Must have tools for Growth Hackers

34 replies
Hi,

What are the MUST have tools for Growth Hackers? What are the must have tools to help your business/startup/app growth?
We at Kilometer.io are currently building a simple Analytics tool for Startups, so we are also interested to know what features are you missing with the analytics tools you use.

Thanks
#growth #hackers #tools
  • Profile picture of the author mirko76
    Simple. Your Brain.
    You need to collect data, make sense of it and let it drive your decisions. I think Statistics 101 and some Javascript could be a good start.
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    • Profile picture of the author jresults
      Scrum with Asana for actually getting growth changes implemented in large scale.

      Asana is a project / task management app
      Scrum is a project management methodology that uses the following core practices:

      Organize work in short cycles:
      The management doesn’t interrupt the team during a work cycle.
      The team reports to the client, not the manager:
      The team estimates how much time work will take:
      The team decides how much work it can do in an iteration:
      The team decides how to do the work in the iteration:
      The team measures its own performance:
      Define work goals before each cycle starts:
      Define work goals through user stories:
      Systematically remove impediments:
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    • Profile picture of the author seven4
      Originally Posted by mirko76 View Post

      Simple. Your Brain.
      You need to collect data, make sense of it and let it drive your decisions. I think Statistics 101 and some Javascript could be a good start.
      Hah. Nice reply.
      Depending on your approach, your brain can be your biggest friend or your biggest enemy.
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  • Profile picture of the author aspire7
    I slightly dislike the name growth/hack. It implies that it take no work, when honestly it is a mix of hard work, intuition, luck, ambition, hard work and hard work.


    Saying that here are some ideas:


    Viral Marketing ( look into how Hotmail started )
    PR
    Unconventional PR (stunts, April fools etc)
    Search Engine Marketing
    Social & Display Ads
    Offline Ads
    Search Engine Optimization (have a look at the blog at moz.com for whitboard fridays)
    Content Marketing ( Create the best content on the internet on the subject you choose)
    Email Marketing
    Contact Blogs and bloggers
    Affiliate Programs
    Existing Platforms ( look at whats out there that might fit with your business and partner up)
    Trade Shows ( create contacts )
    Speaking Engagements ( be an expert in a field, you may get invited )
    Community Building
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  • Profile picture of the author blorky
    [DELETED]
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    • Profile picture of the author aspire7
      Originally Posted by blorky View Post

      If you want a neat task management app that's dead simple give www.team.do a try
      Just had a look. Looks good though their company plan is a bit expensive they have a free plan which isn't much different other than its 2 less users and cant 'officially' be used by a company.
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      • Profile picture of the author courier
        I have painted an entire wall in the office with blackboard paint. In the middle I have written "Growth Hack" and the entire wall is my giant growth hack to do list
        Signature

        Idealx is a platform that joins systems together Shipping ERP, CRM, Airfreight. Yes we have an affiliate program for re-sellers. We use Omnistar so any IMs can simply place a link on partner page for sales referrals.

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        • Profile picture of the author annamalininsta
          Originally Posted by courier View Post

          I have painted an entire wall in the office with blackboard paint. In the middle I have written "Growth Hack" and the entire wall is my giant growth hack to do list
          What a great idea! Sick and tired of writing/correcting countless docs... Off to the store to get a blackboard paint.
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  • Profile picture of the author mikfoxx
    Originally Posted by Akilometer View Post

    Hi,

    What are the MUST have tools for Growth Hackers? What are the must have tools to help your business/startup/app growth?

    Thanks
    Whoa! There are lots of growth hacker tools but haven't tried one though. I think this link could you anyway but some of it are paid tools.
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  • Profile picture of the author epicstate
    The K.I.S.S Strategy is the best tool I know (keep, It, Simple, Stupid), it keeps me on track.
    Rather than having an ever-growing list of "to-do's" ask yourself what one thing could I do to make all the other tasks obsolete or unimportant? Then focus on that one thing. As a startup you need to realise that your resources are limited (in most cases you are the only resource), so you need to keep asking yourself I'm I being productive, or I'm I just being busy? Busy people go round in circles, productive people move forward. Anything that doesn't move you a step closer to your goal is a waste of time.
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  • Profile picture of the author joshyadams
    Creativity and work ethic.

