What is growth hacking and where it is used?

14 replies
Hello all,

Can you simple explain what is growth hacking and which field we use this growth hacking.

Tell me friends.
#growth #hacking
  • Profile picture of the author egyptik
    It's the idea that an entrepreneur can take a clever or non-traditional approach to increasing the growth rate/adoption of his or her product by "hacking" something together specifically for growth purposes. What people call "hacking" today will become common sense to most in the tech world in the future because people are waking up to the fact that growth doesn't simply come from having a good product. Increasing growth rates is a very active process, not a passive one.

    Very few growth optimizations are actually "hacks" though. For example, AirB&B figured out a programmatic approach to posting their listings to Craigslist to drive more bookings. It was definitely a hack because it wasn't done via an official API.

    If you want to learn more about Growth hacking you can take a look here. Or, you can take a look at a growth hacking tool for twitter as an example.
    {{ DiscussionBoard.errors[9652795].message }}
  • Profile picture of the author amcg
    Ryan Holiday's growth hacker marketinggrowth hacker marketing is a good starting point. You can use the resources in this book to further your knowledge.
    {{ DiscussionBoard.errors[9654202].message }}
  • Profile picture of the author RachelTravels
    Gahhhh! So glad someone asked this!
    I am new to ALL of this and totally wanted to know! lol
    Signature
    Journey On,

    ~ Rach
    {{ DiscussionBoard.errors[9706464].message }}
  • Profile picture of the author allseowork
    Growth hacking when done actively and smartely, can help your sales increase faster than any other conventional methods. you just need to be creative and think smart!
    {{ DiscussionBoard.errors[9708363].message }}
    • Profile picture of the author ninamarie
      In a sense, growth hacking is just marketing, but growth hackers work with different challenges using different tools.
      {{ DiscussionBoard.errors[9711582].message }}
    • Profile picture of the author herbie9
      Originally Posted by allseowork View Post

      Growth hacking when done actively and smartely, can help your sales increase faster than any other conventional methods. you just need to be creative and think smart!
      And you have to be crazy sometimes! Try new methods no one ever did before because it is too stupid
      {{ DiscussionBoard.errors[9765156].message }}
      • Profile picture of the author doubletriple
        Originally Posted by herbie9 View Post

        And you have to be crazy sometimes! Try new methods no one ever did before because it is too stupid
        Stupid is who stopid does, hehe
        {{ DiscussionBoard.errors[9765437].message }}
  • Profile picture of the author WPServant
    Anyone know any farmers?
    {{ DiscussionBoard.errors[9761112].message }}
  • Profile picture of the author edlavalette
    Check out my partner's post on the subject -> Growthority » What is Growth Hacking?
    {{ DiscussionBoard.errors[9878711].message }}
  • Profile picture of the author adityaoza
    Thanks for sharing the resources! I am looking at it as we speak. Have you guys done any work specifically in the realm of mobile app games?
    {{ DiscussionBoard.errors[9879265].message }}
    • Profile picture of the author edlavalette
      Originally Posted by adityaoza View Post

      Thanks for sharing the resources! I am looking at it as we speak. Have you guys done any work specifically in the realm of mobile app games?
      We've worked with mobile apps, but no games as of yet. The growth principles are quite similar from typical community apps as you would find in the gaming space. If you nee some help, drop me a PM with your needs and we'll take it from there.

      Ed
      {{ DiscussionBoard.errors[9886738].message }}
  • Profile picture of the author bestincome
    so growth hacking is different with ethical hacker ?

    I did hacking into Ukraine Banking system in Nov 2013, and got 25 thousand rewards for finding security issue on their system. Is on Kiev newspapers, Ukraine people probably already read this story.

    so, growth hacking and ethical hacker is that same ?

    if this is same job , I would glad to open thread "penetration testing" for any website owner here's.
    {{ DiscussionBoard.errors[9887490].message }}
    • Profile picture of the author edlavalette
      Originally Posted by bestincome View Post

      so growth hacking is different with ethical hacker ?

      I did hacking into Ukraine Banking system in Nov 2013, and got 25 thousand rewards for finding security issue on their system. Is on Kiev newspapers, Ukraine people probably already read this story.

      so, growth hacking and ethical hacker is that same ?

      if this is same job , I would glad to open thread "penetration testing" for any website owner here's.
      Growth hacking and penetration testing are very different things.... Here is a post on what Growth hacking is: Growthority » What is Growth Hacking?
      {{ DiscussionBoard.errors[9888355].message }}
  • Profile picture of the author nurz
    Growth hacking is basically a marketing strategy to find leads for your business. In simple term, the plan is to draw people to your site and give them reason to stay, engage and socialize in the hope that they will turn into a customer. This technique is being used by social media giants like Facebook, Twitter, Linkedin and Instagram and as you can see from their page rank, growth hacking is pretty effective.
    {{ DiscussionBoard.errors[9930004].message }}

Trending Topics