Im struggling to get even a minuscule of theses sort of numbers, yet you gotta dream big so I am happy to grab info and guidance anywhere I can find it.
Its certainly an interesting summary, and while I am really new to getting my head around this idea of growth hacking and the possibilities its well worth a read if youre interested in finding unique ways to grow your business (and who isnt).
In the article, Jeff talks about changing your mindset and being open to new ideas and reinventing yourself to be a digital entrepreneur. Its the sort of talk that seems a little out of my league,but what the hell Im happy to read on.
If youre looking for growth hacks for conversion, traffic and sales, heres a brief summary on how Jeff suggests you can drive up to 20 million views. Not surprisingly it seems to be all about traffic
Growth hacks from Jeff:
- Publish long form content - write posts that are 1000 to 2000 words in length which are received more positively than shorter posts. Jeff shows in a table how the higher the average content length the better the result. This right here is already a huge find for me, as I have been thinking 500-word articles and blogs are the way to go. Gold.
- Publish your best content on Medium (blogging platform) - this site gets a whopping 12.5 million unique visitors per mont and can help grow awareness and traffic. Compete.com is also mentioned and could be worth a look.
- Publish on Flipboard - with 90 million hits per month and it allows users to create their own magazines and drive visitors to their site. The site allows blogs to be uploaded and converted to magazine format making it more attractive visually for readers.
- Get your twitter feed automated - setting this up similar to something you might do for your Facebook is an important growth hack from Jeff. He suggested SocialOOmph to get results. \
- Share influencers content - sharing influencers content is a great way of patting other people on the back and enlisting others to help grow your brand. setting this up to be automated will also you to have a non-stop stream of content and grow your traffic.
- Tweet and Tweet and Tweet - post frequently on twitter, even every 15 minutes to get a higher engagement. Some businesses tweet 1 to 5 times a day while people that tweet over 25 times a day see their engagement increase.
- Write evergreen articles - Creating posts that are relevant and stay fresh will help you SEO-wise and remove the possibility of your posts being pulled down.
- Publish and re-purpose content on Slideshare - turn posts into powerpoint and upload them to Slideshare to get more views. Slideshare receives over 2 million views and gets a bucketload of traffic so its worth checking out.
- Inbed GIFS in Tweets - using GIFs that speak to the viewer will boost your attention online.
- Use Hashtag jacking - when youre trying to get attention using popular culture references will get noticed. Grab trending hashtags and use them in your content where possible.
- Co-create free ebooks with other businesses - this is another good way to reach your audience and grow your brand awareness and get traffic. The old ebook is still a popular option in the growth hacking world and is worth a shot.
- Convert your Insta visitors to email subscribers - when you use your links wisely on Instagram you can grow your email list. Adding in a free offer, bak or CTA can build your list considerable.
- Test your tweets - focusing on the analytics of your tweet and how people engage with them is a key area that can grow your business and engagement. Figure out what works and you could increase traffic considerably. Jeff talks about a range of tweets including images, quotes and infographics to see what works best for your audience.
- Set up marketing automation - this is quick and easy and you can start by using a range of cheap and cheerful automaton tools such as auto-responders and email sequences. A quick Google will provide a range of options.
- Set up a soft gate on your website - this is basically a simple request offering something for free before clicking to access the actual website. It is growing in popularity and is a welcome mat for the page.
These are obviously Jeffs suggestions and every business may or may not use all of these for growth hacking but its certainly an eye opener into what has worked for Jeff - 20 million views is nothing to sneeze at.
What growth hacks have worked for you? Im really interested in this area and would love to hear your experience.