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    YouTube adds new vertical video conversion elements as it leans into short-form videos

    A new article on Social Media Today reports that YouTube is looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Meta scales back NPE team as it looks to strengthen its short-form video approach

    A new article on Social Media Today reports that Meta has confirmed that it will be scaling back its NPE - or 'New Product Experimentation' team - which had been ... [read more]

  • 16 {{ upvoteCount | shortNum }}

    YouTube reportedly planning to challenge TikTok with new short-form video

    WF- Enzo in Social Networks

    Rumour has it that YouTube will release a short-form video sharing feature called "Shorts", which is slated to compete with TikTok by year-end. Shorts will reportedly be part of YouTube's ... [read more]

  • 8 {{ upvoteCount | shortNum }}

    There's a new short-form video app to compete against TikTok

    WF- Enzo in Social Networks

    It's called Zynn, and just like TikTok, it's also Chinese-owned, and it's even topping the US App Store charts this week. Zynn looks exactly like TikTok, with identical visual styles ... [read more]

  • 3 {{ upvoteCount | shortNum }}

    Coalition for Better Ads announces new short-form video standard

    WF- Enzo in Ad Networks

    You're watching a five-minute video of a corgi running around a garden, when suddenly a warning pops out saying, "Ad playing in 5 seconds." Annoying, right? Now the Coalition for ... [read more]