B2B Lead Generation Ideas

by sameer5121 14 replies
Hey Warrior,

I am Sameer, working as a Digital Marketer in a chile based StartUp, we as a marketing team try different channels, explore things and identify the route for generating leads. Do you have any idea of B2B Lead Generation ideas, please comment here!

Thanks in Advance
#growth hacking #b2b #generation #ideas #lead
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  • Profile picture of the author JonPark3421
    Hey Sameer,

    Try LinkedIn Ads if you haven't explored them earlier. LinkedIn text ads have a lot of scope to capture B2B leads.
    Using LinkedIn Ads, you can target your niche customers. For a detailed description, go to the below link:

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    • Profile picture of the author sameer5121
      Thanks Jon, I have heard about Linkedin Ads but never tried it.
      I will give it a try now.
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    • Profile picture of the author treka
      I've always thought of linkedin ads as being expensive (though I've not actually run any). Can you comment?

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    • Profile picture of the author netprophets
      Hi Sameer,

      Linkedin text ad cpc is expensive I think then, how I would plan for monthly campaign could you please help me out
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    • Profile picture of the author Phil Tro
      LinkedIn Ads are great in theory but damn expensive. We rather use LinkedIn "organically" by contacting and messaging to relevant people.
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  • Profile picture of the author Tahreem Saeed
    Basic strategy for optimizing website conversions for lead generation is to,

    Limit the amount of options a person has to explore through your website. The more overwhelming it is, the greater chance that they will get bored and leave.
    Place calls to actions after every section. Get customers to drive to web forms and gated content.
    Make the forms simple and easy to complete. Ask for less information and offer a social login as an option.

    Creative Designer and Developer !

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  • Choosing the right strategies and executing them step by step is the right way to go about lead generation. Broadly, defining the strategies into two categories
    -Outbound Lead Generation Strategy
    - Inbound Lead Generation Strategy

    For outbound marketing there can be different channels to be opted -
    1. LinkedIn lead generation - It involves defining a detailed customer persona, searching for lead's profile, sending connect request and sending a soft pitch after connecting.
    2. Digital advertising - Majorly consists of Search Engine Ads ,Social Media Ads, Private Network Ads and Influencer Marketing ( not exactly ads but still outbound)

    For Inbound lead generation, the major steps to be followed are -
    1. Creating high-quality content which is informative for your potential customer
    2. Promoting content through engaging on B2B Industry forums, distributing on third party platforms, talking to influencers and sharing on social media.
    3. Collecting contact information of users accessing your content
    4. Nurturing leads through sending relevant emails , re-marketing ads wherever required.

    Make sure before choosing a marketing channel, it is necessary to build a customer persona through research and also to define a great content strategy.

    Hope this helps!

    Shivankit Arora
    Marketing Masala
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    • Profile picture of the author David Jones42
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    • Profile picture of the author DavePipitone
      Good advice. One of the best bits of advice I got from reading and studying Dan Kennedy is that business people are people with feelings, so your B2B landing page copy should hit their pain points and desires.
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  • So many ways to generate leads, all depends on who your market is, LinkedIN can be a great source. Even your local area can be another great place, ever setup a table and collected names, emails, interests on a card?
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  • Profile picture of the author TMets5
    LinkedIn ads may be a very good strategy and the ad costs can be a concern, however if you have never used their ad platform I believe new advertisers can qualify for $50 in free ad credit. This is a decent amount for you to test with. At least you are playing with "House Money" until you decide if your campaign is effective

    Here's a link with access to the ad credit

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  • Profile picture of the author MichaelHiles
    Is your B2B solution a "complex sale" that involves more than just a single decision point?

    Speaking at related industry conferences and the general "expert branding" approaches help to position the discussions. Finding internal champions is always great, but people will usually never "recommend up" vs. "recommend across" or "recommend down" when considering a purchase.

    I usually go straight to the C-level. No sense in wasting time with worker bees who are afraid of losing their job.
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  • Profile picture of the author Phil Tro
    There are two steps to get world-class B2B Leads:

    1. Bring relevant people to your website. In my experience, content marketing works by far best (mid-term) to get the most relevant traffic. If you want to scale, you need to support it first with retargeting ads and then with further ads (I prefer Facebook Ads and LinkedIn, but this depens on the company and your target group).

    2. You must be able to turn visitors into validated leads. This means that there should be a clear strategy on how to capture contact details. E.g. Newsletter Signups, White Papers, etc. In this step it's also important to automatically separate incorrect emails from real ones and to find out how qualified (= sales-ready or not) the leads are. We recently developed a tool for that called Beamium which makes it possible to share presentations online (e.g. embedded in your landing page) and to turn the presentation viewers in the middle of the document into leads. The leads are automatically validated and smart analytics classify them with a lead score. You can find more info here if interested: https://www.beamium.com/v/dymqpnbo

    The overall story is quite easy: Find relevant users. Convince them. Turn them into leads. Nurture the leads. Turn them into customers. Especially for b2b startups this can off course be very tough in the beginning. The earlier your company, the less money should be spent (= wasted) on ppc initially.
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  • Profile picture of the author beatricemcgraw01
    Something that I recommend leveraging for lead generation online is website personalization.

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