How do you test your idea and get the first 100 users?

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I've got an idea which I think will be useful.. How do I get the first 100 people to use this?

I cant post on forums because most forums do not allow promotion of any sorts.. Cold emails is one option.. Cold calls is another.. Both these are not really scalable and takes time. Are these the best options?

Looking for suggestions from someone who has done this before..

#100 #idea #users
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