The best way to get SEO clients?

20 replies
I have started a new SEO company as I have been SEOing websites for about 10 years now.I am at the top of Google for my search term Guernsey SEO but nobody is searching for that search term. How can they when they have never heard about SEO - the unknown unknown. How do people get SEO clients? Facebook is no good either.
#clients #seo
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  • Profile picture of the author jenifersoflous
    Hi,

    Simple 3 steps you follow!
    Promote your website or your agency in social media page
    Start a blog and update your on- page & Off-page (success and failure in optimisation)
    Create a business profile in LinkedIn - you can reach the lacks of customers there.

    Thank you. I hope this will help you.
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  • Profile picture of the author affmarketer101
    I saw several posts from Lion Zeal Show, and it said cold email outreach is still working like a charm.
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  • Profile picture of the author affmarketer101
    Create the awareness on social media, email marketing to show people the benefits of SEO. It means you should "train" your target customers before selling to them. Give them some real case studies how SEO helps to boost revenue; indicate problems with their websites, show them how to fix. Be helpful first, then people will contact you.
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  • Profile picture of the author savidge4
    Originally Posted by guernseydonkey View Post

    I have started a new SEO company as I have been SEOing websites for about 10 years now.I am at the top of Google for my search term Guernsey SEO but nobody is searching for that search term. How can they when they have never heard about SEO - the unknown unknown. How do people get SEO clients? Facebook is no good either.
    Ranking a page.. and then ranking a page that actually gets conversions are 2 different things. You need to find the terms that are being searched, and target those. Its not that people are not looking.. you simply are not n the places they are. Try something like " getting more web traffic Guernsey "

    Just some food for thought.
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    Success is an ACT not an idea
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  • Profile picture of the author echelon
    On top of social media marketing and having a blog, you may also post on craigslist about your SEO services. I had promoted one or more sites in that niche years ago and this is one of the actions I took. Posting content regularly in groups on Linkedin may also get you traffic (more social media).
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  • Profile picture of the author ryanbiddulph
    Hi GuernseyDonkey,

    Frustrating buddy, I know.

    Clients and business flow to you when you:

    - prove that you know your craft by helping folks for free through your wordpress dot org blog, through YouTube, through podcasting, through guest posting and through any channels
    - build your friend network by generously helping other SEO folks, promoting them and endorsing them

    Clients dig skilled, abundant-feeling, generous people and hire them quickly. But being skilled requires you to generously share your SEO knowledge freely through your blog, through the mentioned channels and by promoting other SEO folks, leading to friendships and cross-promoting opportunities. Promoting other SEO folks helps you release the fear of competition; a huge mental block plaguing most human beings LOL

    Focus less on Google and more on helping folks and connecting with pros in your niche, by mentioning them on your blog and by promoting them. All of your business and future clients grow out of your generosity.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author CharlesEllis
    Personal recommendations of customers who have done a good job
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  • Profile picture of the author bobmcalister
    quickest method is to call sites on the second page of google.
    to anyone who answers the phone, I say ..Hello this is bob,,,you have time for a quick question? sure they say ...then say Do you think the boss would be interested in ranking your site better so you get more clients? shut up..when boss gets on the phone. ..ask him the same question...when he answers..start asking questions about his business,,what type of marketing have you done? have you had anyone else try to improve your rankings? etc...then say, well from WHAT YOU TOLD ME, I think we may have a fit. go from there with what you can do.
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  • Profile picture of the author Posterhead Signs
    Im joined this forum to learn about seo and increase traffic to my site .
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  • Profile picture of the author pdg203
    Scout out some clients that you think would be a good fit for your company and then SHOW them what they are doing wrong with their SEO. Giving them a free SEO report would be a great way to provide some value upfront before they even hire you. There are loads of sites out there where you can generate SEO analysis reports on any website like SEOptimer and then customize the report to your branding.
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  • Profile picture of the author thomarv37
    It's very cheap to use PPC for my local area in regards to SEO related keywords. Only like .85 cents per click. I would check Google Keyword tools to see what keywords in your area are averaging per click.
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  • Profile picture of the author newton
    Best way to sell SEO is not to mention SEO at all. Businesses are hit everyday with spam emails offering SEO services etc and they become blind to anything to do with SEO.


    You need a way of getting your foot in the door by offering smaller services. Find something wrong or that can be improved with their website and fix it for free. Create free videos showing what is wrong with their website and how you can fix it. Tell them how much business they are losing to their competitors because they are not ranked in Google. Offer to do their social marketing for free.


    Lots of ways to try and get that first 'in'. Be different. Provide value first. You'll then get the trust to be able to charge the right price for your service.
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  • Connect with your target audience
    If your customers can't find you (through organic search or your advertising), the only option left for you is to go after them yourself.

    This is where most of my efforts have been invested in these past few years and where I have been able to convert the biggest clients I have ever worked with.

