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Launched Couple Weeks Ago: Any Tips or Ideas to Growth Hack My Startup?

by IndexBear
15 replies
Hey Guys!

I am looking for ideas or any advice You could give for my new startup - Infograph.ly - infographics in 60 seconds - Automated Infographic Generator.

We are giving free try accounts for early birds, that's how we get signups right now. Promotion is done through Email Marketing, Forums and little bit of social media. Most of users come from email and forums.

Our aim is to get paid users as this is Software as a Service startup. So we will close free accounts soon.

We think to try make some case study on how to use such infographics. Right now they are really good for social media promotion and seo.

I hope You could give some ideas, how we could grow and get paid users! Also we are planning add subscription soon.
#ago #automated infographic #couple #growth #hack #ideas #infographic creator #infographic maker #infographics #launched #startup #tips #weeks
  • Profile picture of the author nolte
    You could setup an affiliate program and/or offer commissions for referrals. Then go and contact established IMer's letting them know of your offer.

    There are could be a lot of potential customers that don't need 50 infographics per month. You could offer a lower priced option, e.g., 10 infographics for $20 and 1 year membership. This way they're not as time limited to complete their purchase.
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    • Profile picture of the author IndexBear
      Originally Posted by nolte View Post

      You could setup an affiliate program and/or offer commissions for referrals. Then go and contact established IMer's letting them know of your offer.

      There are could be a lot of potential customers that don't need 50 infographics per month. You could offer a lower priced option, e.g., 10 infographics for $20 and 1 year membership. This way they're not as time limited to complete their purchase.


      Very good idea about smaller pack! Thank You very much!
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  • Profile picture of the author nolte
    I'm glad to help
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  • Profile picture of the author wtfmoney
    I have a question - how do you go about images & graphics ?

    From what I've played with the tool, I have to create my own graphics (otherwise it just looks like a plain web article).

    Most successful infographics have custom designs that explain very clearly the value they're offering.

    Do you believe you can automate this ?

    And regarding your question - try some PPC as well to see the "buyer" keywords in your market. (maybe something like "create professional infographics fast", you know best)
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    • Profile picture of the author IndexBear
      Originally Posted by wtfmoney View Post

      I have a question - how do you go about images & graphics ?

      From what I've played with the tool, I have to create my own graphics (otherwise it just looks like a plain web article).

      Most successful infographics have custom designs that explain very clearly the value they're offering.

      Do you believe you can automate this ?

      And regarding your question - try some PPC as well to see the "buyer" keywords in your market. (maybe something like "create professional infographics fast", you know best)
      All images are from articles of how-to, but user can edit and add your own content/data/images. Backgrounds and colors user can change from available. We will add custom background soon.

      We started with content under creative commons license "HOW - TO" content for marketers. Because there are a lot purposes, for example social media sharing and SEO. We tried Facebook ads, needs to much money, negative ROI.

      Well, our main aim is to get on LEVEL , where You can get CUSTOM LOOKING DATA/CONTENT Infographics automatically, not just HOW-TO infographics, yes right now it looks like visualization of an instruction (how-to), but that's our first module, maybe you are right and we made mistake starting with such module, or maybe it is the right one, only we need reach right people. We have over 20+ other modules in queue, but we need get somewhere with this what we have to start growing...

      infograph.ly - Pricing <- we have added small account $19, with discount (EARLYBIRDTHANKS) it is just $9.50, should work for those who don't need a lot. Also we plan to close free accounts - is it good decision, how do you WF members think?
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  • Profile picture of the author derrickkwa
    I think you're doing some interesting things. email, forums, etc are great. Definitely like the idea for smaller packs.

    But I think first off, before you get into the tactics of email or forums etc. You need to first figure out who you're trying to reach. Who are the people that are going to use this to create infographics? Startups who want to explain what they do? Bloggers who want to make their blog more engaging? Designers who want to create infographics to sell and make money from?

    Nail down who your ideal user is - and go beyond just demographics, to what they care about. Dany Iny has a great blog post and template about this: Customer Profile Template (Downloadable PDF Worksheet)

    Once you've figured out who your ideal user is, and you know what they care about, what problems they face, then you'll be able to reach them effectively. Create lead magnets that solve their problems. Write blog posts and emails about things they care about. Engage with the blogs and forums that they read. Run contests that relate to them.

    But first, you need to really nail down who your ideal user is. That will make the tactics part much easier.
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    • Profile picture of the author IndexBear
      Awesome! Yeah we also think the same, that we need figure out our perfect user.