    That is all.
    Signature

    Head of Marketing at E-Liquid UK Store

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  • Profile picture of the author jsaez
    I'd say analytics and knowing how to do some simple programming are the two most important things.
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  • Profile picture of the author joshmiller
    Pinterest Auto Following script and iMacros.
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  • Profile picture of the author TamasTorok
    I think there are plenty of must-have tools for growth hackers. All you need is just to find them.
    My favorite tools are: Crowdfire (for Twitter management), IFTTT, Buffer, Sidekick, Social Locker.
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  • Profile picture of the author Lucek Kierczak
    I would say that the first step into growth hacking is to deeply understand what's going on your website: who and why visits it and what users do. Basically you need tools for qualitative and quantitative analysis of your website. A nice set of tools: Google Analytics (not a surprise) + CrazyEgg (heatmaps) + Survicate (onsite visitors' surveys). When you combine data from these 3 tools you are close to knowing everything about your website and its visitors.

    The second thing is to increase awareness of your business. Approaching bloggers seems to be a good way. Looking for all sensible blogs in a specific industry is incredibly time-consuming so it'a good idea to use tools like NinjaOutreach. It's not 100% accurate and you will still have to spend some time googling but still can save you a lot of time.
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  • Nobody can beat IFFFT - I love it and it do everything what you can imagine of.
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  • Profile picture of the author Dennis Seymour
    - VWO
    - A Project Management Tool of your Choice
    - Email Marketing Service of your choice
    Signature
    Add Me On Google+ and Twitter
    Visit the LeapFroggr Blog for SEO and Digital Marketing Tips and Strategies and be sure to sign up for your FREE Digital Marketing eBook.
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  • Profile picture of the author nigelburke
    Not sure if it counts as a tool but the lean analytics book is a great resource
    Signature

    New employee onboarding program
    http://rusdens.com

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  • Profile picture of the author creztor
    Isn't growth hacking just a new name/spin on something that has always existed? It's like everyone talking about the "cloud". It's all just marketing. However, I have nothing against TOOLS that people can use. Yeah, sorry, I still don't like the name that had to coin.
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  • Profile picture of the author dewalds86
    It also sound like a new name for something that has been around a while. They keep confusing us with new terminology.
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  • Profile picture of the author Akilometer
    Thanks everyone!
    I noticed some tools that I never heard of before.

    Regarding Analytics tools you use - what featured you find missing?
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  • Profile picture of the author DanielP8
    I can't recommend specific tool but you need to choose your favorite
    Analytics tool
    Social Analytics tool
    Popup tool
    Email marketing tool
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  • Profile picture of the author Mkimt2
    You created a great list here! Thanks everyone..
    I will now share my Must have tools for Growth Hackers:

    Analytics:
    Mixpanel, Google Analytics, KissMetrics

    Email:
    Mail Chimp, Sendgrid

    SEO tools for Growth Hackers:
    Moz, SEMrush, Ahrefs, Alexa

    Social Monitoring:
    Topsy, Notify.ly


    What are you all using for Content Posting and Landing Page Creators?
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    • Profile picture of the author TheGMa
      Originally Posted by Mkimt2 View Post


      What are you all using for Content Posting and Landing Page Creators?
      Um, my brain and 10 fingers?
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  • Profile picture of the author TheGMa
    Originally Posted by Akilometer View Post

    Hi,

    What are the MUST have tools for Growth Hackers? What are the must have tools to help your business/startup/app growth?
    We at Kilometer.io are currently building a simple Analytics tool for Startups, so we are also interested to know what features are you missing with the analytics tools you use.

    Thanks
    I'm over at your web site now.

    I currently use Google Analytics, Urchin web stats, Alexa stats, AdFree stats that show me what's happening in real time, and I check in on my affiliate accounts. I record what's happening on a spread sheet. Ugh. PITA. Now you're giving me yet another stat to check.

    My question is - why have you limited yourself to start-ups and of the start-ups, further limited yourself to those that have a sign-up sheet of one sort or another. That's a pretty narrow niche and since most start-ups fall off the edge, you have to rely on a steady stream of new customers.

    I understand the importance of list making. That's been a sales tool since trade began in the stone age. But as it stands your product is not useful to me.

