Has anyone review the 25th anniversary edition of Magnetic Marketing by Dan Kennedy?

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I am new to marketing. I have a small business that I want to grow. My competitors are small and my market is a developing market. I need to have a consistent way to get more qualified leads. Will this product help or is there something better out there. I am currently doing PPC (Google Adwords). I want to find more ways to get qualified patients into our practice consistently. I would like to explore direct response marketing off-line. What should I do?
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