It's called Unroll.me - basically - you enter your email addresses and this wondrous piece of technology goes through your emails and unsubscribes in bulk, from any mailing lists that you're on that, if you're like me, you signed up for years ago and just keep deleting.
As a personal user, I'm in seventh heaven with the awesome app.
As a business user however - what the h**l are these people thinking!!
Most businesses rely on emails to contact their market and to make it so easy for people to unsubscribe in bulk is really rather concerning.
I just discovered this app today so I haven't' had chance to look into the legalities and indeed, ethics of taking people off of a mailing list without giving the owner a chance to retain them.
Has anyone else used it or has any experience? I'm swinging like a pendulum on whether this is the best, or most dangerous, thing to happen to email marketing?!