    Since you've come this far in your dev work, why not keep going to design additional features to make life easier for those of us who would be repeat customers?
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  • Profile picture of the author DanielP8
    That became the best must growth hacking tool thread ever!
    So I DO have a few to add:
    To follow and track your competitors i'd use colibri or any other similar tool.
    qualaroo is the right one for you to promote surveys
    AddCharts is to get charts and analytics for intercom
    Yozio is for mobile growth
    and Unbounce is for the best landing page creator
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  • Profile picture of the author WinstonCarter
    Banned
    One more vote for KISS strategy, let's you focus and it gets the work done every single time
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  • Profile picture of the author DanielP8
    I am also using lots of social media analytics tool in order to grow my small startup.
    Tools such as Sleek, Hootsuite, Buffer and lots of others. Would like to hear if any of you are using these tools or something similar.
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  • Profile picture of the author Yuvrajsinh
    Akilometer,

    Check following resources and tools for growth hacking.

    35 Growth Hacking Tools by Kiss Metrics

    Huge Resources for Growth Hackers


    Novice ? Learn Growth Hacking

    Or you can join my twitter network, to get daily updates, tips, and resources on growth hacking.

    Cheers,
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  • Profile picture of the author Amy Dyslex
    Blogging is the best bet to get yourself up and running. Target long tail keywords with low competition and then slowly scale them upwards.
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  • Profile picture of the author brettb
    Hire somebody with a lot of contacts.

    When I worked for a digital agency in 1999, we grew because the MD had a filofax full of top notch contacts. I guess these days he/she would have 500+ contacts on Linked In.
    Signature
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  • Profile picture of the author RadonRn
    Growth hacking is one of the most talked-about term in the market world as well as in the startup. It is one of the best revolutionary way for accelerating and shaping startup growth.

    It is important to note that growth hacker's job is totally different from a traditional marketer's job. There are large number of different tools for growth hackers such as Colibri.io, Pay with a tweet, click to tweet, Nimble, MixRank, Twilighter, Bounce exchange, Hello bar, SessionCam, KISSmetrics, CrazyEgg, Totango, Unbounce, Optimizely, Visual Website Optimizer are some of the best must have tools for growth hackers.

    For new starters it is important to make use of these available growth hackers for increasing traffic of their respective websites which is also helpful in increasing profit for that particular organization.

    If you have started your new business then in starting you can make use of different two to three growth hacking techniques and when you will see profit then after that you can increase the number for having profitable business.

    Growth hackers make use of website analytics, search engine optimization, A/B testing, as well as content marketing. It is essential to note that growth hackers make use of different marketing and product iterations such as testing, email marketing, SEO strategy, Persuasive copy, viral strategy and much more.
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  • Profile picture of the author onehalf
    Sproutsocial, Hootsuite and many more. Actually, the tools will also depend on the type of your business and goals.
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  • Profile picture of the author Signupper
    The most important tool is your sales funnel and its optimization.

    Getting a sale is the culmination of many steps. Each step causes some people to continue to the next step, and others to stop. You have to look at each step and continuously optimize it.

    Imagine a simplified set of steps:

    1. View Ad
    2. View Marketing Page
    3. Free Trial Account Signup Form
    4. Someone decides to pay for your product

    Let's say at each step, we currently have this number of people continue:

    1. View Ad - 2% click through
    2. View Marketing Page - 5% click "sign up"
    3. Free Trial Account Signup Form - 33% fill out form
    4. Someone decides to pay for your product - 25% convert to paying

    This means that if 12,000 people see your add, 240 view your marketing page, 12 decide to signup up, four start a trial, and one gives you money.

    Each step can be optimized independently and will impact your sales. You have to make a bunch of small positive changes at each step. Over time, these changes will add up and you will see it in your sales.

    Imagine you put some work into each step, and your new ratios are:

    1. View Ad - 2.2% click through
    2. View Marketing Page - 7% click "sign up"
    3. Free Trial Account Signup Form - 40% fill out form
    4. Someone decides to pay for your product - 30% convert to paying

    Now, if 12,000 people see your add, 264 view your marketing page, 18 decide to signup up, seven start a trial, and two gives you money.

    You increased your add click through by 0.2%, your marketing page click through by 2%, your trial signup form conversion by 7%, and conversion to paying by 5%. However, the cumulative effect is a 100% increase in sales!

    Little steps make a big difference. Keep hacking away, one bit at a time.
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