    Your strategy here would be to:

    Establish the criteria for the search;
    Find people who seek SEO advice;
    Reach out offering your help and expertise.
    Before you start:
    Build a list of your target keywords
    You know you're searching for people seeking SEO help or looking for an SEO agency; but they will not always express their needs so explicitly. Your client prospects may be asking more specific questions that have to do with particular aspects of SEO -- think recent Google updates or manual penalties. Before you start your client hunt, it's a good idea to sit down and make up a comprehensive list of keywords you'll use in your search, both generic SEO-related terms and more specific key phrases -- preferably related to aspects of SEO you specialize in. Here's an example of what your list may look like:

    choosing an SEO agency
    best SEO companies
    recommend an SEO agency
    how much do SEO services cost
    recovering from Penguin
    how to build quality links
    getting rid of bad backlinks
    Google manual penalty
    The where:
    Here are the places to look for potential clients
    People in need of SEO help usually have similar questions, and these questions are usually placed on similar websites:

    1. SEO and business-related websites
    LinkedIn Pulse posts, LinkedIn Groups, SearchEngineJournal, SearchEngineLand, MOZ, SEOChat, DigitalPoint Forums, eConsultancy, UKBusinessForums, etc -- all these websites can be a perfect place to find potential SEO clients.

    The strategy here is that you want to roam these websites looking for comments or posts regarding personal SEO or digital marketing experiences.

    In order to quickly sieve through pages of these websites, use simple search commands on Google such as:

    site:example.com your keyword
    site:example.com "your keyword"



    Tip: Getting too many results?
    If you're overwhelmed with the amount of results you get for your queries, you can narrow it down to make sure you're only participating in the latest discussions and answering questions that were posted not long ago. To do that, hit Google Search Tools on a Google results page, click Any time, and select the date range you'd like to receive results for.



    2. Yahoo Answers, Quora, and Google Product Forums
    Countless amounts of site owners or SEO managers have either complained about a recent Google penalty that they have received or have asked for advice on the issue.

    "Relationships gained from Yahoo Answers and Google Product Forums are responsible for around 90% of my client base."

    Yahoo Answers and Quora are two great little hangouts for experts on any subject one can imagine, including all SEO-related topics. Simply run your site:answers.yahoo.com and site:quora.com searches on Google.

    You'll probably be surprised how many questions don't have an answer yet. So get writing!



    Google Product Forums is the place you go to ask for advice or share your expertise on a plethora of topics. Webmasters and business owners frequently share their SEO-related problems on the forums -- a perfect spot for you to step in and offer advice.



    Tip: Out of keyword ideas?
    Don't worry if you've run out of keyword ideas to use for your prospect searches on Google. Browse through Google Product Forums' Webmaster section -- you'll be surprised to find that no less than half of the posts have to do with SEO.



    After you run the search, you should end up with a list of dozens of prospects you could potentially reach out and pitch SEO services to. But first, you need to categorize your prospects and build the right strategy for pitching each group.

    The who:
    Identify your market and segment your audience
    Your ideal strategy will depend a lot on whether you're pitching your services to Big Brands or SMEs (small to medium enterprises). So before you get down to the outreach, you have to segment your prospects and refine your list to make sure you're reaching out to the right people in the right way.

    If you are trying to connect with Big Brands, then the person who you have to communicate with will usually have a title that reads: Digital Marketing Director, SEO Manager, Head of SEO, Marketing Director, Marketing Manager, Digital Marketing Manager, etc.

    If you are trying to connect with SMEs, the person you will have to communicate with will usually have a title that reads: Founder, Co-Founder, CEO, Owner, Co-owner, Managing Director, etc.

    The how:
    Pitch your services the right way
    Use the right tone with each group.
    Your 'tone of voice' when dealing with each of the Big Brands and SMEs will be completely different. For Big Brand individuals, you will have to consistently be chasing and be insistent on arranging a chat or get together during work hours (9 to 5). Remember most of these marketing or SEO managers are not that keen to make a deal, especially since their participation on these forums might be outside of office hours or for personal gain rather than for the company they represent.

    For SME individuals, any time and any place to connect is ideal, you simply offer your two cents of advice and let them chase you.

    Don't hard-sell, build trust instead.
    When reaching out, you don't want to go in for the hard sell straight away. Offer your customized advice, guidance or tips on each case and go as far as to offer an hour of video consultancy or a face-to-face sit down. The trust and bond you will form will soon transform free advice into a paid business deal.
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  • Profile picture of the author Experito
    Is your URL bridgedigital.gg/services/seo (position 1) or
    guernseydonkeyseo.co.uk (position 6 in Google)?
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  • Profile picture of the author affmarketer101
    Cold outreach with free SEO audit report always bring best result.
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  • Profile picture of the author dilek101
    Certainly not by spamming their e-mails and sending generic messages. Whenever I buy new domains I get massive massive spam in my inbox. One of the best ways is to show what you can do and provide actual proof of your past work and also your website should rank quite good for a few keywords.
    I have doubled-tripled my clients traffic and enquiries so if someone asks them about an seo / developer they just recommend me. Also if you search for an seo company in my area my website is the first result.
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  • Either just dig through the web or go the easy way - get a business contact data provider. Anything from Hunter to Oxyleads. Then just concentrate on the approach format and text.
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  • Profile picture of the author tobinjohny
    Promote your website or your agency in social media page
    Build a list of your target keywords.
    The where: Here are the places to look for potential clients.
    The who: Identify your market and segment your audience.
    The how: Pitch your services the right way.
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  • Profile picture of the author ncinsure90
    All users provided good information.
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  • Go to more market place for seo clients
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