product association to penetrate new market (for thesis)

Hi guys,

First of all I am sorry if this is not the right forum, I dont know where to put my question.

here it goes; Im about to start my thesis proposal, and I have this idea but I don’t know if this has been done or not, or if there is a journal about this.

So basically Im going to write about neuromarketing / product association.

For example; Sierra Nevada Pale Ale (or any other small brand beer) is allowed to sell and distributed in the middle east, but cannot advertise and create / sponsored any related event. In this case if they cannot advertise, then how to penetrate middle eastern consumer?

Then I was thinking how about if Sierra Nevada creating another product unrelated to beer, for example clothing or even another non-alcoholic beverage bearing the same logo, then advertise the product, sponsoring events, etc. In few years, will people who knows or heard about the clothing brand or non-alcoholic beverage will associate the brand with the main product which is the beer? And if the nonalcoholic beverage or the clothing line works, it would be even better.

Another example is this case in Indonesia, where Playboy got the green light to publish the magazine under lifestyle and no nudity, but yet the hardcore religious people in Indonesia deemed it has the image of pornography.

While it is indeed has the image of pornography, but how come they do not protest against Playboy apparel (such as underwear and leather goods) even though it is bearing the same Playboy logo.

Now I was thinking, if Playboy has lets say an energy drink or sporty apparel, and doing aggressive campaign by sponsoring multiple sporting events; would in the end (if successful) people who does not know about Playboy adult's content will eventually interested and becoming fan of its core product, without having to promote it (only by using 2ndary product marketing)?

So, was wondering does anyone knows if it has been done, and if there’s a journal about this?

Thanks