      We think pinterest users would be one of them, but needs to be tested...

      Thank You very much!!!

      Originally Posted by derrickkwa View Post

      I think you're doing some interesting things. email, forums, etc are great. Definitely like the idea for smaller packs.

      But I think first off, before you get into the tactics of email or forums etc. You need to first figure out who you're trying to reach. Who are the people that are going to use this to create infographics? Startups who want to explain what they do? Bloggers who want to make their blog more engaging? Designers who want to create infographics to sell and make money from?

      Nail down who your ideal user is - and go beyond just demographics, to what they care about. Dany Iny has a great blog post and template about this: Customer Profile Template (Downloadable PDF Worksheet)

      Once you've figured out who your ideal user is, and you know what they care about, what problems they face, then you'll be able to reach them effectively. Create lead magnets that solve their problems. Write blog posts and emails about things they care about. Engage with the blogs and forums that they read. Run contests that relate to them.

      But first, you need to really nail down who your ideal user is. That will make the tactics part much easier.
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      • Profile picture of the author Parachutes
        IndexBear, i highly recommend you to read the book: "TRACTION
        A Startup Guide to Getting Customers".

        In it, they speak about how startups build traffic from each of the channels available for growth. Each of the 19 channels listed have been used before by a startup who were looking for traction.

        Here's a quick list of the channels explored:

        Viral Marketing
        Public Relations
        Unconventional PR
        Search Engine Marketing
        Social & Display Ads
        Offline Ads
        Search Engine Optimization
        Content Marketing
        Email Marketing
        Engineering as Marketing
        Target Market Blogs
        Business Development
        Sales
        Affiliate Programs
        Existing Platforms
        Trade Shows
        Offline Events
        Speaking Engagements
        Community Building

        Check it out! Hope it'll serve useful for you!
        Signature

        Helping you invest in stocks like an expert for free.
        www.meetinvest.com

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  • Profile picture of the author aspire7
    When an info-graphic is created does it have a watermark with your website on it?
    obviously anyone seeing it will point them towards you.


    Do you offer hosting of the image?
    More exposure, if you allowed hot linking developers would also see it in the URL.
    Signature
    SignUpFirst.com

    Get early adopters & signups by giving rewards!
    Get rewards for signing up first!


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    • Profile picture of the author IndexBear
      Originally Posted by Parachutes View Post

      IndexBear, i highly recommend you to read the book: "TRACTION
      A Startup Guide to Getting Customers".

      In it, they speak about how startups build traffic from each of the channels available for growth. Each of the 19 channels listed have been used before by a startup who were looking for traction.

      Here's a quick list of the channels explored:

      Viral Marketing
      Public Relations
      Unconventional PR
      Search Engine Marketing
      Social & Display Ads
      Offline Ads
      Search Engine Optimization
      Content Marketing
      Email Marketing
      Engineering as Marketing
      Target Market Blogs
      Business Development
      Sales
      Affiliate Programs
      Existing Platforms
      Trade Shows
      Offline Events
      Speaking Engagements
      Community Building

      Check it out! Hope it'll serve useful for you!
      Great suggestion! We are familiar with most on high level! But would be great to look in a book! Thank You very much!

      Originally Posted by aspire7 View Post

      When an info-graphic is created does it have a watermark with your website on it?
      obviously anyone seeing it will point them towards you.


      Do you offer hosting of the image?
      More exposure, if you allowed hot linking developers would also see it in the URL.
      We have LOGO in the footer of image. We have removed free users and only have paid accounts, users who need, can remove our logo.

      Also recently implemented public view for created infographics, look on last post: https://www.facebook.com/infograph.ly

      Here is the URL: Become Famous on the Internet - infografics view

      Now You can create and share under 60 sec. Pinterest would be our main target right now.
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  • Profile picture of the author aspire7
    I like that you enabled people to market your service to their friends by making it easy to share... and fast too!
    Signature
    SignUpFirst.com

    Get early adopters & signups by giving rewards!
    Get rewards for signing up first!


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  • Profile picture of the author haalll
    [DELETED]
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  • Profile picture of the author IndexBear
    Thank You! A lot work to do!
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  • Profile picture of the author DanielP8
    Give lots of attention to your content marketing tactics. Growth Talk had a discussion about content marketing for ecommerce
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    • Profile picture of the author IndexBear
      Originally Posted by DanielP8 View Post

      Give lots of attention to your content marketing tactics. Growth Talk had a discussion about content marketing for ecommerce
      Thank You buddy!
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