Marketing images - are you inadvertently breaking the rules?

8 replies
I recently stumbled upon an interesting fact which might not be common knowledge to the less experienced marketers so I thought I'd share.

There's no doubt that stock images are expensive and yes, you can always find something to do the job but it can also be time consuming trawling through hundreds and thousands of photos trying to find the perfect image for your campaign.

Although I've experimented with stock image downloads and will always gravitate back there for the campaigns that call for it, I tend to resort back to trusty Google images to provide me with the perfect image, believing that if an image was on Google then it was ripe for the picking with no copyright or licensing consequences attached.


What I recently learnt was that someone who pays for. and legally downloads, a stock image can have restrictions put on how they use that picture. If you then find their content and download it from them, YOU could be breaching their initial agreement, YOU will be in the wrong and YOU will be made to remove your awesome piece of content.

Who knew?!

Big lesson for me is to always sign up to a service and make sure you've followed the correct procedure before using ANY images in your marketing. While a lot of stock sites are pretty pricey, there are some free sites who ask that you spread the word on their work which is fair enough. Unsplash, Freeimages and Pixabay are my go-to sites.
#breaking #images #inadvertently #marketing #rules
  • Profile picture of the author Don Mann
    Just type in the search " Royalty Free Images "
    This will help with image and copy right too.
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  • Profile picture of the author mattsuth
    Absolutely Donn - I definitely wont be making that mistake again!
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  • Profile picture of the author wordsandthebees
    I am happy to pay for my images - these people are trying to make a living too so it's only fair that they get paid for it. Or, at the very least you add yourself to a mailing list to give people a chance to sell to you.
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  • Profile picture of the author BlayerTonny
    Well Royalty Free Images are really helpful in choosing a right image for the demands of the webmaster.
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  • Profile picture of the author aduttonater
    I take my own photos. Not really hard.
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  • Profile picture of the author marada
    I like to sort Google images by license rights if I go that route, otherwise I just look at free sites like unsplash or
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  • Profile picture of the author DavidGWelch
    I had a big problem when I was starting to work at this field, because I use copyright images in some accounts, my client was furious with that. I learned this lesson the hard way, and since then, I always make sure to use images from photo stocks or that are loyalty free.

    I agree that doing that is not necessarily safe, even those images can have some restrictions or stuff like that, and we need to check those things out before using them.

    Where are you talking your images from? Why dont we exchange some information about images banks?
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  • Profile picture of the author kandabrewer
    These image resources are safe for you to use:

    550+ Royalty-Free Stock Photos You Can Download Now

    53+ Free Image Sources For Your Blog and Social Media Posts
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