Initially, Netflix was a DVD by mail company and quickly turned into the most well-known streaming website across the world. It was the first of its kind so even its initial concept was ground-breaking, the article quotes 81 million subscribers across 190 countries - so I definitely think that it's marketing techniques are worth looking at further!
So these are few tips that the article came up with and I think the concepts are so broad that many people could apply them to their own business.
I've summarised the points below but check the article out too as there's way more detail in there:
Dare to be different:
From research, Chief Content Officer of Netflix discovered that most people don't get hooked on the pilot of a show, so instead of releasing one show at a time like other streaming sites, they decided to break the mould there and release the whole season in one go. Ultimately, this gave control to their consumer which is rarely seen in many industries.
They're also creating their own content by producing popular shows which aren't available anywhere else proving that it's always good to have a product that nobody else can provide.
Data ISN'T everything:
While they use the best algorithm on the market for recommending shows to their users, they're aware that it isn't everything and constantly provide a stream of new and original content knowing that not all of their viewers will take up their 'suggestions' they're still ver much aligned with CONTENT IS KING.
Target the individual:
Netflix is a service aimed at the individual. Here's a great point - they created ten different trailers for one show and each one was aimed at a different user group (women/men/political groups etc). The preview they show is based on viewing history. Cool hey?!
Rather than just going for 'short-term buzz', Netflix aims to educate and relate to the world. They released an in-depth 1500-word article to align with their promotion of a particular show with the intention of educating their viewers with the message that the show was portraying.
While it's a home streaming service which is traditionally accessed on the go, having quality, mobile access too means that they are constantly connected with their audience. I know I've added shows to my list before when I've been out and having conversations with friends.
I know there are a couple of strategies I can adopt into my own business with this advice. What about yu? They're certainly capturing the attention of most of the world, including India soon, is there anything you think could be adopted into your current strategy?
Would love to hear your feedback