#principle

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    The PLUS principle

    WF- Enzo in Internet Marketing

    I was reading articles about integrated marketing communications, and came across the PLUS principle, or... Persistence Messages that are connected and carry a resolute theme. Linked Information via all related ... [read more]

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    Bedell's First Scientific Principle Of Selling

    AdmanMrWoo in Offline Marketing

    He has six principle, ya know. And for years, I've personally focus on the 4th principle... that "Prospects, Not 'People', But Prospects, Will Read Any Amount of Ad Copy, As ... [read more]

  • 13 {{ upvoteCount | shortNum }}

    Old Marketing Principle That Works Today

    ewenmack in Offline Marketing

    I learnt this many years ago from the old direct response marketers who would measure their promos. Over and over the biggest factor in their success was who got to ... [read more]