Growth hacker vs Marketer
There have been many questions regarding the differences and similarities of growth hacking and marketing. Many people mix these two up because they label every promotional activity as hacking, which is not necessarily correct.
For the instance, a Growth Hacker is a specialist in ordinary marketing but with other challenges and tools to use. You may see that words like Hacking or Hacker cause some doubt in some people, but it is probably a pure marketing or a striking way to call this type of activity that has nothing to do with a real hack or security matters.
One of the areas where best fits the growth hacking is on small and medium enterprises (SMEs) and even in companies that are growing (Startup) and differ greatly in large companies that can use important marketing mechanisms.
The most important differences are:
Startups are organizations with too much uncertainty
In a startup, at the beginning, it may not be clear who the customers are, why they buy the product (or why would they) or what marketing channels are the best to work. In short, while a startup seeks to choose what kind of car to use and how to start the engine, large companies are looking for how to make the car go faster. This comparison applies to growth hacker and marketer.
Startups are designed for astronomical growth
When we talk about startup, we talk about a type of company that seeks to grow exponentially each month. For example, while a company is happy to grow by 5% each year, a startup looks for 20% of growth. Marketing managers of large companies are simply focused on how to win another small market share and maintain the business. Instead, marketing managers in startups have in mind to multiply their numbers by 1000, but from a much lower base.
Startups do not have access to the same resources as large companies
This is very simple, to have less money, they are less known than a company that is already established. For this reason, they should educate their potential customers, attract and retain with budgets that are nothing compared to large companies.
Growth Hacking then the term used to explain the activity of those responsible for marketing to be used analytical thinking, product engineering, and especially creativity to significantly increase the performance of a company.
Indeed, often the term is associated with people who have a high degree of specialization in engineering or are even specialize in codes. Growth Hacker does not necessary have to be a computer specialist, programmer or engineer.
The Growth Hacking is not necessarily something new
Any person who discovered how to work with the Google algorithm or was drawing creatively as winning positions (SEO), can develop to a Growth Hacker over time. Also, techniques using A / B testing are not new. The same technique for importing LinkedIn contacts to our e-mail and grow the platform.
Facebook has become so important and known by using several techniques, including the growth hacking. This explains why it is not anything new but people with no experience did not have an opportunity to come across it too much, until now.
To sum up, Growth Hacking has many covered categories and people with established companies use it for different matters. On the other hand, marketers need quick solutions to grow their businesses in a short period of time and their campaigns are pretty intense because big results are expected from them.
For the instance, a Growth Hacker is a specialist in ordinary marketing but with other challenges and tools to use. You may see that words like Hacking or Hacker cause some doubt in some people, but it is probably a pure marketing or a striking way to call this type of activity that has nothing to do with a real hack or security matters.
One of the areas where best fits the growth hacking is on small and medium enterprises (SMEs) and even in companies that are growing (Startup) and differ greatly in large companies that can use important marketing mechanisms.
The most important differences are:
Startups are organizations with too much uncertainty
In a startup, at the beginning, it may not be clear who the customers are, why they buy the product (or why would they) or what marketing channels are the best to work. In short, while a startup seeks to choose what kind of car to use and how to start the engine, large companies are looking for how to make the car go faster. This comparison applies to growth hacker and marketer.
Startups are designed for astronomical growth
When we talk about startup, we talk about a type of company that seeks to grow exponentially each month. For example, while a company is happy to grow by 5% each year, a startup looks for 20% of growth. Marketing managers of large companies are simply focused on how to win another small market share and maintain the business. Instead, marketing managers in startups have in mind to multiply their numbers by 1000, but from a much lower base.
Startups do not have access to the same resources as large companies
This is very simple, to have less money, they are less known than a company that is already established. For this reason, they should educate their potential customers, attract and retain with budgets that are nothing compared to large companies.
Growth Hacking then the term used to explain the activity of those responsible for marketing to be used analytical thinking, product engineering, and especially creativity to significantly increase the performance of a company.
Indeed, often the term is associated with people who have a high degree of specialization in engineering or are even specialize in codes. Growth Hacker does not necessary have to be a computer specialist, programmer or engineer.
The Growth Hacking is not necessarily something new
Any person who discovered how to work with the Google algorithm or was drawing creatively as winning positions (SEO), can develop to a Growth Hacker over time. Also, techniques using A / B testing are not new. The same technique for importing LinkedIn contacts to our e-mail and grow the platform.
Facebook has become so important and known by using several techniques, including the growth hacking. This explains why it is not anything new but people with no experience did not have an opportunity to come across it too much, until now.
To sum up, Growth Hacking has many covered categories and people with established companies use it for different matters. On the other hand, marketers need quick solutions to grow their businesses in a short period of time and their campaigns are pretty intense because big results are expected from them.