers who would measure their promos. Over and over the biggest factor in their success was who got to ... [read more]