I have a social media scheduling software and I'm stuck as to where I should start. Should I get the offer converting well first before approaching an outsourced affiliate product manager? It only makes sense to do so. My budget is limited so I'm wondering what conversion do I need to get the product to in order to start an affiliate program for the software and begin joint ventures.

Also, what would be some viral techniques? Like releasing extra features for a social share, or one year free access for one or two referrals? That sorta of thing.