How to Create Viral Content That Generates 2,500 Visitors Per Day
There are many ways of promoting a brand on the web. Which of them are the most effective? One of the most succeeded methods is creating viral content.
Creating a content that's intended to spread like a virus is a difficult task. We can represent content in different forms: blog posts, funny pictures, videos, infographics, and so on. However, our first and most important task is to craft that content in such way that your target audience will share it willingly and frequently.
Neetzan Zimmerman is a genius at creating viral content. At Gawker, Zimmerman’s job was to create huge amounts of traffic so that other writers could focus on longer stories that required more reporting. Zimmerman turned out to be awfully good at generating page views. Of the 10 biggest stories on Gawker in 2013, nine were his.
There are few characteristics of viral content.
Look Through the Viral Novelties
Post at the Right Time
Of course, these ideas are just the tip of the iceberg.
Also, writing expertise is very important to create viral contents.
Zimmerman has a list of about 1,000 websites that he scans for ideas. He starts a typical day by rolling out of bed and skimming whatever items have popped up overnight; usually there are about 500. From 7 a.m. to 7 p.m. he stays glued to an iPad (for reading) and a laptop (for writing). He works from home because commuting would force him to be disconnected from the internet. "You need to be in one place, without moving, for an extended period of time," he says.