Any ideas on what this website with 50,000 email addresses would be worth?

5 replies
Hi,
I have a website www.cruisediscountgenie.com that I had built for me back in 2010. My designer used Joomla to build the website. The idea was that a person could enter their email, select a cruise they were interested in or had already booked and the website would then check the price daily. If the price dropped the person would get an email notifiying them of the drop and they could book the cruise or request an onboard credit. I monetized it a little back when I had it built and made moderate ($1000 or so from display ads etc) money but then forgot about the site and worked on other projects.


I came back to the site last month and found that it now has over 55,000 email addresses in the database. Looking at them (I didn't go through all of them) I would estimate 10-20 thousand of the email addresses are good addresses from people that signed up to use the genie. It could be higher but I am not sure. In total there are 55,996 email addresses in the database and it grows each day.


With a database of emails that size what would the website and list be worth? I have not tried to monetize the list and those that are on the list will most likely be interested in travel, travel clothing, etc.
If sold the new owner would have to transfer the emails over to their provider as the email program built into the site is at its max capacity.
Any ideas would be helpful as I am looking to sell the site as im working on other projects.


Thanks Everyone
Scott
#addresses #email #ideas #website #worth
  • Profile picture of the author ronrule
    Dude, don't sell it now - you're already past the hard part. Find a CPA or affiliate offer and mail it to the list. You'd be crazy not to.

    It doesn't have to be travel related, if you can PRESENT IT as being travel related.

    Heck, you could send out an Amazon affiliate link to a freaking light timer and call it travel related. If you're going to be away from home for a while, wouldn't you want to see the best light timer money can buy?

    It doesn't even matter if they buy it or not, as long as the click it. Once the Amazon affiliate cookie is set you earn a commission on anything they buy in the next 24 hours.
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    • Profile picture of the author scott48467
      Hi Ron,
      I have considered that but will need someone to come in and update the email program in it or migrate the list to my aweber account. Just kind of checking interest or prices it may be worth with the list that comes with it. I have other projects I'm working on and its just kind of sitting there.


      Thanks for the reply.
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    • Profile picture of the author Thomas Smale
      Originally Posted by ronrule View Post

      Dude, don't sell it now - you're already past the hard part. Find a CPA or affiliate offer and mail it to the list. You'd be crazy not to.

      It doesn't have to be travel related, if you can PRESENT IT as being travel related.

      Heck, you could send out an Amazon affiliate link to a freaking light timer and call it travel related. If you're going to be away from home for a while, wouldn't you want to see the best light timer money can buy?

      It doesn't even matter if they buy it or not, as long as the click it. Once the Amazon affiliate cookie is set you earn a commission on anything they buy in the next 24 hours.
      I have to agree. This opportunity is ripe for monetization. Website valuation is based on historic annual net profit and not speculative revenue.

      This short read will give you the basics of what you need to know whether you decide to sell with a broker or not. How to Sell My Niche Website or Blog With a Website Broker

      Let me know if you have any questions.
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      I specialize in selling websites over $10,000 in value. No obligation, confidential valuation here.
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      • Profile picture of the author scott48467
        Thanks For the Replies. I'm in the process of importing the email list to my aweber account and am going to build my relationship and start monetizing it.
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  • Profile picture of the author charto911
    Send out a travel deal with a CPA offer and report back on the conversions and $ made.
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